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How to Build your Message for your Startup by Geoffrey Byruch

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The message you are trying to get across to your intended market should highlight your visions, goals, and services for the general public. To learn how to optimize, market, and brand your image, take a look at my presentation.

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How to Build your Message for your Startup by Geoffrey Byruch

  1. 1. H OW TO BU I L D YO U R M E S S AG E F O R YO U R S TA R T U P B Y G E O F F R E Y B Y RU C H
  2. 2. I N T RO D U C T I O N AT T H E E A R LY S TA G E S O F Y O U R S TA RT U P, F O U N D E R S O F T E N S T R U G G L E T O C O M E U P W I T H A S T R O N G U N D E R LY I N G M E S S A G E T H AT I S R E L ATA B L E T O T H E E V E RY D AY P R O B L E M S O F T H E G E N E R A L P U B L I C . A S M U C H A S T H E Y C A N S P E A K A B O U T T H E P R O D U C T A N D T H E C O M PA N Y, R E L AY I N G T H AT I N F O R M AT I O N T O T H E C O N S U M E R B A S E M A R K E T C A N B E M O R E C H A L L E N G I N G T H AT T H E D E S I G N A N D P R O D U C T I T S E L F.
  3. 3. H O L I S T I C T H I N K I N G • In reality, this type of challenge is not surprising. • Coming up with a simple yet appealing message that can hit home with everyday people can be a huge defining moment in the growth of your business. • Because of its impact, you want to make sure you invest the necessary time, money, and resources to simplify and perfect your story in the most attractive way possible. • But to do this, you first have to start by looking at your journey in a holistic bird’s eye view.
  4. 4. T H E M E S S AG E N O W, W H E N I T C O M E S Y O U R M E S S A G E , Y O U WA N T T O M A K E S U R E T H AT I T C A N R E S O N AT E W I T H T H E P U B L I C .
  5. 5. C O N N E C T W I T H YO U R AU D I E N C E H AV I N G T H AT D E E P E R U N D E R LY I N G C O N N E C T I O N W I T H Y O U R C U S T O M E R S , I N V E S T O R S , A N D P O T E N T I A L E M P L O Y E E S W I L L P R O V I D E Y O U R B R A N D T O S P E A K L O U D LY T O W H Y P E O P L E S H O U L D T H I N K , B U Y, A N D I N V E S T I N T O Y O U R I D E A S . T O S TA RT, L O O K AT Y O U R M E S S A G E A S A PA RT I C U L A R J O U R N E Y W H E R E E V E RY T O U C H P O I N T C A N S H A P E Y O U R V I S I O N A N D G O A L S F O R T H E F U T U R E . PA RT I C U L A R I N F O R M AT I V E VA L U E I N T O W H AT Y O U A R E S AY I N G . Y E S , Y O U R M E S S A G E C A N B E A C C O M M O D AT E D W I T H C L I C H É P H R A S E S L I K E ‘ C H A N G E T H E W O R L D , ’ ‘ I N N O VAT I O N , ’ A N D ‘ WAY T O A B I G G E R A N D B R I G H T E R F U T U R E . ’ B U T Y O U A L S O WA N T T O M A K E S U R E T H E R E I S PA RT I C U L A R I N F O R M AT I V E VA L U E I N T O W H AT Y O U A R E S AY I N G .
  6. 6. E S TA B L I S H YO U R G OA L S T O E S TA B L I S H Y O U R B R A N D , S TA RT O F F W I T H W H E R E I T F I R S T H A P P E N E D . D I V E I N D E E P E R W I T H T H E P R O B L E M . AT T H E E N D O F T H E D AY, A L L O F T H E S E P O I N T S S E N D A M E S S A G E A B O U T Y O U R C O M PA N Y A N D Y O U R G O A L S .
  7. 7. S P E A K A B OV E A N D B E YO N D W H E N B R A N D I N G Y O U R M E S S A G E , Y O U WA N T T O M A K E S U R E Y O U C A N S P E A K B E Y O N D Y O U R B U S I N E S S ’ S S O L U T I O N . M A N Y I N V E S T O R S A N D B U Y E R S A R E C O N S TA N T LY I N T R O D U C E D T O N E W A N D I N N O VAT I V E I D E A S . B U T T H E O N E S T H AT C O N T I N U E T O R E S O N AT E W I T H T H E M A R E T H O S E T H AT T H E Y C A N R E L AT E T O .
