Proforma JEL Marketing Solutions Integrated Marketing

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Proforma JEL Marketing Solutions introduces brand marketing and marketing implementation & integration strategy. Find out how we can partner with you to solve your marketing and business growth challenges.

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  • [With this opening slide up, Proforma should engage the client…demonstrate your knowledge of their industry, the competitive set and company with brief proof points, and empathize with the challenges they may be facing. Then, move to the next slide to start a dialogue and truly listen…]
  • With Proforma, you can tap into the power of a North American team of experts in comprehensive program integration and implementation. We’ve done it all. And that depth of experience and knowledge sets us apart. Every day we are strategizing with teams like yours, developing communications and marketing programs, setting clear and measurable goals and executing on those programs. Most importantly we are delivering results.
  • Bottom line: We want to make it easier for YOU to concentrate on the strategic part of marketing. We can help you execute the details in an efficient, organized fashion.
  • Bottom line: We want to make it easier for YOU to concentrate on the strategic part of marketing. We can help you execute the details in an efficient, organized fashion.
  • Bottom line: We want to make it easier for YOU to concentrate on the strategic part of marketing. We can help you execute the details in an efficient, organized fashion.
  • Bottom line: We want to make it easier for YOU to concentrate on the strategic part of marketing. We can help you execute the details in an efficient, organized fashion.
  • Bottom line: We want to make it easier for YOU to concentrate on the strategic part of marketing. We can help you execute the details in an efficient, organized fashion.
  • Bottom line: We want to make it easier for YOU to concentrate on the strategic part of marketing. We can help you execute the details in an efficient, organized fashion.
  • With Proforma, you can tap into the power of a North American team of experts in comprehensive program integration and implementation. We’ve done it all. And that depth of experience and knowledge sets us apart. Every day we are strategizing with teams like yours, developing communications and marketing programs, setting clear and measurable goals and executing on those programs. Most importantly we are delivering results.
  • We are ready to listen to your needs. We want to become a partner of choice. To do that, we need to know your brand inside and out and would love the opportunity to engage with you in helping you achieve great success.
  • [Adjust this slide to emphasize the industry to which the rep is speaking]
  • We are ready to listen to your needs. We want to become a partner of choice. To do that, we need to know your brand inside and out and would love the opportunity to engage with you in helping you achieve great success.
  • We are ready to listen to your needs. We want to become a partner of choice. To do that, we need to know your brand inside and out and would love the opportunity to engage with you in helping you achieve great success.
  • Proforma JEL Marketing Solutions Integrated Marketing

    1. 1. Insert Client Logo Here
    2. 2. Discussion Points  Introduction & Discovery  Proforma’s Competitive Advantage  Needs Assessment  Program Development & Support  Marketing Implementation & Integration  Opportunities for Partnering Insert Client Logo Here
    3. 3. INTRODUCTION & DISCOVERY
    4. 4. Introduction  Proforma is:  A $400 million dollar leader in the industry  A marketing agency without the agency fees  An addition to your team, but not an addition to your payroll  A business process outsource resource Insert Client Logo Here
    5. 5. PROFORMA’S COMPETITIVE ADVANTAGE
    6. 6. Proforma’s Competitive Advantage: One Source  Choose Proforma as your One Source for integrated business solutions  Save Time  Reduce Costs  Streamline Resources  Manage Your Brand  Enhance Your Communications  Simplify Your Business Insert Client Logo Here
    7. 7. Our Clients choose to work with us as their single-source marketing communications provider because we combine modern technology with infinite resources to develop their brand. Employee Recognition, Motivation & Safety Programs Online Company Store Development & Management Direct Marketing & Promotional Campaigns Inventory Management, Fulfillment & Kitting Distribution & Warehousing Graphic Design Services Meeting, Events & Tradeshow Planning and Materials Website Development, Mobile, Social and Multi-Media Solutions Customer Incentive & Award Programs Brand Management, Print Services, Promotional Products, Business Documents, Apparel & Uniforms Proforma’s Competitive Advantage: Infinite Resources
    8. 8. Proforma’s Competitive Advantage: Full Service Marketing Resource  Experts in marketing program development, implementation, integration and support.  Enhance and simplify your print, promotional, direct mail, apparel and other valuable programs.  Provide you with creative marketing ideas and solutions to achieve your company goals and objectives.  Streamline purchasing, fulfillment, reporting and inventory management with an easy to use, permission based eCommerce solution. Insert Client Logo Here
