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S'embarrer dehors à Londres (et l'avouer sur Twitter)

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Résumé en anglais, mais la conférence est en français. Voir http://www.afroginthevalley.com/2011/04/19/my-ignite-where-2-0-talk-locked-out-in-london/ pour la version que j'ai donnée en Californie au mois d'Avril 2011. --- For the last year, we have been harvesting/indexing people tweeting about their needs in specific places. People locking themselves out in London (we find 5 each day). Needing a dentist in Toledo (at least 30 per week). Craving poutine in Montréal (lots and lots, and some fights with a poutine bot)... Not only explicit needs and places [I'm hungry] [in San Francisco], but implicit place names, using words, expressions, nicknames and slang and not telling the world they are hungry (or what they had for lunch)... but that they

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S'embarrer dehors à Londres (et l'avouer sur Twitter)

  1. 1. S'embarrer dehors à New York (et l'avouer sur Twitter) Conférence Géomatique 2011
  2. 2. Intro <ul><li>Non, je ne suis pas Sylvain Carle (!) mais… </li></ul><ul><li>Douze années d’expérience en recherche locale (Groupe Pages Jaunes et Needium) </li></ul><ul><li>Intérêts: </li></ul><ul><ul><li>Le « local » </li></ul></ul><ul><ul><li>Le « social » </li></ul></ul><ul><ul><li>Les données structurées et volumineuses </li></ul></ul>
  3. 3. L’ADN de la recherche locale Inscriptions Cartes
  4. 4. <ul><li>Twitter </li></ul><ul><ul><li>100 millions d’utilisateurs actifs </li></ul></ul><ul><ul><li>230 millions messages par jour </li></ul></ul><ul><li>Facebook: </li></ul><ul><ul><li>plus de 800 millions d’utilisateurs actifs </li></ul></ul><ul><ul><li>Plus de 2 milliard d’items reçoivent un « like » ou un commentaire à chaque jour </li></ul></ul>L’incontournable montée des médias sociaux
  5. 5. Tweets et mises à jour du statut <ul><li>Les usagers utilisent les médias sociaux pour exprimer tout ce qui les rend intéressants et différents </li></ul><ul><ul><li>Leurs besoins, leurs humeurs, les événements de leur vie (petits et grands) </li></ul></ul>
  6. 6. <ul><li>Explicite (indiquée par l’utilisateurs) </li></ul><ul><li>Implicite (dans le contenu du message) </li></ul><ul><ul><li>Ville </li></ul></ul><ul><ul><li>Quartier </li></ul></ul><ul><ul><li>Lieux d’intérêt </li></ul></ul>Géolocalisation dans les médias sociaux
  7. 7. Montréal sur Twitter
  8. 8. La loi des grands nombres <ul><li>«  la loi des grands nombres exprime le fait que les caractéristiques d'un échantillon aléatoire se rapprochent d'autant plus des caractéristiques statistiques de la population que la taille de l'échantillon augmente. » </li></ul>Source: Wikipedia
  9. 9. <ul><li>Indexe les flux publics des médias sociaux </li></ul><ul><li>Géo-localise l’information (explicite et implicite) </li></ul><ul><li>Filtre par catégorie d’entreprises selon les besoins exprimés par les consommateurs </li></ul><ul><li>Aide les PMEs à rejoindre ces consommateurs </li></ul>L’exemple: Needium
  10. 10. Les données <ul><li>12 millions de messages indexés par jour </li></ul><ul><li>100 villes </li></ul><ul><li>100 catégories d’entreprises </li></ul><ul><li>Twitter est local! </li></ul><ul><ul><li>Montréal: 135,000 messages par jour </li></ul></ul><ul><ul><li>Atlanta: 700,000 </li></ul></ul><ul><ul><li>Los Angeles: 1,000,000 </li></ul></ul>
  11. 11. « Affamé!» à Los Angeles Photo flickr par DaveWilsonPhotography x 500 chaque jour
  12. 12. « Embarré dehors » à New York x 30 chaque jour Photo flickr par zebble
  13. 13. « Mal de tête » à Atlanta Photo flickr par Jeff The Trojan x 300 chaque jour
  14. 14. « Dent de sagesse » à Washington x 25 chaque jour Photo flickr par cloud_nine
  15. 15. « Ménage! » à Toronto x 20 chaque jour Photo flickr par wayne’s eye view
  16. 16. Les marchés sont des conversations <ul><li>« Pendant des milliers d’années, nous savions exactement ce qu’était un marché : des conversations entre des gens qui partagent un même intérêt. Les acheteurs avaient autant à dire que les vendeurs. Ils se parlaient directement, sans le filtre des médias, les artifices des positionnement de marque, l’arrogance de la publicité et l’ombrage des relations publiques » </li></ul>Source: Doc Searls et David Weinberger, “The Cluetrain Manifesto” (traduction libre) Les médias sociaux permettent le commerce de conversations
  17. 17. Une dernière réflexion… <ul><li>Les médias sociaux sont désormais incontournables </li></ul><ul><li>Le géo est intimement lié aux médias sociaux </li></ul>Y a-t-il un angle social à votre projet géo?
  18. 18. Merci! <ul><li>Sébastien Provencher </li></ul><ul><li>Cofondateur, Needium </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @sebprovencher </li></ul>

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