  8. 8. H I G H L I G H T T H E P RO B L E M W I T H Y O U R S T O RY, M A K E S U R E Y O U H I G H L I G H T T H E O V E R A R C H I N G P R O B L E M T H AT I S P L A G U I N G T H E G E N E R A L P U B L I C T O D AY. S P E A K L O U D LY T O H O W I T I S N E G AT I V E LY I M PA C T I N G T H E I R L I V E S A N D W H Y T H I S P R O B L E M N E E D S T O S T O P. E V E N G O A S FA R A S T O P R O V I D E T H E M W I T H A PA RT I C U L A R E X A M P L E . H AV I N G T H I S A S Y O U R S TA RT I N G P O I N T I S N O T O N LY A G R E AT WAY T O I N T R O D U C E Y O U R P R O D U C T A N D Y O U R C O M PA N Y, B U T A L S O T O S T R AT E G I C WAY O F C A P T U R I N G T H E AT T E N T I O N O F Y O U R A U D I E N C E .
  9. 9. S P E A K A B O U T YO U R P RO D U C T O N C E Y O U H AV E H I G H L I G H T E D T H E P R O B L E M , Y O U S H O U L D T R A N S I T I O N I M M E D I AT E LY I N T O Y O U R P R O D U C T. N O W T O D O T H I S I N T H E M O S T O P T I M A L WAY P O S S I B L E , M A K E S U R E Y O U R E X P L A N AT I O N I S S I M P L E Y E T A P P E A L I N G . AT T I M E S , B U S I N E S S L E A D E R S M A K E T H E D R A S T I C A S S U M P T I O N T H AT T H E I R A U D I E N C E W I L L A U T O M AT I C A L LY U N D E R S TA N D H O W T H E I R P R O D U C T W I L L W O R K J U S T F R O M A S H E E R E X P L A N AT I O N O F T H E P R O B L E M . U N L E S S T H E A U D I E N C E I S I N T H E S A M E F I E L D A S Y O U , Y O U W I L L D E F I N I T E LY N E E D T O M A K E S U R E Y O U C A N S I M P LY Y O U R E X P L A N AT I O N T O A P O I N T W H E R E Y O U C A N E X P L A I N I T T O A N E I G H T- Y E A R O L D C H I L D . T H AT T Y P E O F E X P L A N AT I O N W I L L A L L O W Y O U T O P O S I T I O N Y O U R M E S S A G E I N T H E M O S T B A S I C WAY P O S S I B L E S O T H AT Y O U C A N R E A C H A G R A N D E R M A R K E T T H A N W H AT Y O U H AV E I N T E N D E D .
  10. 10. BU I L D C R E D I B I L I T Y N O W T O H E L P E S TA B L I S H Y O U R M E S S A G E , M A K E S U R E Y O U P R O V I D E FA C T S A N D S TAT I S T I C S O N T H E O V E R A L L S U C C E S S Y O U A R E S E E I N G W I T H Y O U R B U S I N E S S . T O F U RT H E R B U I L D U P Y O U R C R E D I B I L I T Y, T RY I N C L U D I N G P O S I T I V E C O M PA R I S O N S W I T H Y O U R P R O D U C T A N D Y O U R C O M P E T I T O R S . H AV I N G T H E S E N U M B E R S I N Y O U R A R S E N A L W I L L A L L O W Y O U T O S H O W C A S E H O W W E L L AWA R E A N D W E L L AT T U N E D Y O U A R E T O T H E O V E R A L L G E N E R A L P U B L I C .
  11. 11. T H E F O U R E ’ S O F M E S S AG I N G I N A D D I T I O N , M A K E S U R E Y O U F O L L O W T H E F O U R 4 E ’ S O F M E S S A G I N G : • E X P L A I N • E M O T I O N • E V O K E Q U E S T I O N S • E X C L U D E / I N C L U D E I D E A S B Y F O L L O W I N G T H E S E H I G H L I G H T E D P O I N T S , Y O U W I L L B E A B L E T O F R A M E Y O U R M E S S A G E I N A N I N T E R E S T A N D E N G A G I N G A P P R O A C H .
  12. 12. C O M PA N Y V I S I O N • Last but not least, make sure you have the necessary resources to showcase your company’s vision. • Many people have done this through various visual aids such as PowerPoint slideshow and visual media based presentation. • Whatever you can do to get your audience hooked on it, make sure it happens. • Sometimes, all people need is a two-minute video segment of what can eventually change the rest of their lives.
  13. 13. To Learn More ❖ To learn more about Geoffrey Bryuch, please visit the following sites and social media sites below: ❖ https://twitter.com/geoffreybyruch ❖ https://about.me/geoffrey_byruch ❖ https://www.crunchbase.com/person/geoffrey- byruch#/entity ❖ http://geoffreybyruch.com/

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