    9. 9. Proforma’s Competitive Advantage: Integrated Business Solutions We help you:  Save time  Partnering with Proforma saves you time.  Total Project Management  Streamline Outsourcing  Example: Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs had a large project to benefit young girls in Africa and reduce the number of girls infected by HIV.  The project included a variety of products and services including: CDs, duplications, jackets, manuals, folders, technical briefs, custom bags, multi-lingual translations, kitting and shipping to Africa.  Proforma sourced, produced and fulfilled the entire project, allowing Johns Hopkins to focus on the program’s purpose and continue their work. Insert Client Logo Here
    10. 10. Proforma’s Competitive Advantage: Integrated Business Solutions We help you:  Reduce Costs  Partner with a large global organization with the responsiveness of a local business. Our network includes over 400 Preferred Supplier Partners with preferential pricing options to help reduce costs.  Preferred Pricing and Service  $400M Buying Power  CPSIA Standards  Integrated Program Solutions  Example: Our vast supplier network, helped a large health system benefit from reduced costs and increased service quality.  Proforma out-seated the incumbent by reducing print costs by at least 20% on average and 10% on the average promotional product. The increased level of responsiveness and service has been reported as immeasurable. Insert Client Logo Here
    11. 11. Proforma’s Competitive Advantage: Integrated Business Solutions We help you:  Streamline Resources  Streamline your processes and run more efficient programs.  Streamline processes with no geographical boundaries  Coordinate communications throughout your organization  Minimize logistical challenges  Example: A national medical insurance company needed to announce training events across the entire state of Pennsylvania by sending out direct mail packages.  Proforma was able to takeover the project after the previous supplier had failed and produce, fulfill and ship all 2,500 packages in just two days. Insert Client Logo Here
    12. 12. Proforma’s Competitive Advantage: Integrated Business Solutions We help you:  Manage Your Brand  Maintain your brand marketing campaigns, production and fulfillment through integrated business solutions.  Seamless, consistent and cohesive Brand Management  Integrated business solutions  Example: An international manufacturing company was looking for assistance developing and maintaining their brand across all of their divisions (marine, industrial and construction).  Proforma developed a brand initiative consisting of 4 postcards, 4 flyers and 4 advertisements for each of the divisions, totaling 36 designs, and ensured brand consistency, cohesiveness of message and timely delivery. Insert Client Logo Here
    13. 13. Proforma’s Competitive Advantage: Integrated Business Solutions We help you:  Enhance Your Communications  Through integrated business solutions, we provide the communication tools that enhance your communications and create a more cohesive approach to business.  Multi-channel marketing and communications programs  Multi-level/platform resources for response tracking and reporting  Enhanced deliverability  Seamless, consistent and cohesive communications  Example: A regional bank and trust was focused on increasing top-of- mind awareness with their customers.  Proforma recommended and then created a marketing campaign that included a see-through, custom die-cut postcard and a promotional product giveaway. The combination of these items is known to increase response and retention rates by 30%. The statistics held true as the financial institution experienced a significant spike in new customers and accounts. Insert Client Logo Here
    14. 14. Proforma’s Competitive Advantage: Integrated Business Solutions We help you:  Simplify Fulfillment  Reduce the complexity of your fulfillment services by partnering with a North American leader and more than 400 preferred suppliers to assist with multi-location deliverability and inventory management.  Multi-location fulfillment and distribution  eCommerce integration with online solutions, tracking, reporting and cost center management  Single invoice solutions for program simplification  Example: A specialty cardiac medical facility had been ordering shirts and promotional products locally to offer to their patients and families to support their practice and success rates. While the response was higher than imagined, it was quickly realized that the productivity of the staff was declining in order to handle the patient requests for these items.  Proforma recommended and then developed an eCommerce store for the facility, allowing all staff to easily, and quickly, order AND ship the products with the click of a mouse. Insert Client Logo Here
    15. 15. NEEDS ASSESSMENT
    16. 16. Needs Assessment  By combining our advanced product knowledge with our experience and proven customer satisfaction, Proforma works to find the solution that best fits your needs.
