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Barely Manage to Lead
Geoff Wilson
President & Founder
Email:geoff@352inc.com
Twitter:@geoff352
Web:www.352inc.com
The year was 2007.
10
It took a year and a half to get to market.
14
User feedback came too late and
we had no budget left to iterate.
15
Less than two years after launch,
we shut down.
Fast forward to 2011.
17
New thinking:
Build a Minimum Viable Product (MVP)
Use an iterative, agile development process
Let user feedback guide the product roadmap
SocialNewsDesk
85% of all U.S. local TV
newsrooms use SND.
21
Cornerstones of success:
Build a Minimum Viable Product (MVP)
Use an iterative, agile development process
Let user feedback guide the product roadmap
352 is a digital product
development agency.
90
Employees
18
Years in business
1000+
Websites Developed
Three Five Two
13
Teams
3
Offices
We build websites and software for:
25
How we think.
Get a minimum viable product

to market quickly, and then

learn and pivot.
33
Your second
launch is more
important than
your first.
Innovation is 99%
iteration.
How we work.
As we grew, we felt the pain..
No feeling of ownership of end product.
Low product quality.
Many delivery delays.
Slow to market.
Low employee morale.
“Barely Manage to Lead”
38
Dedicated Cross-Functional Teams
Back-End Developer
Front-End
Developer
Quality Assurance
Specialist
Scrum
Master
Interactive
Designer
Back-End
Developer
You
39
Client at Center of Team
Back-End Developer
Front-End
Developer
Quality Assurance
Specialist
Scrum
Master
Interactive
Designer
Back-End
Developer
You
CLIENT
Dedicated Cross-Functional Teams
40
Singular Team Focus
41
Empower them.
And get the heck out of their way.
Sprint 1
Sprint 2
Launch
Develop in Sprints, Launch Often
Sprint 1
Sprint 2
Review User
Feedback, Innovate
& Iterate
Innovate & Iterate Based on User Feedback
Develop in Sprints, Launch Often
Develop in Sprints,
Launch Often
Innovate & Iterate
Based on User Feedback
Dedicated Cross-
Functional Teams
Singular Focus
Client at
Center
Empower them and get out of their way.
How we changed.
47
200%
RevenueIncrease
48
85%
FasterProjectCompletion
49
75%
DropinEmployeeTurnover
50
80%
NewWorkfromExistingClients
(>doubleprevious)
Develop in Sprints,
Launch Often
Innovate & Iterate
Based on User Feedback
Dedicated Cross-
Functional Teams
Singular Focus
Client at
Center
Empower them and get out of their way.
53
Passion for Work
54
Geoff Wilson
President & Founder
Email:geoff@352inc.com
Twitter:@geoff352
Web:www.352inc.com

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"Barely Manage to Lead" for dsmAgile - by Geoff Wilson of 352 Inc.