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Brwmg Mts Slides

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Slides used to present the core Ideas in Made to Stick by Chip and Dan Heath.

Published in: Technology, Health & Medicine
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Brwmg Mts Slides

  1. 1. Journey
  2. 4. Kidney Heist Tale The Truth About Movie Popcorn
  3. 10. “ Where there’s smoke there’s FIRE”
  4. 12. <ul><li>S implicity </li></ul><ul><li>U nexpectedness </li></ul><ul><li>C oncreteness </li></ul><ul><li>C redibility </li></ul><ul><li>E motions </li></ul><ul><li>S tories </li></ul>
  5. 13. Group Summary of Made to Stick <ul><li>Small Groups </li></ul><ul><li>Random Paragraphs – Find the Core </li></ul><ul><li>Write in marker on A4 </li></ul>The Core Message(s) of each paragraph/section (18)
  6. 15. <ul><li>S implicity </li></ul><ul><li>U nexpectedness </li></ul><ul><li>C oncreteness </li></ul><ul><li>C redibility </li></ul><ul><li>E motions </li></ul><ul><li>S tories </li></ul>
  7. 16. S imple
  8. 18. 2 Steps
  9. 19. S implicity U nexpectedness C oncreteness C redibility E motions S tories
  10. 20. THE Low Fare Airline Southwest 1000’s employees must know it Informs decision making THE Low Fare Airline = Core Fun place to work = next circle Simple and reflect commander’s intent
  11. 21. <ul><li>“ A healthy 17-year-old heart pumped the gift of life through 34 year-old Bruce Murray, following a four-hour transplant that doctors said went without a hitch.” </li></ul><ul><li>Award Winning Journalist Lead. </li></ul>
  12. 22. 3 Words
  13. 23. S imple
  14. 24. Compact
  15. 25. <ul><li>&quot;Comprehensive community building like in Victorian Landcare, lends itself to a return on investment rationale that can be modeled on current best practice&quot; </li></ul>
  16. 26. “ A bird in the hand is worth 2 in the bush” Proverb
  17. 27. J FKFB INAT OAF LNA SAI RS
  18. 28. JFK FBI NATO AFL NASA IRS
  19. 32. Curse of Knowledge <ul><li>“ Maximising shareholder value” </li></ul><ul><li>CEO its ok </li></ul><ul><li>… Flight attendant its not </li></ul>
  20. 33. S imple
  21. 35. U nexpected
  22. 36. Depicts 106,000 aluminum cans, the number used in the US every thirty seconds.
  23. 37. C oncrete
  24. 38. C redible
  25. 39. E motional
  26. 40. S tories
  27. 41. HUMOUR

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