Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
®

The Power of Location
Information for Mobile
Presentation at MWC2014
George Percivall
OGC Chief Engineer
gpercivall@ope...
Power of Location
• “Location targeting is holy grail for marketers”
– Sir Martin Sorrell, WPP CEO, MWC 2011

• By measuri...
OGC Urban IoT Testbed Concept
• “Spatial Intelligence Architecture
for Smart Cities” as a vendorneutral best practice for ...
Innovations in Mobile Standards
Watch this video on OGC’s You Tube Channel:
http://www.youtube.com/watch?v=UUtFUGT3VaE&ind...
OGC Standards for Mobile
•
•
•
•

GeoPackage
OWS Context
ARML 2
Open GeoSMS

OGC

•
•
•
•

Points of Interest
3D Visualiza...
GeoPackage and OWS Context for
Mobile Geospatial Information
OGC Web Services
OWS:Context
<Extents>
<Services>
<Publisher>...
Augmented Reality
OGC ARML 2.0

OGC

®

Graphics from Wikitude

See ARML Standards Working Group
http://www.opengeospatial...
OGC Open GeoSMS
http://maps.google.com/maps?q=25.041,121.521&GeoSMS
Participate in 11:00 am Open GeoSMS event. Come join t...
OGC Points of Interest
• POI Standard development
– Began in W3C with OGC participation
– OGC Standards Working Group form...
OGC 3D Visualization
• OSM-3D W3DS in Google Earth

OGC

®
© 2014 Open Geospatial Consortium
OGC 3D Visualization for Mobile
• Fraunhofer’s X3DOM City Viewer in the Web browser and
on mobile device

OGC

®
© 2014 Op...
CityGML - 3D Urban Models

www.3d-stadtmodell-berlin.de

• Urban Planning / Operations

• Emergency Mgt / Response
• Trans...
IndoorGML:
Interoperability for indoor navigation
• Builds on existing International
standards CityGML and IFC for
Buildin...
Indoor LBS
Indoor Robot

Indoor Geo-Portal

Indoor Security

Services for
handicapped persons

Hospital

Indoor mCommerce
...
OGC SensorThings for IoT
• Builds on OGC Sensor Web Enablement (SWE) standards
that are operational around the world
• Bui...
The OGC at a Glance
Not-for-profit, international voluntary consensus standards
organization; leading development of geosp...
The OGC At A Glance
Not-for-profit, international voluntary consensus standards
organization; leading development of geosp...
Standards Development is not easy!

→ Requires understanding of differences
→ Requires cooperation on a global basis
→ Req...
… and does not exist in isolation
Alliance Partners: Critical Resource for Advancing Standards

OGC

®

… and others
http:...
OGC’s Approach for Advancing Interoperability
• Interoperability Program

- global, innovative,
hands-on rapid prototyping...
Interoperability involving geographic data and services
is easier said than done….
What we need is
• A setting that aligns...
OGC Interoperability Program
Global, innovative, hands-on rapid prototyping and testing program designed to
unite users an...
Ingredients for Success
Collaboration

Pooled
Resources

Fast Pace

Interoperability

Agile

Common
Requirements

Developm...
OGC Urban IoT Testbed Concept
• “Spatial Intelligence Architecture
for Smart Cities” as a vendorneutral best practice for ...
Thank You
George Percivall
gpercivall@opengeospatial.org
@percivall

http://www.opengeospatial.org/

OGC

http://www.youtu...
Upcoming SlideShare
Loading in …5
×

The power of location information for mobile

1,103 views

Published on

Mobile World Congress 2014 was again a huge display of the power of location information. OGC standards for mobile applications are key to exploiting the value of geospatial information. OGC has several open standards that enable accurate and robust sharing of geospatial information in mobile environment.
Variations of this presentation were made at the OGC Workshop at MWC, at the OMA Demo Day and at the Small Cell Zone exhibit space.
Note the slide calling for a Smart Cities - Urban IoT Testbed concept that builds on OGC Interoperability Program capabilities.

