Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Platform Revolution

8,981 views

Published on

Pathways for platforms to disrupt traditional industries. Lecture slides from MIT Platform Summit, July 26, 2013. Video available at https://www.youtube.com/watch?v=F-EJrG3J4GQ.

Published in: Business

Platform Revolution

  1. 1. Geoff Parker @g2parker Fellow, MIT Center for Digital Business Professor, Tulane University MIT Platform Summit July 26, 2013 Video at https://www.youtube.com/watch?v=F-EJrG3J4GQ
  2. 2. PlatformRevolution.com Geoffrey G. Parker Marshall W. Van Alstyne Sangeet P. Choudary Published by: WW Norton & Co.
  3. 3. Pipes to Platforms TELCOS/HANDSE T MFRSDEVELOPERS CONSUMERS DEVELOPER S USERS
  4. 4. Platforms Platform User Type 1 User Type 2 • Business and technology building blocks. • Resources used in common; network effects. • Match buyers & suppliers; transact and create value using platform resources.
  5. 5. Disruption Past: News Path: Aggregation; Classified Ad Revenue Problem Solved: Social Curation
  6. 6. Disruption Present: Lodging Path: New Supply Problem Solved: Trust/Insurance
  7. 7. Patterns of Disruption
  8. 8. Patterns of Disruption
  9. 9. Patterns of Disruption
  10. 10. Disruption Present: Education Path: New Supply; Break the Bundle Problem To Solve: Certification
  11. 11. Regulation Wars
  12. 12. Why Now? Many new users!
  13. 13. Why Now? New Behavior
  14. 14. Why Now? Falling costs of entry http://www.bothsidesofthetable.com/2012/05/23/its-morning-in-venture-capital/
  15. 15. The Accidental Platforms
  16. 16. Platforms by design
  17. 17. Many Targets Pattern: Gatekeeper, Supply, Co-creation http://marketingyoucanuse.com • Legal • Education • Finance • Energy • Healthcare • Transportation …
  18. 18. Takeaways • Design with intent • Organize internally • Nurture ecosystems • Create flow and data http://fitdeck.com/connect/bid/93264/The-Sunrise-Start
  19. 19. • Welcome to Platform World • Network Effects • Design Principles • How Platforms Transform Traditional Industries • How to Launch a Successful Platform • Platform Monetization • What Can Platform Users and Partners Do • Platform Governance • Platform Metrics • How Platforms Change Competition and Strategy • Platform Regulation • The Future of Platform World Platform Revolution: WW Norton Publishing, NY Platformrevolution.com

×