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The Missing Link: Connecting Customer Experience with Revenue Growth and Profitability

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A recent report by the Economist Intelligence Unit, The Value of Experience: How the C-suite values customer experience in the digital age, found that companies that prioritize investment in customer experience (CX) have better revenue growth (59% vs. 40%) and are more profitable (64% vs. 47%) than companies where CX is not a priority. Historically, investment in customer experience (CX) initiatives has been hard to measure, difficult to sustain and costly to implement. This new, ground-breaking Economist Research Report finds that investment in CX is directly and positively correlated with C-level engagement and business performance. View this slideshare presentation and get the latest insights.

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