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Marketing for NGOs - HIGGS Speed Geeking EventS

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EN>>Marketing for Non-governmental organization - Please feel free to check my presentation about the human side of marketing that I presented during the "HIGGS Speed Geeking Eventσ" that took place on Tuesday 17th of September. The presentation was part of the Communication vertical ( • Advocacy • Digital Media • Marketing & Communications • Storytelling ) as part of Marketing and Communications section.

More info about the event:
►https://higgs3.org/speed-geeking-event/

Please feel free to stay in touch
► https://www.linkedin.com/in/argyrakis/
►https://www.facebook.com/george.argyrakis
►https://www.instagram.com/george_argyrakis/
►WebSite: https://www.george-argyrakis.gr/
►Fitness Blog: https://running-scenes.gr

GR >> Tο HIGGS Speed Geeking Event φέρνει 12 κορυφαίους Experts – Speed Geekers στους τομείς της στρατηγικής, των χρηματοδοτήσεων και της επικοινωνίας, από τον χώρο των Κοινωφελών Ιδρυμάτων, Εταιρειών και ΜΚΟ, για να εκπαιδεύσουν Εκπροσώπους ΜΚΟ της Ελλάδας και ιδιώτες σε όλες τις νέες τάσεις και εξελίξεις!
3 Θεματικές – 12 Πεδία – 12 Κορυφαίοι Experts!
Στρατηγική: • Διαφάνεια • Διαχείριση Εθελοντών • Μέτρηση Κοινωνικού Αντικτύπου • Time Management
Χρηματοδοτήσεις: • Εταιρική Κοινωνική Ευθύνη • Ευρωπαϊκά Προγράμματα • Κοινωφελή Ιδρύματα • Crowdfunding
Επικοινωνία: • Advocacy • Digital Media • Marketing & Communications • Storytelling

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Marketing for NGOs - HIGGS Speed Geeking EventS

  1. 1. Marketing for NGOs? Θεματική: Επικοινωνία Πεδίο: Marketing & Communications
  2. 2. Marketing Trends for NGOs in 2020 What is the modern meaning of marketing? Modern Marketing adapts new ways to influence and inspire audiences. Modern Marketing Focus on: • 3 basic pillars and KPIs
  3. 3. Cover Needs
  4. 4. Trigger Emotions
  5. 5. Form Behaviors
  6. 6. Wall-e is not your audience
  7. 7. Marketing is about Humans Again The Human Side Of Marketing: • From traditional marketing (product based) to a more human centric side of Marketing (customer based). • Understand audience psyche • Think like your audience • Be your audience.
  8. 8. Influence for human
  9. 9. Micro-influencers Influencer Marketing: Get your organization ready to influence at the right moment to the right people, with the right message Micro-influencers: • Invest in more down-to-earth and relatable people. • Find the appropriate people to transfer your vision. • Find next-door ambassadors
  10. 10. Be Human, Authentic, Transparent and Simple
  11. 11. Thank you! Q & A George Argyrakis Digital Marketing Technologist george.argyrakis@ogilvy.com | www.george-argyrakis.gr

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