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The Mobile Recruiting Experience
My
Company
My
Project
My
Blog
My
Book
On Your Mark,
   Get Set,
   Mobile…
Remember
  Us?
Mobile is Not
Just a Phone


    It’s
Text, Email,
Video & Web
3 Things
   Most
People Carry
               Keys




    Wallet     Mobile
Mobile
 101
The Evolution
 of Media
Medium Print
 (1500’s)
Recordings
 (1890’s)
Cinema
(1910’s)
Radio
(1920’s)
TV
(1950’s)
Internet
(1990’s)
The Mobile Recruiting Experience
Mobile is the
   4th Screen
& Stands to be Most
     Influential
Mobile Phone
Terminology
Mobile Phone Terminology


GSM
Mobile Phone Terminology


GSM




WAP
Mobile Phone Terminology


GSM




WAP




SMS
Mobile Phone Terminology


GSM                              MMS




WAP




SMS
Mobile Phone Terminology


GSM                              MMS



                                 Short
WAP
                                 Code



SMS
Mobile Phone Terminology


GSM                              MMS



                                 Short
WAP
                                 Code



                                 QR
SMS
                                 Code
Mobile Device
  Lineup
Mobile Device Lineup
Smart
Phones
Mobile Device Lineup
Smart    Laptops
Phones
Mobile Device Lineup
Smart    Laptops   Netbooks
Phones
Mobile Device Lineup
Smart    Laptops   Netbooks   Gaming
Phones                        Devices
Mobile Device Lineup
Smart    Laptops   Netbooks   Gaming    Tablets
Phones                        Devices
Building A
Case for
 Mobile
Social Media
Search Engines
The Blogosphere
“
Mobile Will Be
The Next Great
 Phenomenom
    Eric Schmidt, Google 2005
                                ”
Why
Mobile?
It’s
Freedom
It’s Anywhere,
    Anytime
     Access
Mobile Web
is on Nearly
 Everything
Mobile Devices & PC’’s: A Place for Both




   30 Second Task     30 Minute Task

     Unplanned            Planned

    Multi-Tasking     Focused-Attention

       SMS                 Email
Obama 2008
 Presidential
  Campaign

2.9M Text
Messages to
  Voters




                Haiti Relief via
                Text Messages

                Record $22M
                by 1/19 to Red
                    Cross
Debunking
 Mobile
 Myths
Myth #1
Mobile is Just Hype
Myth #2
Mobile is Only Used by
 Youth Generation
Myth #3
Mobile Marketing is
Equivalent to SPAM
A Few
Facts to
Consider
Over 100% Penetration in
   Industrialized World
4.6B Mobile Phone
Subscriptions (3.9B Unique)
39% in U.S. No Longer
Have Land Line Phones
Translation…
The Mobile Recruiting Experience
The Mobile
Recruiting
Landscape
9 Areas
of Focus
Voice
Text Message
Mobile Web
Mobile Search
Social Networking
Proximity Marketing
Mobile Email
Video & Audio




Mobile Email
Video & Audio




Mobile Email                   Application
                               Development
Text Message
Text-to-
  Link
           Text Clubs/
           Subscriptions   Text Message




 Text      Contests/
Alerts       Voting
BREAKOUT OF TEXT MESSAGE
-MOST COMMON USE OF MOBILE DEVICES
            NEXT TO CALLING
       -MOST POPULAR FORM OF
        COMMUNICATION TODAY
   -FAST AND EXTREMELY EASY TO DO
           -COST EFFECTIVE
     -HIGH RESPONSE RATE AND ROI
-CAMPAIGNS SHOW YOU ARE ON CUTTING-
                 EDGE
The Field




                                             Tatango




                                           iLoop Mobile




           TextMarks                        Hipcricket




SumoText      Mobivity   mobileStorm   Punchkick Interactive
Mobile Web
Mobile Web   Corporate Website      Career Site




                             Blog      Landing
                                        Pages
BREAKOUT OF MOBILE WEB
  -STAYING CURRENT WITH LATEST
              TRENDS
-LOCATION-BASED BENEFITS; TIMELY
  INFORMATION ON YOUR BUSINESS
  -ANOTHER AVENUE TO REACH JOB
        SEEKERS ON THE GO
  -MOBILE CAREER SITE SERVES AS
 LIKELY FIRST TOUCHPOINT FOR JOB
             SEEKERS
The Field




                   Movitas




MoFuse   Mobify               Movylo   Winksite
Mobile Search
Pay-Per-
  Call
                        Pay-
                      Per-Click              Mobile Search




Click-      Click-     Banner     Download
to-Call    to-Video     Ads       Content
BREAKOUT OF MOBILE SEARCH
-BEST TOOL FOR LOCATION-SPECIFIC
  INFORMATION (ex: CAREER SITE)
-SEVERAL WAYS FOR RECRUITERS TO
       USE (ex: PAID SEARCH)
    -GREATER TRAFFIC TO JOB
         OPPORTUNITIES
  -ANOTHER AVENUE TO BE FOUND
The Field




          admob                                           Quattro Wireless




Jumptap           Mobclix               Millenial Media                      ipsh
Mobile
Recruiting
 Tools to
 Tackle
Source Candidates
Source Candidates   Recruit Talent
Source Candidates    Recruit Talent




Manage Information
Source Candidates    Recruit Talent




Manage Information     Be Found
How Geoff is Using Mobile
GeoffPeterson.com Mobile Website
The Mobile Recruiting Experience
The Mobile Recruiting Experience

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The Mobile Recruiting Experience