1.
Geoff Parker
@g2parker
Fellow, MIT Center for Digital Business
Professor, Tulane University
MIT Platform Summit
July 26, 2013
Video at https://www.youtube.com/watch?v=F-EJrG3J4GQ

2.
PlatformRevolution.com
Geoffrey G. Parker
Marshall W. Van Alstyne
Sangeet P. Choudary
Published by:
WW Norton & Co.

3.
Pipes to Platforms
TELCOS/HANDSE
T MFRSDEVELOPERS CONSUMERS
DEVELOPER
S
USERS

4.
Platforms
Platform
User
Type 1
User
Type 2
• Business and technology building blocks.
• Resources used in common; network effects.
• Match buyers & suppliers; transact and
create value using platform resources.

5.
Disruption Past: News
Path: Aggregation; Classified Ad Revenue
Problem Solved: Social Curation

6.
Disruption Present: Lodging
Path: New Supply
Problem Solved: Trust/Insurance

7.
Patterns of Disruption

8.
Patterns of Disruption

9.
Patterns of Disruption

10.
Disruption Present: Education
Path: New Supply; Break the Bundle
Problem To Solve: Certification

11.
Regulation Wars

12.
Why Now? Many new users!

13.
Why Now? New Behavior

14.
Why Now? Falling costs of entry
http://www.bothsidesofthetable.com/2012/05/23/its-morning-in-venture-capital/

15.
The Accidental Platforms

16.
Platforms by design

17.
Many Targets
Pattern: Gatekeeper, Supply, Co-creation
http://marketingyoucanuse.com
• Legal
• Education
• Finance
• Energy
• Healthcare
• Transportation
…

18.
Takeaways
• Design with intent
• Organize internally
• Nurture ecosystems
• Create flow and data
http://fitdeck.com/connect/bid/93264/The-Sunrise-Start

19.
• Welcome to Platform World
• Network Effects
• Design Principles
• How Platforms Transform Traditional Industries
• How to Launch a Successful Platform
• Platform Monetization
• What Can Platform Users and Partners Do
• Platform Governance
• Platform Metrics
• How Platforms Change Competition and Strategy
• Platform Regulation
• The Future of Platform World
Platform Revolution: WW Norton Publishing, NY
Platformrevolution.com