Mobile marketing continues on the fast track to transform the customer experience (CX) throughout the customer journey. This journey is filled with roadblocks, detours, and caution signs. But the trip is worth it to connection with you customers, building loyalty relationships on their most personal device.
View this slideshare to learn more.
Another resource is the OVUM white paper: How Mobile Technology Improves Outbound Engagement and Customer Experience http://gsys.co/VJbVm