IMAGE / DIRECT MODE OF ADDRESS
My front cover image is taken in direct mode of address. This means that my
model is looking directly down the camera lens giving the effect that they are
looking at the consumer. This makes the audience feel more enticed into the
magazine and also creates a personal relationship with the reader. This means
that they are attracted to the magazine as a relationship has been created.
I have also used the colour red for the clothing that the model is wearing as this
is consistent with the branding but also is a bright colour that is easily visible
and attractive. In addition to this ‘Stormzy” one of the most popular
I have used established artists to be featured in interviews and articles on my front
cover on 3 occasions. This will attract the audience as it means that they will
recognize these names and want to read the magazine to learn more about them. This
will attract not only people who are general fans of the genre and know these artists
but also people who are major fans of the artist and want to know as much as
possible about them.
I have a number of enticements on my front cover to attract the audience. The first of which shows that there
is interviews in the magazine that are not available anywhere else meaning that people would be more likely
to choose my magazine over others as they get something that wont be in the other magazines. The other
enticement is a discount code for Spotify. This will be very relevant to my target psychographic as I am
mainly targeting younger people who are likely to use a smartphone and stream music with services like
Spotify. Also this service is quite pricey so many people especially in my psychographic would value a
discount for this.
PRICE - £4.99
To attract my audience I have priced my magazine in line with or below the price of other similar magazines that
are bases around the same genres or artists. This will mean that people will buy my magazine as it is not over
priced and fits in well and is maybe even more slightly attractive to buy than others on the market.
For example XXL Magazine’s latest issue can be Found for £5.45 online.
I have also included an option to buy the magazine for a reduced price
when subscribing to every issue of the magazine. The price goes down to
£3 per issue.
LEXICON OF WORDS
Before writing my article and deciding on my sidebars and cover lines I planned my
lexicon of words to ensure I used words that are relevant to the genre and that
would correctly address people who are interested in the genre of music.
COPY ON DPS
My copy addresses the audience by using an appropriate
lexicon of words and featuring an article and interview that
are relevant to the target audience. The copy first describes
the life and progress of an up coming artist and the
interview then asks him about ambitions and motives for
what he does. It also features comments from very famous
artists who will attract their fans to read the magazine.
IMAGE ON DPS
The image on my double page spread features a high end
car behind the artist. This will not only attract the target
audience as it is a visually attractive car but will also
address them as they will be able to relate to the want for
such items as they are striving for such luxuries just as
the artist has been.