Published in: Technology
  • Be the first to comment

The power of location information for mobile

  1. 1. ® The Power of Location Information for Mobile Presentation at MWC2014 George Percivall OGC Chief Engineer gpercivall@opengeospatial.org @percivall 26 February 2014 OGC © 2014 Open Geospatial Consortium
  2. 2. Power of Location • “Location targeting is holy grail for marketers” – Sir Martin Sorrell, WPP CEO, MWC 2011 • By measuring the entropy of each individual’s trajectory, we find a 93% potential predictability in user mobility – Limits of Predictability in Human Mobility, Science 2010 • 1st law of geography: "Everything is related to everything else, but near things are more related than distant things.” – Waldo Tobler OGC ® © 2014 Open Geospatial Consortium
  3. 3. OGC Urban IoT Testbed Concept • “Spatial Intelligence Architecture for Smart Cities” as a vendorneutral best practice for any city • Seamless integration of – GIS, Imaging, Augmented Reality, 3D modeling, sensor networks, GPS, IoT, and location services • Interoperability testing of multiple implementations using an open framework • Market opportunities through innovations in open standards OGC CityGML graphic source; Thomas Kolbe, Berlin TU ® © 2014 Open Geospatial Consortium
  4. 4. Innovations in Mobile Standards Watch this video on OGC’s You Tube Channel: http://www.youtube.com/watch?v=UUtFUGT3VaE&index=18&list=PLQsQNjNIDU862xKukmrpDkkjNI55syDGN OGC ® © 2014 Open Geospatial Consortium
  5. 5. OGC Standards for Mobile • • • • GeoPackage OWS Context ARML 2 Open GeoSMS OGC • • • • Points of Interest 3D Visualization IndoorGML SensorThings ® © 2014 Open Geospatial Consortium
  6. 6. GeoPackage and OWS Context for Mobile Geospatial Information OGC Web Services OWS:Context <Extents> <Services> <Publisher> <Styles> <Description> <…> Source: OGC ® http://www.geopackage.org/ © 2014 Open Geospatial Consortium
  7. 7. Augmented Reality OGC ARML 2.0 OGC ® Graphics from Wikitude See ARML Standards Working Group http://www.opengeospatial.org/projects/groups/arml2.0swg Copyright © 2014 Open Geospatial Consortium © 2014 Open Geospatial Consortium
  8. 8. OGC Open GeoSMS http://maps.google.com/maps?q=25.041,121.521&GeoSMS Participate in 11:00 am Open GeoSMS event. Come join the festivities to celebrate this important international standard! OGC ® © 2014 Open Geospatial Consortium
  9. 9. OGC Points of Interest • POI Standard development – Began in W3C with OGC participation – OGC Standards Working Group formed to complete work • Key Use Case – Authoritative source maintains PoIs (Starbucks maintains their PoIs) – PoI Aggregators offer services (Google offers search on PoI database) – Consolidators gather PoIs from Authoritative sources using OGC PoI Spec OGC ® © 2014 Open Geospatial Consortium
  10. 10. OGC 3D Visualization • OSM-3D W3DS in Google Earth OGC ® © 2014 Open Geospatial Consortium
  11. 11. OGC 3D Visualization for Mobile • Fraunhofer’s X3DOM City Viewer in the Web browser and on mobile device OGC ® © 2014 Open Geospatial Consortium
  12. 12. CityGML - 3D Urban Models www.3d-stadtmodell-berlin.de • Urban Planning / Operations • Emergency Mgt / Response • Transportation / Routing / Logistics • Indoor navigation • Retail Site analysis • Sustainable / Green Communities • City Services Management • Noise abatement • Telecommunications placement • Many other uses… Source; Thomas Kolbe, Berlin TU OGC ® © 2014 Open Geospatial Consortium
  13. 13. IndoorGML: Interoperability for indoor navigation • Builds on existing International standards CityGML and IFC for Building Information Models. OGC ® Copyright © 2014 Open Geospatial Consortium © 2014 Open Geospatial Consortium
  14. 14. Indoor LBS Indoor Robot Indoor Geo-Portal Indoor Security Services for handicapped persons Hospital Indoor mCommerce Cruise Ship IndoorGML OGC ® Copyright © 2014 Open Geospatial Consortium © 2014 Open Geospatial Consortium Emergency Control
  15. 15. OGC SensorThings for IoT • Builds on OGC Sensor Web Enablement (SWE) standards that are operational around the world • Builds on Web protocols; easy-to-use RESTful style • OGC candidate standard for open access to IoT devices http://ogc-iot.github.io/ogc-iot-api/datamodel.html OGC ® © 2014 Open Geospatial Consortium
