AGM,


February
8,
2010



Social
Media
Marke<ng
for
Realtors®

        Time
To
Get
Serious!


             George
O’Neill

My
Purpose


Help
you
increase
your
personal
sales:


1.  Explain
Real
Estate
Social
Media
Marke<ng

2.  Outline
3
To
Do’s...
About
Me


Real
Estate
                         Consul<ng


•    2nd
Genera<on
Realtor®
         •    25
yrs
Marke<ng
&
Sa...
Welcome
to




.
.
.
the   
Internet

             Age

                         4

2000‐2009:

+134%





                        74%



2000‐2009:

+380%


       26%



                                  ...
Target
Market

©
George
O'Neill
                6

~
100%
real
estate

                                           consumers
are
on‐line
!!




Source:

Stats
Canada,
&
The
G...
.
.
.
and,
welcome
to
the


 Consumer

Engagement

    Age

                             8

Tradi<onal
Media


•  One‐to‐many





                  ©
George
O'Neill
   9

Social
Media


•  One‐to‐one

•  One‐to‐many

•  Many‐to‐each‐
   other





                   ©
George
O'Neill
   10

Social
Media


•  One
of
most
popular
on‐line

   ac<vi<es

•  10%
of
<me
spent
on
Internet

   is
on
Social
Media
sites

...
The
Social
Media
“Big
3”





         ©
George
O'Neill
   12

400
Million
users

   =


popula<on
of
Canada



        
+
United
States


         

 
+
Britain


         

 
 
+
Irel...
Real
Estate
Search





Source:

California
Associa<on
of
Realtors®

                                               14

So,
Customers
Are
Online.





    Are 
You
?

                             15

Social
Media
Marke<ng


Uses
social
networking
sites
to
promote

products
and
services


Characteris<cs:

•  Open

•  Auth...
Examples


New
York
Times

•  4th
Quarter
Earnings
Down
48%
(Jan
28,
2010)


•  1
million
papers
distributed
daily


•  
1...
Guess
What?


  The
Internet
and

Consumer
Engagement

 are
here
to
Stay
!

                       18

Real
Estate
Consumer
Trends


1.    BeZer
informed

2.    Expect
all
lis<ngs
to
be
on‐line

3.    Do
not
want
to
be
“Sold”...
“Table
Stakes”


•  Clear
value
proposi<on
/
brand

•  E‐mail

•  Website





                                     20

Stand
Out

©
George
O'Neill
            21

3
To
Do’s

A.  Facebook

‐
Join
&
Connect
To
Clients

B.  Blog
–
Link
To
Your
Website

C.  Consistency
–
Frequent
and
On
m...
Sites
Men<oned


Meetup.com/RETechTO
   SocialMediaMarke<ngSummit.ca





   Facebook.com
                TwiZer.com





...
Thank
You!

For
addi<onal
help,
please
contact:



George
O’Neill


TwiZer:

@GeorgeONeill

E‐mail:


George@GeorgeONeill....
Upcoming SlideShare
Loading in …5
×

RE/Max 2000 Brokerage - Social Media Keynote Presentation By George O'Neill Feb 8 2010

1,555 views

Published on

George O'Neill was the keynote speaker at the RE/MAX 2000 Brokerage Annual General Meeting on Monday, February 8, 2010. He spoke about Social Media Marketing for Realtors, and the importance of deciding what your personal brand is. He outlined three steps to get started with social media.

Published in: Real Estate, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,555
On SlideShare
0
From Embeds
0
Number of Embeds
129
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

RE/Max 2000 Brokerage - Social Media Keynote Presentation By George O'Neill Feb 8 2010

  1. 1. AGM,


February
8,
2010
 Social
Media
Marke<ng
for
Realtors®
 Time
To
Get
Serious!
 George
O’Neill

  2. 2. My
Purpose
 Help
you
increase
your
personal
sales:
 1.  Explain
Real
Estate
Social
Media
Marke<ng
 2.  Outline
3
To
Do’s
 2

  3. 3. About
Me
 Real
Estate
 Consul<ng
 •  2nd
Genera<on
Realtor®
 •  25
yrs
Marke<ng
&
Sales
 •  Personal
Investments
20
yrs
 •  DeloiZe
&
PwC
,
Globally
 •  Licensed
in
Sept.
2007
 •  Founder
RETechTO
 •  Broker
in
Feb.
2010
 •  Founder
SMMS
for
Real
Estate
 •  24
x
7
Digital
Marke<ng
 •  Adjunct
Prof.
Humber
College
 •  Top
~
10%
Master
Sales
 •  Speaker
&
Educator
 Educa<on




