Rethink Hawaii

787 views

Published on

Basics of social media and how it is used for marketing in communities.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
787
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Rethink Hawaii

    1. 1. Social Media and Participatory Marketing Jim Turner - One By One Media, LLC
    2. 2. WTF?
    3. 3. Spamming
    4. 4. “Thanks For Following, Now Click On My Junk” ~ Amber Naslund Radian 6
    5. 5. WHAT IS SOCIAL MEDIA?
    6. 6. WIKIPEDIA: SOCIAL MEDIA • Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.
    7. 7. Social Media Is A Cocktail Party
    8. 8. Social Media Business Tools
    9. 9. GENUINE BLOG
    10. 10. YOUR ONLINE PRESENCE OR WEBSITE
    11. 11. SOCIAL MEDIA IS YOUR LIVING ROOM
    12. 12. The Social Web
    13. 13. The Social Web • Twitter
    14. 14. The Social Web • Twitter • Facebook
    15. 15. The Social Web • Twitter • Facebook • Friend Feed
    16. 16. The Social Web • Twitter • Facebook • Friend Feed • MySpace
    17. 17. The Social Web • Twitter • Facebook • Friend Feed • MySpace • Flickr
    18. 18. The Social Web • Twitter • Facebook • Friend Feed • MySpace • Flickr • YouTube
    19. 19. The Social Web • Twitter • Facebook • Friend Feed • MySpace • Flickr • YouTube • LinkedIn
    20. 20. SCOBLE STARFISH
    21. 21. Drinking From The Social Media Firehose
    22. 22. SOCIAL MEDIA IS NOT A SILVER BULLET
    23. 23. FINDABILITY
    24. 24. 2009: THE YEAR OF LISTENING
    25. 25. 2009: THE YEAR OF LISTENING • New Marketing
    26. 26. 2009: THE YEAR OF LISTENING • New Marketing • Brand Monitoring
    27. 27. 2009: THE YEAR OF LISTENING • New Marketing • Brand Monitoring • Reputation Monitoring
    28. 28. 2009: THE YEAR OF LISTENING • New Marketing • Brand Monitoring • Reputation Monitoring • Conversation
    29. 29. 2009: THE YEAR OF LISTENING • New Marketing • Brand Monitoring • Reputation Monitoring • Conversation • Feedback
    30. 30. RETURN ON INVESTMENT
    31. 31. RETURN ON INVESTMENT • Search Engine Optimization
    32. 32. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data
    33. 33. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable
    34. 34. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service
    35. 35. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service • Building A Brand
    36. 36. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service • Building A Brand • Be Seen As An Expert
    37. 37. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service • Building A Brand • Be Seen As An Expert • Engage Conversation
    38. 38. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service • Building A Brand • Be Seen As An Expert • Engage Conversation • Build An Army of Evangelists
    39. 39. PARTICIPANTS
    40. 40. PARTICIPANTS FORD
    41. 41. PARTICIPANTS FORD ZAPPOS
    42. 42. PARTICIPANTS FORD ZAPPOS MARRIOTT
    43. 43. PARTICIPANTS FORD ZAPPOS MARRIOTT BEST BUY
    44. 44. PARTICIPANTS FORD ZAPPOS MARRIOTT BEST BUY HOME DEPOT
    45. 45. PARTICIPANTS FORD ZAPPOS MARRIOTT BEST BUY HOME DEPOT GRACO
    46. 46. PARTICIPANTS FORD ZAPPOS MARRIOTT BEST BUY HOME DEPOT GRACO UPS
    47. 47. Please Ask Me A Question
    48. 48. Photo Credits • Connect: http://theproject100.wordpress.com/ • Firehose: http://www.flickr.com/photos/webwalker/114991439/ • Tools: http://www.flickr.com/photos/geishaboy500/100043823/
    49. 49. Contact Information • Jim Turner, One By One Media, LLC - 5905 Sparrow Avenue, Firestone, Colorado 80504 • Phone: (303)594-6276 • Email: jturner@onebyonemedia.com • Skype: genuinejt • Twitter: @Genuine • Websites: onebyonemedia.com - bloggersforhire.com - genuineblog.com - socialmediasphere.tv

    ×