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Social media as a tool for citizen and community engagement #NCSAC 2012 Workshop

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Social media as a tool for citizen and community engagement #NCSAC 2012 Workshop

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Description

Slides that formed basis of social media session at NCAS Conference 2012.

This session will explore the potential value of social media for supporting engagement with services users and local communities to enhance stakeholder’s experience and involvement in the design, planning and evaluation of services.

We will explore what is known from research and theory about meaningful engagement with service users and citizens, using examples from children and adult services. We will also consider how a number of private sector organisations are identifying social media as a tool to enhance products and services that they deliver and as a mechanism to engage with service users.

A number of recommendations will be made for how the public sector can benefit from this learning. Attendees will leave with heightened awareness of the role that social media can play in supporting engagement with citizens, colleagues and communities.

The session would also provide the conference with an opportunity to extend its reach to a virtual audience not in attendance. While social media may not be mainstream amongst Directors and Strategic Leaders, it is considered to be increasingly key to the lives of many citizens, and this session will raise the profile of social media as a tool, but also provide an opportunity to engage citizens with the work that we do.

http://www.adass.org.uk/index.php?option=com_content&view=article&id=873&Itemid=480

Transcript

  1. 1. DISCLAIMER:   >  This  session  will  be  interac;ve   >  Please  do  use  social  media  throughout  (if  you   wish)   >  There  is  no  such  thing  as  a  stupid  ques;on   >  Please  interrupt  and  ask  ques;ons,  or  offer   your  views  and  opinions,  at  any  ;me   >  If  you’re  twee;ng  please  use  #NCASC    
  2. 2. What  is  social  media?  
  3. 3. What  is  social  media?    
  4. 4. Social  media  plaPorms  
  5. 5. What  is  ci;zen  and  community   engagement?  
  6. 6. What  role  can/does  social  media   play  in  ci;zen  and  community   engagement?  
  7. 7. Social  media  as…   Support  for  dissemina;on  or  provision  of   informa;on     Support  for  two-­‐way  informa;on  flow,  debate   and  discussion   Support  for  consulta;on  and  gathering  input   Support  for  transparency  and  authen;city   Support  for  decision  making  by  the  public    
  8. 8. Online  behaviour   •  Content  creators     •  Conversa;onalists   •  Cri;cs   •  Collectors   •  Joiners   •  Spectators/lurkers   •  Inac;ve  
  9. 9. Social  media  is  changing  the   way  people  connect,  but  it  is   also  changing  the  way  we  do   business  
  10. 10. Social  media  is  changing  the   way  we  reach  people  
  11. 11. Social  media  is  changing  the   way  people  feedback  their   experiences  
  12. 12.  …..and  ul;mately  therefore   improve  services  for  others  
  13. 13. Social  media  is  changing  the   way  people  par;cipate  and   organise  themselves  
  14. 14. Social  media  is  changing  the   way  we  consult  
  15. 15. Social  media  is  changing  the   way  we  share  informa;on  
  16. 16. Social  media  is  changing  the   way  we  learn  
  17. 17. Thank  you  for  your  ;me   Dr  George  Julian   Research  in  Prac;ce  for  Adults  www.ripfa.org.uk     Email:  george@ripfa.org.uk     Also  found  twee;ng:  @georgejulian   Blogging:  www.georgeblogs.wordpress.com    

Description

Slides that formed basis of social media session at NCAS Conference 2012.

This session will explore the potential value of social media for supporting engagement with services users and local communities to enhance stakeholder’s experience and involvement in the design, planning and evaluation of services.

We will explore what is known from research and theory about meaningful engagement with service users and citizens, using examples from children and adult services. We will also consider how a number of private sector organisations are identifying social media as a tool to enhance products and services that they deliver and as a mechanism to engage with service users.

A number of recommendations will be made for how the public sector can benefit from this learning. Attendees will leave with heightened awareness of the role that social media can play in supporting engagement with citizens, colleagues and communities.

The session would also provide the conference with an opportunity to extend its reach to a virtual audience not in attendance. While social media may not be mainstream amongst Directors and Strategic Leaders, it is considered to be increasingly key to the lives of many citizens, and this session will raise the profile of social media as a tool, but also provide an opportunity to engage citizens with the work that we do.

http://www.adass.org.uk/index.php?option=com_content&view=article&id=873&Itemid=480

Transcript

  1. 1. DISCLAIMER:   >  This  session  will  be  interac;ve   >  Please  do  use  social  media  throughout  (if  you   wish)   >  There  is  no  such  thing  as  a  stupid  ques;on   >  Please  interrupt  and  ask  ques;ons,  or  offer   your  views  and  opinions,  at  any  ;me   >  If  you’re  twee;ng  please  use  #NCASC    
  2. 2. What  is  social  media?  
  3. 3. What  is  social  media?    
  4. 4. Social  media  plaPorms  
  5. 5. What  is  ci;zen  and  community   engagement?  
  6. 6. What  role  can/does  social  media   play  in  ci;zen  and  community   engagement?  
  7. 7. Social  media  as…   Support  for  dissemina;on  or  provision  of   informa;on     Support  for  two-­‐way  informa;on  flow,  debate   and  discussion   Support  for  consulta;on  and  gathering  input   Support  for  transparency  and  authen;city   Support  for  decision  making  by  the  public    
  8. 8. Online  behaviour   •  Content  creators     •  Conversa;onalists   •  Cri;cs   •  Collectors   •  Joiners   •  Spectators/lurkers   •  Inac;ve  
  9. 9. Social  media  is  changing  the   way  people  connect,  but  it  is   also  changing  the  way  we  do   business  
  10. 10. Social  media  is  changing  the   way  we  reach  people  
  11. 11. Social  media  is  changing  the   way  people  feedback  their   experiences  
  12. 12.  …..and  ul;mately  therefore   improve  services  for  others  
  13. 13. Social  media  is  changing  the   way  people  par;cipate  and   organise  themselves  
  14. 14. Social  media  is  changing  the   way  we  consult  
  15. 15. Social  media  is  changing  the   way  we  share  informa;on  
  16. 16. Social  media  is  changing  the   way  we  learn  
  17. 17. Thank  you  for  your  ;me   Dr  George  Julian   Research  in  Prac;ce  for  Adults  www.ripfa.org.uk     Email:  george@ripfa.org.uk     Also  found  twee;ng:  @georgejulian   Blogging:  www.georgeblogs.wordpress.com    

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