‐
B.Sc.
&
M.Sc.,
Eng.
(UNB)





‐
MBA,
Marke<ng
(Queen’s)
 3

  4. 4. Welcome
to
 .
.
.
the 
Internet
 Age
 4

  5. 5. 2000‐2009:

+134%
 74%
 2000‐2009:

+380%
 26%
 5

  6. 6. Target
Market
 ©
George
O'Neill
 6

  7. 7. ~
100%
real
estate
 consumers
are
on‐line
!!
 Source:
 Stats
Canada,
&
The
Globe
and
Mail,
Social
Media
Marke<ng
Summit
For
Real
Estate,
November
30,
 2009
 ©
George
O'Neill
 7

  8. 8. .
.
.
and,
welcome
to
the
 Consumer
 Engagement
 Age
 8

  9. 9. Tradi<onal
Media
 •  One‐to‐many
 ©
George
O'Neill
 9

  10. 10. Social
Media
 •  One‐to‐one
 •  One‐to‐many
 •  Many‐to‐each‐ other
 ©
George
O'Neill
 10

  11. 11. Social
Media
 •  One
of
most
popular
on‐line
 ac<vi<es
 •  10%
of
<me
spent
on
Internet
 is
on
Social
Media
sites
 •  Can
Communicate
with
peers
 about
things
that
maZer
 •  “Word‐of‐Mouth”,
on
 steroids!
 ©
George
O'Neill
 11

  12. 12. The
Social
Media
“Big
3”
 ©
George
O'Neill
 12

  13. 13. 400
Million
users
 =


popula<on
of
Canada


 
+
United
States

 

 
+
Britain

 

 
 
+
Ireland
 13

  14. 14. Real
Estate
Search
 Source:

California
Associa<on
of
Realtors®
 14

  15. 15. So,
Customers
Are
Online.
 Are 
You
?
 15

  16. 16. Social
Media
Marke<ng
 Uses
social
networking
sites
to
promote
 products
and
services
 Characteris<cs:
 •  Open
 •  Authen<c
 •  Transparent
 •  2‐way/Mul<
Conversa<on
 ©
George
O'Neill
 16

  17. 17. Examples
 New
York
Times
 •  4th
Quarter
Earnings
Down
48%
(Jan
28,
2010)

 •  1
million
papers
distributed
daily

 •  
1.6
million
unique
visitors
on‐line
daily
 Kijiji.ca

versus

Realtor.ca
 •  
30
day
lis<ng
on
MLS®
 •  2
day
pos<ng
on
Kijiji
 ©
George
O'Neill
 17

  18. 18. Guess
What?
 The
Internet
and
 Consumer
Engagement
 are
here
to
Stay
!
 18

  19. 19. Real
Estate
Consumer
Trends
 1.  BeZer
informed
 2.  Expect
all
lis<ngs
to
be
on‐line
 3.  Do
not
want
to
be
“Sold”
to
 4.  Want
a
trusted
advisor
 5.  Desire
transparency
 6.  Demand
efficiency

 19

  20. 20. “Table
Stakes”
 •  Clear
value
proposi<on
/
brand
 •  E‐mail
 •  Website
 20

  21. 21. Stand
Out
 ©
George
O'Neill
 21

  22. 22. 3
To
Do’s
 A.  Facebook

‐
Join
&
Connect
To
Clients
 B.  Blog
–
Link
To
Your
Website
 C.  Consistency
–
Frequent
and
On
message
 Be
Pa<ent
 ”Rome
Was
Not
Built
 In
A
Day”
 22

  23. 23. Sites
Men<oned
 Meetup.com/RETechTO
 SocialMediaMarke<ngSummit.ca
 Facebook.com
 TwiZer.com
 LinkedIn.com
 Wordpress.com
 23

  24. 24. Thank
You!
 For
addi<onal
help,
please
contact:

 George
O’Neill
 TwiZer:

@GeorgeONeill
 E‐mail:


George@GeorgeONeill.ca

 Direct:



416.399.5534
 Website:


GeorgeONeill.ca
 Blog:



TorontoRealEstateMusing.com
 24


×