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Noticing a decrease in your pay–per–click (PPC) results? You’re not the only one. Paid search is still a great way to reach your organization’s Web–savvy health consumers, but new strategies and new options are emerging. Join us to learn where all your paid traffic is going and how to connect with—and convert!—those users. From reevaluating how online advertising works to learning about new advertising platforms like Pandora, we’ll help you take a fresh approach to your paid search efforts.
In this webinar, you’ll learn how to:
Determine if traditional PPC is still working
Understand how today’s users are interacting online advertisements
Examine PPC metrics and make educated decisions on the value of paid search
Evaluate the latest in paid search options and find the right outlets for your organization
Better use social media and learn why its gaining credibility as a paid search option