Given that smartphones are capable of voice communications as well as social media, chat, email and text messaging makes them the ideal mechanism for providing enhanced levels of assisted customer service.
A key differentiator for companies is not whether they have a mobile option available - it's how they leverage it to provide a better customer experience (CX).
View this slideshare presentation to learn:
The business value of delivering great mobile CX
Core capabilities your mobile apps and websites must have
A comprehensive mobile CX strategy that includes click to call, scheduled callback, mobile chat and proactive push notifications
Get more in the FORRESTER RESEARCH REPORT: Manage The Cross-Touchpoint Customer Journey http://gsys.co/VGQWi