The ContentThere are several reasons as to why my magazine will suceed. Firstly, the content. Although this is explained in more detail in the ‘content’ section of my proposal, I feel this is very significant in the selling value of my magazine, as generally people buy a magazine due to the content. The features of the magazine, although they may not be completely original, will be different to that seen in any other magazine on the market. Currently, NME has a section devoted to undiscovered talent, and informs the reader of this band. In the case of my magazine however, it will also include an interview with a member of the band .This will be one of two interviews in each magazine, one with a well recognised artist, and one with this unknown artist. This interview will also be the feature seen on the double page spread that I will be creating.
The AudienceAnother reason why my magazine will be a success is due to the audience that it will attract. Although there is quite a large market of rock/indie magazines currently, on the market, I think my magazine will be seen differently. NME tends to focus on well known bands that everyone knows about. The main focus of my magazine will be to help people discover unknown talent. This will uncover a huge new audience, because of the originality of the concept. This USP allows for my magazine to differ itself, from the huge competition that features in the rock/indie genre of magazines.
The Look/FeelIn the build-up to the creation of my magazine, I have compiled a list of research that will help me in creating the ‘perfect’ magazine. Information such as researching the key concepts of my magazine (Including Representation, Institution Etc), and a survey completed by readers of music magazines, will all be useful when creating my magazine. I have built my magazine around this research compiled before its creation. For example, in my survey, I discovered that a mixture of dark and bright colours appeal to most readers, so this is the colour scheme I shall aim for. I also learnt that people much prefer interviews rather than reviews or straight up articles, so this, again will be a main feature in my magazine. Instead of creating the magazine I think will work, I have taken my own ideas, and the ideas of the reader, to create the best magazine possible.
CompetitionNME – Possibly the most popular of all rock/indie magazines. NME has become the forefront of music magazines. Features include ‘Track of the Week’ and an interview with an A-List music star. Although this magazine will prove to be competition for my magazine, some people may prefer my magazine, due to the focus on new up and coming talent, as opposed to well known talent. Q – Another well known rock/indie magazine. It is often seen as being in the shadow of NME. Includes many of the same features, but has more of a focus on older bands, as opposed to bands of today. This again shows a gap in the market, allowing my magazine to make the most of this gap.Kerrang! – May compete with my magazine in some ways. This magazine tends to feature more metal music, as opposed to indie, however there are some crossovers. This magazine has many loyal fans, due to the huge following it has gained due to its individuality of metal following.Mojo – Another magazine that may not be a close contender with my magazine. It is much less well known compared to the 3 featured above, but includes a wide range of genres, including even some pop genres. However, this magazine hasnt become popular enough to become one of the more well known magazines in the industry, and as such will not be a major competition for my magazine