Platform Revolution

1. Geoff Parker @g2parker Fellow, MIT Center for Digital Business Professor, Tulane University MIT Platform Summit July 26, 2013 Video at https://www.youtube.com/watch?v=F-EJrG3J4GQ

2. PlatformRevolution.com Geoffrey G. Parker Marshall W. Van Alstyne Sangeet P. Choudary Published by: WW Norton & Co.

3. Pipes to Platforms TELCOS/HANDSE T MFRSDEVELOPERS CONSUMERS DEVELOPER S USERS

4. Platforms Platform User Type 1 User Type 2 • Business and technology building blocks. • Resources used in common; network effects. • Match buyers & suppliers; transact and create value using platform resources.

5. Disruption Past: News Path: Aggregation; Classified Ad Revenue Problem Solved: Social Curation

6. Disruption Present: Lodging Path: New Supply Problem Solved: Trust/Insurance

7. Patterns of Disruption

10. Disruption Present: Education Path: New Supply; Break the Bundle Problem To Solve: Certification

11. Regulation Wars

12. Why Now? Many new users!

13. Why Now? New Behavior

14. Why Now? Falling costs of entry http://www.bothsidesofthetable.com/2012/05/23/its-morning-in-venture-capital/

15. The Accidental Platforms

16. Platforms by design

17. Many Targets Pattern: Gatekeeper, Supply, Co-creation http://marketingyoucanuse.com • Legal • Education • Finance • Energy • Healthcare • Transportation …

18. Takeaways • Design with intent • Organize internally • Nurture ecosystems • Create flow and data http://fitdeck.com/connect/bid/93264/The-Sunrise-Start

19. • Welcome to Platform World • Network Effects • Design Principles • How Platforms Transform Traditional Industries • How to Launch a Successful Platform • Platform Monetization • What Can Platform Users and Partners Do • Platform Governance • Platform Metrics • How Platforms Change Competition and Strategy • Platform Regulation • The Future of Platform World Platform Revolution: WW Norton Publishing, NY Platformrevolution.com