    17. 17. Needs Assessment  We’ll work together to identify and address your:  Challenges  Priorities  Strategic Opportunities  Business Process Needs  Partnership Opportunities Insert Client Logo Here
    18. 18. PROGRAM DEVELOPMENT & SUPPORT
    19. 19. Program Development & Support  Drive new revenue  Simplify your marketing strategy  Maximize your resources  Reduce indirect costs Insert Client Logo Here
    20. 20. Program Development & Support: Drive New Revenue  Support from a full service marketing resource to help you:  Create impactful marketing programs and campaigns that get you noticed and increase conversions  Enhance communications with your prospects, customers and employees to increase awareness of your brand  Introduce new ideas and strategies to the market with the industry’s most innovative products and promotions  Simplify the way you interact with your internal and external customers through a state-of-the-art eCommerce Solution Insert Client Logo Here
    21. 21. Program Development & Support: Simplify Your Marketing Strategy  Add powerful messaging and product offerings to your communications and marketing programs:  Develop creative copy, product themes, packaging and program coordination through a full service marketing resource  Certify and manage direct mail programs for both simple and complex marketing campaigns  Partner with one company for the maximum breadth and depth of products and services. Insert Client Logo Here
    22. 22. Program Development & Support: Maximize Your Resources  Benefit from the comprehensive support and product offering of a single source contact:  Source, procure, manage and monitor all of your print, promotional items, business forms, apparel, and more through one point of contact  Coverage throughout North America and across the globe for production, fulfillment and distribution  Reduce the amount of time it takes to order, process and track inventory through an integrated eCommerce Solution Insert Client Logo Here
    23. 23. Program Development & Support: Reduce Indirect Costs  Simplify the conversion of prospects to customers and minimize internal processes:  Implement a powerful eCommerce solution that offers streamlined processes for  One point of contact for order entry and processing  Contact management and order tracking  Inventory management via on-demand programs  Cost center accountability and budgeting  One resource for fulfillment and distribution  One resource with preferred pricing and support of more than 400 of the industry’s top vendors.  Conduct Quarterly Business Reviews (QBR) and Process Improvement Checks (PIC) to ensure efficiency and identify new opportunities for reduction in costs Insert Client Logo Here
    24. 24. MARKETING IMPLEMENTATION & INTEGRATION STRATEGY
    25. 25. Marketing Implementation & Integration Strategy  Dedicated Account Management Team  Client Marketing Support  Online Systems Integration and Management Insert Client Logo Here
    26. 26. Marketing Implementation & Integration Strategy  Dedicated Account Management Team  You will receive an account manager to help facilitate your program and ensure you are maximizing the benefits of partnering with Proforma.  Your account manager will help create efficiencies within your organization by implementing new processes to free up your time and resources.  We will assist you with the development of communications to introduce and market your new programs/systems Insert Client Logo Here
    27. 27. Marketing Implementation & Integration Strategy  Client Marketing Support  Our Creative Services team and internal marketing resources help develop and launch communications to increase employee and customer awareness and education on the available programs/systems.  We will continue to bring new, innovative product ideas and program recommendations to the forefront of your projects.  Design services, logo development, brand management, online marketing, website support and more are available as needed on a per project basis. Insert Client Logo Here
    28. 28. Marketing Implementation & Integration Strategy  Online Systems Integration and Management  Experience the benefits of a state-of-the-art, integrated eCommerce Solution that allows you to easily:  Custom brand your online solution  Add products and content  Manage orders and inventory  Implement an on-demand fulfillment system  Track orders, create reports and bill customers  Process payments and assign cost centers Insert Client Logo Here
    29. 29. Opportunities for Partnering
    30. 30. Opportunities for Partnering  Partner with Proforma as your One Source for integrated business solutions to help you:  Save Time  Reduce Costs  Streamline Resources  Manage Your Brand  Enhance Your Communications  Simplify Your Business Insert Client Logo Here
    31. 31. Partners in Success Manufacturing Financial Services Hospitality Healthcare & Pharmaceutical Other Recognized Names Insert Client Logo Here
    32. 32. Opportunities for Partnering George Jones Proforma JEL Marketing Solutions (205) 780-0655 George.Jones@Proforma.com Insert Client Logo Here
    33. 33. Promotional Products  Apparel & Uniforms  Awards  Bags / Backpacks  Binders  Corporate Gifts  Desk Accessories  Drinkware  Food Gifts  Giveaways  Golf Accessories  Hats & Accessories  Lanyards & Badges  Lifestyle Items  Luggage  Mousepads  Planners / Journals  Technology Items  Tradeshow Incentives  Writing Instruments  … And More
    34. 34. Printing Services  Books / Magazines  Business Stationery  Calendars  Catalogs  Print-on-Demand  Direct Mail Pieces  Event Programs  Flyers  Folders  Greeting Cards & Invitations  Kitting & Fulfillment  Mailing Services  Memo Pads & Journals  Newsletters  Packaging  Point of Purchase Displays  Signage & Banners  Tickets & Passes  Variable Data Printing  … And More
    35. 35. Business Forms & Documents  Business Stationery  Cards & Mailers  Certificates  Checks  Financial Documents  Inventory Forms  Invoices  Mailers  Order / Business Forms  Pressure Seal Items  Receipts & Coupons  Scratch-Offs  Security Features  Shipping Forms  Statement Processing  Tags & Labels  Warehousing  …And More
    36. 36. eCommere Solutions  Brand Management  Collateral Management  Cost Center Controls  Custom Online Stores  Electronic Newsletters  Inventory Management  Marketing Tool Development  On-Demand Inventory  Online Forms  Online Stationery  Order Tracking Sales Force Enablement  Virtual Samples  Web-to-Print Items  … And More
    37. 37. Multi/New Media Offering  3D Animation  App Development  Blog Development  Copywriting  Live Event Production  Mobile Websites  QR Codes & Text Messaging  Script Writing  Social Media Support  Training Videos  Video Production  Virtual Publications  Website Development  Whiteboard Video Development  … And More
    38. 38. Contact Me Today George Jones Proforma JEL Marketing Solutions (205) 780-0655 George.Jones@Proforma.com Insert Client Logo Here

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