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The Do’s and Don’ts of Irish Addressing

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Working with addresses is a problem for many Irish businesses. In this presentation I set out a number of tips that can help to minimise these problems.

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The Do’s and Don’ts of Irish Addressing

  1. 1. The Do’s and Don’ts of Irish Addressing Richard Cantwell [email_address] www.gamma.ie
  2. 4. # 1 DO: Be prepared for many variations on the same address, and don't argue with users * about the one they use * Users, Customers, Citizens..
  3. 5. It isn't uncommon for neighbours along a street to write their addresses differently: 56 Woodbrook Sq., Castleknock, Dublin 15 42 Woodbrook Sq., Diswellstown Rd Clonsilla, Dublin 15 34 Woodbrook Sq., Carpenterstown, Dublin 15
  4. 6. GeoDirectory www.geodirectory.ie
  5. 7. Porterstown? OSi – Dublin Streets
  6. 8. Porterstown? Microsoft Bing
  7. 9. Porterstown? OpenStreetMap
  8. 10. Porterstown? Google Maps
  9. 11. Porterstown? OSi Discovery Series
  10. 12. www.openstreetmap.org A Rural Example
  11. 13. Sample Townland Return www.geodirectory.ie
  12. 14. Sample Townland Return maps.google.ie
  13. 15. Sample Townland Return maps.google.ie
  14. 16. #2 DON’T: Force users * to use “standardised” An Post addresses * Users, Customers, Citizens..
  15. 17. Incompatible Aims? Need accurate verified location (GeoDirectory) But Also Need to preserve vanity elements
  16. 18. Note: Misspelling Entered address. Note: doesn’t include ‘Millfarm’ Confirm against ‘Real World’ Address – ‘ This is what we have matched you to’ Final Confirmed Address. Example Process
  17. 19. #3 DO: Know the level of ‘address match’ you need. Use this to optimise the capture process.
  18. 20. Know what you’re measuring Purpose and Fitness of Use
  19. 21. Scale Match Confidence Scale & Location
  20. 22. Know what you’re measuring Sample Return, with multiple Match Levels.
  21. 23. #4 DO: Consider unmatched parts of the address
  22. 24. 1894 – ‘It is a very sad thing that nowadays there is so little useless information’
  23. 25. http://sertit.u-strasbg.fr/SITE_RMS/2009/18_rms_irlande_2009/18_rms_irlande_2009.html Unmatched Address Elements can contain Important Information
  24. 26. #5 DO: Trade off address process "completeness" for speed and clarity
  25. 27. Fast, Simple, Accurate.. .. Choose Two.
  26. 28. Less than 10% of users will make a second attempt Source: AutoAddress usage metrics
  27. 29. #6 DON’T: Trap users in an iterative hell
  28. 30. Avoid Endless Loops dim x as integer do until x > 5 x = 1 x = x + 1 loop
  29. 31. #7 DO: Capture addresses ‘freeform’ and deal with structure afterwards
  30. 32. Impose Order on Freeform Data After time of capture.
  31. 33. #8 DON’T: Let your back-end IT systems determine how you store an address
  32. 34. What is the correct address anyway? http://flickr.com/photos/49889874@N05/5579424951
  33. 35. "We will use An Post standard Addresses because at least we can refer back to some standard"
  34. 36. “ We will use the address from the utilities bill since this proves the person lives there" http://flickr.com/photos/genista/4610201083
  35. 37. "We have a large database of our own real world addresses - we can just use that - they are deliverable and we could see those as a standard too"
  36. 38. "We don't need a real address – just something which fits the structure of our current system" http://www.dilbert.com
  37. 39. #9 DO: Recognise the value of locational information
  38. 40. “ It sort of makes you stop and think, doesn’t it?” http://bit.ly/pU7UWY Cleaned and Geocoded Address data has wide ranging value
  39. 41. Breaking down the Data Silos http://bit.ly/nQnUvK
  40. 42. #10 DO: Prepare for forthcoming changes
  41. 43. Postcodes? An Unknown Unknown ? ? ? ? ?
  42. 44. Small Areas Data Coming to a Map near you in 2012
  43. 45. New Kinds of Address Data & Platforms FourSquare data (via GeoRSS) on a map from http://www.dotspotting.org
  44. 46. Google Fusion Tables http://www.gamma.ie/CSO/Population2006-2011.html
  45. 47. Richard Cantwell [email_address] www.gamma.ie www.autoaddress.ie Thank You

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