How can we help business improve their environmental performance from problem to pitch email version
1. NSC Insights Generation Service
‘from Problem to Pitch’
A summary of the nonon facilitated support of the GeoVation
Challenge: “How can we help business improve their
2. In this document
• What happened before the GeoVation Camp (pg 5)
• What happened at the Camp (pg 12)
• Feedback (pg 75)
5. What happened before the GeoVation camp
We ran a Problem PowWow ins Bristol
The goal of a Problem Pow Wow is to ‘unpack’ the challenge of how we help businesses to
improve their environmental performance.
By unpacking the challenge, we discover within it a range of valuable problems which, if met, will
then provide value for all parties. We spent time with people who have perspectives on the
barriers that hinder businesses from improving their environmental performance.
A summary of the output is shown overleaf.
In the images that follow, a sample of the 43 insights are shown. For the full set please visit:
12. What happened at the GeoVation camp
• 47 ideas were submitted to the GeoVation website
• These submissions were written descriptions of the idea
• The judging panel invited a shortlist to develop them further
• 10 teams then took part in the camp itself
14. What happened at the GeoVation camp
• We structured activities around the components of innovation
We believe that Innovation is a product of finding the best problem, responding with an
excellent solution and then executing it in order to scale it and make it viable from a business
perspective. Our summary equation for this is I = P x S x E.
As innovators had previously submitted ideas to the GeoVation Challenge website in written
form only, we felt it important to create activities that brought those ideas to life. At the
same time, we wanted to challenge participants to ensure they really had thought about
problems and were given an opportunity to build on their ideas. Where possible, we also
wanted them to prototype aspects of their thinking in order to demonstrate to the judges a
degree of robustness.
Further information about the Challenge can be found on the GeoVation Challenge website
here. Over the following pages, there are a selection of images which show in chronological
order how the Camp unfolded from the initial gathering on the Friday night, to the pitches on
54. Roland Harwood (Chair)
Deputy Director of C4D
..before beginning their project tours…
76. Overall, the whole process was an exciting, intense and amazing
experience where new contacts, friends and knowledge were
Everyone involved in the GeoVation Challenge were friendly and
helpful which aided in making the camp successful. At this point I
would like to give a big thank you to all those helpers who helped
us out with our ideas especially Kaushik Sudra who helped the
Britain’s Got Energy team with prototype and presentation design
along with good advice on the whole idea development. There are
quite a lot of other helpers who also assisted us and deserve a big
I would recommend to anyone to join in with this process, either
by entering your own idea or by becoming a helper for the
77. It was an amazing and intense weekend, with Ordnance Survey
staff throwing a brilliant development gig and support from a
huge number of people across the business world.
During the weekend we worked hard and had fun bringing our
idea to life through the formula that Innovation = Problem x
Solution x Execution.
At every step we were supported by designers, data analysts,
product developers, technology experts, business minds and
more. The goal? To turn our idea into reality
78. Thank you.
For more information on any of the information contained in this document, please
07971 660 583
For more information on the GeoVation Challenge in general and this camp in
particular, please go to: www.geovation.org.uk or contact: