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How to Use Content Curation as a Business Model


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The internet is awash with low-quality pages. What if you could cut through all that, giving your readers links to the resources they crave – and at the same time make a business out of it?

You can.

It’s called content curation.

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How to Use Content Curation as a Business Model

  1. 1. A free report byThe internet is awash with crap. What if you could cut through all that, givingyour readers links to the resources they crave - and at the same time make abusiness out of it?You can.Its called content curation.
  2. 2. Dont confuse it with autoblogging (stealing content by republishing itautomatically from a web feed and slapping it on a page with 27 ads). Neitheris it like a legitimate aggregation service like, which automaticallyreblogs posts with the permission of the publisher.So what is content curation?Sometimes called curation blogging, curation means posting collections ofvaluable and useful links, videos, podcasts, infographics, etc. on a specifictheme. Think of it as a link round-up with informed commentary from youadded to the mix.As good as Google is, its still time-consuming to wade through a lot of webpages to understand the key concepts of a topic - and many people just donthave the time or want to be bothered. Or both.They like the idea of a trustworthy resource site thats done all the donkeywork for them - nothing but the best links, without the junk and without theeffort.How to do it wellTake the business of internet marketing and social media, for example.As youre probably aware, there are few subjects more full of spam sites,crappily rehashed articles, self-proclaimed gurus, general scam artists andneer do-wells.Trying to find some serious, reliable information on the subject is tricky.Thats what makes the regularly-curated posts Kristi Hines publishes as FetchFriday such a success. Shes picked out the gems from the dross so her readersdont have to.Heres the business modelBecause curation blogs quickly become an in-depth resource on a nichesubject, theres the potential to make good money through advertising andaffiliate programs.Think about that for a moment.
  3. 3. Not only can focussing on content curation get you out of writing 100%original material every time, it can also create a revenue stream withoutneeding your own product or service.Nice.If youre one of those people whos always sharing links on social networks,youre already doing a form of content curation and youre probably thinkingtheres a pretty nifty business idea here. And there is.The trick is to know that you cant just Google a keyword, paste the top fivelinks into a post and then pop open the Chardonnay.The key word here is curationLike an art gallery curator, you need to take the trouble to find the very bestexamples for your audience - because a crappy resource in your post willreflect badly on you, not the blogger youre linking to.To provide a valuable resource, you need to work harder than the average websearcher does when you research your post. Most people just hop on Googleor Bing to do their research. You need to use more unusual sources to find themore unusual pages worth linking to.That means using Google News and Blog Search, Twitter, Blekko, You Tubeand the best blogs in your niche.Its great for search engine rankingsMake sure you tell your readers why youve included a particular link. Is itnew information, a controversial opinion or is it from a particularlyauthoritative source?By adding your own commentary youll change the post from an impersonallink fest - which can look a little like an attempt to game Google - to athoughtful, original piece of content that cites excellent sources.Thats just the kind of post Google loves.
  4. 4. More benefitsAside from making it easier to write good blog posts, it also keeps youupdated with your niche and builds contacts with other bloggers in your field.Mention them in a post and often even a big name will leave a comment,share it with their followers on Twitter, Facebook or Google+ or, if yourereally lucky, link directly to your curated piece from their blog.Works for meEven if youre not planning to develop an entire curated blog, its worthexperimenting with occasional curated posts on a regular blog.Ive been doing that recently here on my site Genius Startup with excellentresults. The posts are much quicker to write, are well-received by readers andare attracting good quality links.Rather than have several different browser tabs open for each of the differentsources used to compile the posts, Ive found it easier to use CurationSoft.Its a very simple app that allows you to find content quickly from severaldifferent sources - Google, Twitter, You Tube, and so on, all at once.Once youve found the content you want to include, you just drag and droplinks (with the post image, if there is one) directly into the edit screen inWordPress or whichever blogging platform youre using.I find that on its own is a huge time-saver.No tedious re-typing or copying and pasting very long URLs and to makelinks by hand. You just drag and drop and then edit as you need to. I usuallyshorten the title and always write my own description.That way youre adding much more value to your content as well as savingtime. This is a free ebook from Please feel free to share with a friend – what helps you might help them.