We are witnessing the rise of a new generation of customers, the “Connected Customer”. No, it’s not just about age or other common demographics. The future is unfolding in new directions by a much larger group… those of any age who live a digital lifestyle. Whether someone is 50 years old or 15, mobile and social technologies have changed us. As customers, today we are more informed, more connected and more empowered in real-time. View Brian Solis' slideshare presentation, a digital analyst and futurist, identify the gaps and close the loop in digital transformation.
See visionary technologist, Brian Solis discuss: How Can Journey Mapping Improve Customer Experience? http://gsys.co/VJFzo