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Rethink Hawaii

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Basics of social media and how it is used for marketing in communities.

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Rethink Hawaii

  1. 1. Social Media and Participatory Marketing Jim Turner - One By One Media, LLC
  2. 2. WTF?
  3. 3. Spamming
  4. 4. “Thanks For Following, Now Click On My Junk” ~ Amber Naslund Radian 6
  5. 5. WHAT IS SOCIAL MEDIA?
  6. 6. WIKIPEDIA: SOCIAL MEDIA • Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.
  7. 7. Social Media Is A Cocktail Party
  8. 8. Social Media Business Tools
  9. 9. GENUINE BLOG
  10. 10. YOUR ONLINE PRESENCE OR WEBSITE
  11. 11. SOCIAL MEDIA IS YOUR LIVING ROOM
  12. 12. The Social Web
  13. 13. The Social Web • Twitter
  14. 14. The Social Web • Twitter • Facebook
  15. 15. The Social Web • Twitter • Facebook • Friend Feed
  16. 16. The Social Web • Twitter • Facebook • Friend Feed • MySpace
  17. 17. The Social Web • Twitter • Facebook • Friend Feed • MySpace • Flickr
  18. 18. The Social Web • Twitter • Facebook • Friend Feed • MySpace • Flickr • YouTube
  19. 19. The Social Web • Twitter • Facebook • Friend Feed • MySpace • Flickr • YouTube • LinkedIn
  20. 20. SCOBLE STARFISH
  21. 21. Drinking From The Social Media Firehose
  22. 22. SOCIAL MEDIA IS NOT A SILVER BULLET
  23. 23. FINDABILITY
  24. 24. 2009: THE YEAR OF LISTENING
  25. 25. 2009: THE YEAR OF LISTENING • New Marketing
  26. 26. 2009: THE YEAR OF LISTENING • New Marketing • Brand Monitoring
  27. 27. 2009: THE YEAR OF LISTENING • New Marketing • Brand Monitoring • Reputation Monitoring
  28. 28. 2009: THE YEAR OF LISTENING • New Marketing • Brand Monitoring • Reputation Monitoring • Conversation
  29. 29. 2009: THE YEAR OF LISTENING • New Marketing • Brand Monitoring • Reputation Monitoring • Conversation • Feedback
  30. 30. RETURN ON INVESTMENT
  31. 31. RETURN ON INVESTMENT • Search Engine Optimization
  32. 32. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data
  33. 33. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable
  34. 34. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service
  35. 35. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service • Building A Brand
  36. 36. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service • Building A Brand • Be Seen As An Expert
  37. 37. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service • Building A Brand • Be Seen As An Expert • Engage Conversation
  38. 38. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service • Building A Brand • Be Seen As An Expert • Engage Conversation • Build An Army of Evangelists
  39. 39. PARTICIPANTS
  40. 40. PARTICIPANTS FORD
  41. 41. PARTICIPANTS FORD ZAPPOS
  42. 42. PARTICIPANTS FORD ZAPPOS MARRIOTT
  43. 43. PARTICIPANTS FORD ZAPPOS MARRIOTT BEST BUY
  44. 44. PARTICIPANTS FORD ZAPPOS MARRIOTT BEST BUY HOME DEPOT
  45. 45. PARTICIPANTS FORD ZAPPOS MARRIOTT BEST BUY HOME DEPOT GRACO
  46. 46. PARTICIPANTS FORD ZAPPOS MARRIOTT BEST BUY HOME DEPOT GRACO UPS
  47. 47. Please Ask Me A Question
  48. 48. Photo Credits • Connect: http://theproject100.wordpress.com/ • Firehose: http://www.flickr.com/photos/webwalker/114991439/ • Tools: http://www.flickr.com/photos/geishaboy500/100043823/
  49. 49. Contact Information • Jim Turner, One By One Media, LLC - 5905 Sparrow Avenue, Firestone, Colorado 80504 • Phone: (303)594-6276 • Email: jturner@onebyonemedia.com • Skype: genuinejt • Twitter: @Genuine • Websites: onebyonemedia.com - bloggersforhire.com - genuineblog.com - socialmediasphere.tv

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