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Slides that formed basis of social media session at NCAS Conference 2012.
This session will explore the potential value of social media for supporting engagement with services users and local communities to enhance stakeholder’s experience and involvement in the design, planning and evaluation of services.
We will explore what is known from research and theory about meaningful engagement with service users and citizens, using examples from children and adult services. We will also consider how a number of private sector organisations are identifying social media as a tool to enhance products and services that they deliver and as a mechanism to engage with service users.
A number of recommendations will be made for how the public sector can benefit from this learning. Attendees will leave with heightened awareness of the role that social media can play in supporting engagement with citizens, colleagues and communities.
The session would also provide the conference with an opportunity to extend its reach to a virtual audience not in attendance. While social media may not be mainstream amongst Directors and Strategic Leaders, it is considered to be increasingly key to the lives of many citizens, and this session will raise the profile of social media as a tool, but also provide an opportunity to engage citizens with the work that we do.