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Online Content @The_Argosy


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Staff training on the online presence and social media strategy of the Argosy, Mount Allison University's Independent Student Newspaper, presented to the editorial staff on September 7, 2011.

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Online Content @The_Argosy

  1. 1. Online Content @The_Argosy <ul><li>Fall Training- September 7, 2011 </li></ul><ul><li>Geoff Campbell </li></ul><ul><li>Online Editor 2011-2012 </li></ul>
  2. 2. Twitter (before) <ul><li>Twitter- 162 Followers </li></ul><ul><li>No reader engagement </li></ul><ul><li>No consistency in articles or responding to comments </li></ul>
  3. 3. Twitter (starting now) <ul><li>Engagement with readers </li></ul><ul><li>Posting every story throughout the week </li></ul><ul><li>Asking for feedback and reader input </li></ul>
  4. 4. Facebook <ul><li>232 Fans </li></ul><ul><li>Random posts </li></ul><ul><li>Very little engagement or consistently useful posts </li></ul>
  5. 5. Facebook <ul><li>Integration with the website </li></ul><ul><ul><li>RSS Feed, Twitter Feed, and Flickr Photos in order to engage with students online and get them to submit articles, photos, and video for the site </li></ul></ul>
  6. 6. <ul><li>Previous Wordpress installation </li></ul><ul><li>Not shareable </li></ul><ul><li>No social media integration </li></ul>
  7. 7. <ul><li>Cleaner and more professional appearance </li></ul><ul><li>Social- Facebook and Twitter embeds </li></ul><ul><li>Every article and blog post is easily shareable </li></ul><ul><li>Facebook comments on every article </li></ul><ul><li>Ability to add a mini-bio for each author </li></ul>
  8. 8. Next steps (for me) <ul><li>Promoting RSS Feeds </li></ul><ul><ul><li>Promoting articles in every possible way so that people can easily see all the stories this week and share </li></ul></ul><ul><li>Promoting each article and submission on social media </li></ul><ul><li>As the website becomes more useful and relevant to people they’ll be more likely to submit photo/video content </li></ul><ul><ul><li>Accepting article, photo, and video submissions via the blog gives students an outlet to share their own content and promote the website further </li></ul></ul>
  9. 9. What’s changing in the workflow <ul><li>For articles I’ll take the final edits of the stories from the Argosy server and upload them. Make sure to include your name, article title and byline/teaser with every article. </li></ul><ul><li>The photo editors Lea and Rosanna will upload article photos on production night and upload albums for major events (TSN visit, commencement, etc...) </li></ul><ul><li>This ensures photos are high resolution and easily shareable. Having those photos on Flickr is another avenue for people to visit the site. Every photo will link to the story to which it belongs. </li></ul><ul><li>Having everything cross-linked increases SEO so that Argosy articles come up higher on search results. </li></ul>
  10. 10. Questions? <ul><li>If you have any questions ask them now or send them (and tell your friends to send any articles, photos, or videos) to [email_address] ) </li></ul>