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A Solid Customer Experience Strategy Starts with Your IVR

In a recent Ovum survey, 75% of customers indicated that they have successfully resolved their issues on the phone, compared with just 11% on a website and 5% via social media. Customers may be drawn to digital channels to find information but the phone remains the prominent way to resolve complex and urgent queries. Despite the importance of the voice channel, when surveyed about their frustrations with customer service, IVR was pinpointed as the biggest issue by 43% of customers. In this slideshare presentation, Ovum will share best practices for creating great IVRs leveraging emerging technologies and we’ll showcase some well-designed IVRs and the impressive results these companies have achieved.

Learn more and get this white paper by Ovum: Best Practices for Deploying a Modern, Predictive IVR System