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"Barely Manage to Lead" for dsmAgile - by Geoff Wilson of 352 Inc.

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A few years ago, Geoff Wilson was in a tough spot. His digital product development agency, 352 Inc., was growing quickly but was barely managing to keep up with the workload. Projects were disorganized. Employee morale was low. Customers were frustrated. Geoff needed to do something fast.

Geoff and his leadership team restructured the agency into cross-functional agile teams and turned managers into servant leaders. Teams were taught Lean Startup techniques and traditional processes were thrown out the window. The changes dramatically increased innovation, quality, customer satisfaction and employee morale - almost overnight.

Geoff will share his story and belief that every organization can achieve similar results when its leaders learn to barely manage at all.

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"Barely Manage to Lead" for dsmAgile - by Geoff Wilson of 352 Inc.

  1. 1. Barely Manage to Lead Geoff Wilson President & Founder Email:geoff@352inc.com Twitter:@geoff352 Web:www.352inc.com
  2. 2. The year was 2007.
  3. 3. 10 It took a year and a half to get to market.
  4. 4. 14 User feedback came too late and we had no budget left to iterate.
  5. 5. 15 Less than two years after launch, we shut down.
  6. 6. Fast forward to 2011.
  7. 7. 17 New thinking: Build a Minimum Viable Product (MVP) Use an iterative, agile development process Let user feedback guide the product roadmap
  8. 8. SocialNewsDesk
  9. 9. 85% of all U.S. local TV newsrooms use SND.
  10. 10. 21 Cornerstones of success: Build a Minimum Viable Product (MVP) Use an iterative, agile development process Let user feedback guide the product roadmap
  11. 11. 352 is a digital product development agency.
  12. 12. 90 Employees 18 Years in business 1000+ Websites Developed Three Five Two 13 Teams 3 Offices
  13. 13. We build websites and software for:
  14. 14. 25 How we think.
  15. 15. Get a minimum viable product
 to market quickly, and then
 learn and pivot.
  16. 16. 33 Your second launch is more important than your first.
  17. 17. Innovation is 99% iteration.
  18. 18. How we work.
  19. 19. As we grew, we felt the pain.. No feeling of ownership of end product. Low product quality. Many delivery delays. Slow to market. Low employee morale.
  20. 20. “Barely Manage to Lead”
  21. 21. 38 Dedicated Cross-Functional Teams Back-End Developer Front-End Developer Quality Assurance Specialist Scrum Master Interactive Designer Back-End Developer You
  22. 22. 39 Client at Center of Team Back-End Developer Front-End Developer Quality Assurance Specialist Scrum Master Interactive Designer Back-End Developer You CLIENT Dedicated Cross-Functional Teams
  23. 23. 40 Singular Team Focus
  24. 24. 41
  25. 25. Empower them. And get the heck out of their way.
  26. 26. Sprint 1 Sprint 2 Launch Develop in Sprints, Launch Often
  27. 27. Sprint 1 Sprint 2 Review User Feedback, Innovate & Iterate Innovate & Iterate Based on User Feedback Develop in Sprints, Launch Often
  28. 28. Develop in Sprints, Launch Often Innovate & Iterate Based on User Feedback Dedicated Cross- Functional Teams Singular Focus Client at Center Empower them and get out of their way.
  29. 29. How we changed.
  30. 30. 47 200% RevenueIncrease
  31. 31. 48 85% FasterProjectCompletion
  32. 32. 49 75% DropinEmployeeTurnover
  33. 33. 50 80% NewWorkfromExistingClients (>doubleprevious)
  34. 34. Develop in Sprints, Launch Often Innovate & Iterate Based on User Feedback Dedicated Cross- Functional Teams Singular Focus Client at Center Empower them and get out of their way.
  35. 35. 53 Passion for Work
  36. 36. 54
  37. 37. Geoff Wilson President & Founder Email:geoff@352inc.com Twitter:@geoff352 Web:www.352inc.com

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