  16. 16. The OGC at a Glance Not-for-profit, international voluntary consensus standards organization; leading development of geospatial standards • Founded in 1994. South America 4 • 470+ members and growing Asia Pacific, 73 • 40 standards • Hundreds of product implementations North America 175 • Broad user community implementation worldwide • Alliances and collaborative activities with SDO’s and professional associations OGC Africa, 3 Europe 207 Middle East 7 ® © 2014 Open Geospatial Consortium 16
  17. 17. The OGC At A Glance Not-for-profit, international voluntary consensus standards organization; leading development of geospatial standards • Founded in 1994. • 470+ members and growing University 24% • 40 standards • Hundreds of product implementations Commercial 41% • Broad user community implementation worldwide Research 7% • Alliances and collaborative activities with SDO’s and professional associations OGC NGO 10% Government 18% ® © 2014 Open Geospatial Consortium 17
  18. 18. Standards Development is not easy! → Requires understanding of differences → Requires cooperation on a global basis → Requires consensus by many organizations → Requires give and take → Requires certified, repeatable process OGC ® © 2014 Open Geospatial Consortium
  19. 19. … and does not exist in isolation Alliance Partners: Critical Resource for Advancing Standards OGC ® … and others http://www.opengeospatial.org/ogc/alliancepartners © 2014 Open Geospatial Consortium
  20. 20. OGC’s Approach for Advancing Interoperability • Interoperability Program - global, innovative, hands-on rapid prototyping and testing program designed to unite users and industry in accelerating interface development and validation, and the delivery of interoperability to the market • Standards Program – Consensus standards process similar to other Industry consortia (World Wide Web Consortium, OMA etc.). Rapid Interface Development Standards Setting • Compliance Program - allows organizations that implement an OGC standard to test their implementations with the mandatory elements of that standard • Communications and Outreach Program – education and training, encourage take up of OGC specifications, business development, communications programs OGC ® © 2014 Open Geospatial Consortium Testing & Certification Market Adoption
  21. 21. Interoperability involving geographic data and services is easier said than done…. What we need is • A setting that aligns technology users and providers to work collaboratively • An agile development environment to develop, test, and validate standards under marketplace conditions • An effective way to share the costs of developing well-crafted standards that provide concrete foundations for future enterprise architectures • A repeatable process for building & exercising private-public partnerships to – Accelerate development of emerging concepts – Rapidly demonstrate new mission capabilities – Drive global trends in technology and interoperability OGC ® © 2014 Open Geospatial Consortium
  22. 22. OGC Interoperability Program Global, innovative, hands-on rapid prototyping and testing program designed to unite users and industry in accelerating interface development and validation, and the delivery of interoperability to the market Proven Process Effective Process • Accelerate development, testing, acceptanc e and refinement of standards & best practices • Align industry in advancing standards in state-of-practice IT systems Repeatable Process Competitive Process • Over 40 initiatives successfully conducted using proven policies and procedures • Regularly yielding a high-level of industry participation and cooperation Cost effective Process • For sharing expertise and cost while gaining early marketplace insight and advantage OGC ® © 2014 Open Geospatial Consortium
  23. 23. Ingredients for Success Collaboration Pooled Resources Fast Pace Interoperability Agile Common Requirements Development Internationa l Expertise OGC ® © 2014 Open Geospatial Consortium
  24. 24. OGC Urban IoT Testbed Concept • “Spatial Intelligence Architecture for Smart Cities” as a vendorneutral best practice for any city • Seamless integration of – GIS, Imaging, Augmented Reality, 3D modeling, sensor networks, GPS, IoT, and location services • Interoperability testing of multiple implementations using an open framework • Market opportunities through innovations in open standards OGC CityGML graphic source; Thomas Kolbe, Berlin TU ® © 2014 Open Geospatial Consortium
  25. 25. Thank You George Percivall gpercivall@opengeospatial.org @percivall http://www.opengeospatial.org/ OGC http://www.youtube.com/user/ogcvideo/videos ® © 2014 Open Geospatial Consortium

×