© 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved.
Presentation Title Goes Here
...
© 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved.
Who are we?
Manages 4,500 pro...
© 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved.
Crowdsourcing can optimize gl...
© 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved. 4
Expertise-based tasks
Repea...
© 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved.
Objectives
Test microsite for...
© 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved.
 Fast turnaround - 1 week
 ...
© 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved.
What did we learn?
 Clear al...
© 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved. 8
We are now looking at more ...
© 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved. 9
Framework for harnessing ‘C...
© 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved.
Presentation Title Goes Here
...
Upcoming SlideShare
Loading in …5
×

Applying Crowdsourcing to Business Services - Massolutions NYC 2013

1,363 views

Published on

Subroto Gupta, Vice President, Social Business and Product Innovation' presentation on 'Applying Crowdsourcing to Business Services' at Massolutions NYC 2013

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,363
On SlideShare
0
From Embeds
0
Number of Embeds
153
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Applying Crowdsourcing to Business Services - Massolutions NYC 2013

  1. 1. © 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved. Presentation Title Goes Here Applying Crowdsourcing to Business Services Subroto Gupta, Vice President, Social Business and Product Innovation NYC September 18, 2013
  2. 2. © 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved. Who are we? Manages 4,500 processes from simple invoice processing to complex statistical models GE spin-off to 60,000+ staff; Profitable mid-cap; partially owned by Bain Capital 2 “Factory-like” use of advanced metrics, data-driven processes, innovative HR & specialized IT Genpact provides Business Process & Technology Services to Global 1000 companies 24 Countries
  3. 3. © 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved. Crowdsourcing can optimize global supply chain of labor + Change how businesses operate 3 + + Decentralized (and shared) + Global + third party “industrialized operations” + crowd Re-engineered Processes New Workforce Management Practices Cloud based Process Applications
  4. 4. © 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved. 4 Expertise-based tasks Repeatable, lower volume but clearly scoped Micro-Tasks Repeatable, high volume, very narrow scope Specialized / Freelance Services Low Volume, flexible scope work; hourly pay Cost, Efficiency Cost, Revenue, Capability Gap Our objective is to create an alternate, on-demand delivery model of disruptive value Quality, Speed, Revenue 1 2 3 Impact on
  5. 5. © 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved. Objectives Test microsite for UI, UX and bugs Meet tight launch schedule 5 geographies 1 weekend 10+ scenarios 50+ use cases  On time  110 accepted defects; 24 major  >75% accuracy  Visibility & tracking  90% cheaper Case Study 1 – Crowd Testing 5 25 Testers
  6. 6. © 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved.  Fast turnaround - 1 week  Local market know-how & language  Beyond web (phone + emails)  100% accuracy on sample check  70% cheaper Case Study 2 – Secondary Research Objectives Identify & classify suppliers across categories in niche geographies Perform basic due diligence 15 suppliers x 10 categories x 10 countries 6 10 Workers 1,500 suppliers
  7. 7. © 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved. What did we learn?  Clear alignment to business objectives drives traction  Bottom up identifies the best opportunities  Task specific, best of breed partner approach works best  Technology capability gap exists especially in micro tasks  Realizable benefit < business case on paper  Data security, governance & quality of crowd are key client concerns 7
  8. 8. © 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved. 8 We are now looking at more areas 1 MICRO TASKS EXPERTISE BASED TASK SPECIALIST / FREELANCE ROLES  Secondary research  Learning content creation  L1 Product / customer support  Software testing  Niche expertise for specific projects 2 3  Backlog data management for HR Shared Services  Social media monitoring  In-store data collection - Using ‘Private’ Crowd i.e. Bench
  9. 9. © 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved. 9 Framework for harnessing ‘Collective Intelligence’ Knowledge aggregation Decision making Problem solving Idea generation Effective governance Employees Clients Suppliers Experts Crowd Voice Video IM Social Workflow BI Network Analytics WHYWHOHOW
  10. 10. © 2013 Copyright Genpact. All Rights Reserved.© 2013 Copyright Genpact. All Rights Reserved. Presentation Title Goes Here Thank You subroto.gupta[at]genpact.com @subrotogupta

×