Social media as a tool for citizen and community engagement #NCSAC 2012 Workshop

George Julian

•

Nov. 04, 2012

• •

DISCLAIMER:

>
This
session
will
be
interac;ve

>
Please
do
use
social
media
throug...

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Social media as a tool for citizen and community engagement #NCSAC 2012 Workshop

Nov. 04, 2012

• •

George Julian

Description

Slides that formed basis of social media session at NCAS Conference 2012.

This session will explore the potential value of social media for supporting engagement with services users and local communities to enhance stakeholder’s experience and involvement in the design, planning and evaluation of services.

We will explore what is known from research and theory about meaningful engagement with service users and citizens, using examples from children and adult services. We will also consider how a number of private sector organisations are identifying social media as a tool to enhance products and services that they deliver and as a mechanism to engage with service users.

A number of recommendations will be made for how the public sector can benefit from this learning. Attendees will leave with heightened awareness of the role that social media can play in supporting engagement with citizens, colleagues and communities.

The session would also provide the conference with an opportunity to extend its reach to a virtual audience not in attendance. While social media may not be mainstream amongst Directors and Strategic Leaders, it is considered to be increasingly key to the lives of many citizens, and this session will raise the profile of social media as a tool, but also provide an opportunity to engage citizens with the work that we do.

http://www.adass.org.uk/index.php?option=com_content&view=article&id=873&Itemid=480

Transcript

1. DISCLAIMER: > This session will be interac;ve > Please do use social media throughout (if you wish) > There is no such thing as a stupid ques;on > Please interrupt and ask ques;ons, or oﬀer your views and opinions, at any ;me > If you’re twee;ng please use #NCASC
2. What is social media?
3. What is social media?
4. Social media plaPorms
5. What is ci;zen and community engagement?
6. What role can/does social media play in ci;zen and community engagement?
7. Social media as… Support for dissemina;on or provision of informa;on Support for two-‐way informa;on ﬂow, debate and discussion Support for consulta;on and gathering input Support for transparency and authen;city Support for decision making by the public
8. Online behaviour •  Content creators •  Conversa;onalists •  Cri;cs •  Collectors •  Joiners •  Spectators/lurkers •  Inac;ve
9. Social media is changing the way people connect, but it is also changing the way we do business
10. Social media is changing the way we reach people
11. Social media is changing the way people feedback their experiences
12. …..and ul;mately therefore improve services for others
13. Social media is changing the way people par;cipate and organise themselves
14. Social media is changing the way we consult
15. Social media is changing the way we share informa;on
16. Social media is changing the way we learn
17. Thank you for your ;me Dr George Julian Research in Prac;ce for Adults www.ripfa.org.uk Email: george@ripfa.org.uk Also found twee;ng: @georgejulian Blogging: www.georgeblogs.wordpress.com

Description

Transcript

1. DISCLAIMER: > This session will be interac;ve > Please do use social media throughout (if you wish) > There is no such thing as a stupid ques;on > Please interrupt and ask ques;ons, or oﬀer your views and opinions, at any ;me > If you’re twee;ng please use #NCASC
2. What is social media?
3. What is social media?
4. Social media plaPorms
5. What is ci;zen and community engagement?
6. What role can/does social media play in ci;zen and community engagement?
7. Social media as… Support for dissemina;on or provision of informa;on Support for two-‐way informa;on ﬂow, debate and discussion Support for consulta;on and gathering input Support for transparency and authen;city Support for decision making by the public
8. Online behaviour •  Content creators •  Conversa;onalists •  Cri;cs •  Collectors •  Joiners •  Spectators/lurkers •  Inac;ve
9. Social media is changing the way people connect, but it is also changing the way we do business
10. Social media is changing the way we reach people
11. Social media is changing the way people feedback their experiences
12. …..and ul;mately therefore improve services for others
13. Social media is changing the way people par;cipate and organise themselves
14. Social media is changing the way we consult
15. Social media is changing the way we share informa;on
16. Social media is changing the way we learn
17. Thank you for your ;me Dr George Julian Research in Prac;ce for Adults www.ripfa.org.uk Email: george@ripfa.org.uk Also found twee;ng: @georgejulian Blogging: www.georgeblogs.wordpress.com