Optimise Events Presentation

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Optimise Events seminar, discussing the topics of cloud computing, social media and online marketing.
Speakers:
Ian Summerfield - Optim IP
Joe Baily - Generate UK
Mike Robinson - Generate UK
Guest Speaker:
Liz Jackson MBE - Great Guns Marketing

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  • Good morning Ladies and Gentleman and welcome to Generate UK’s digital marketing seminarIt great to see so many people here who have travelled a good distance to be hereFirstly health and safety – fire exits can be found directly back and toilets can be foundI hope you enjoyed the video which was playing as you all arrived – it just goes to show how online technologies are moving at such a fast place and is probably the reason why we have such a good turn out? Companies are always seeking new ways to improve their online presence and communications and I hope that from attending this morning you’ll feel take away a few ideas to implement into your own online strategies.Today we have a host of expertise who are to present – first I’m going look at ways to stay ahead of the competition which is critical in today’s market. Mike is then going to present on understanding the lingo. Have you even been in that embarrassing situation when a person is discussing online marketing and mentions something that you simply just nod your head and smile. Mike is going to demystify industry jargon.We’ll then have a short break for refreshments before resuming with John and Matt who will be discussing whether your website design is current? Often design visually is a very subjective issue however their are many areas to consider when thinking about web design including compliance, accessibility and page structure even before you introduce the graphics.After this we are very please to introduce Ian Summerfield from OPTim IP who will be presenting to you all about Cloud Computing? Cloud Computing has been around however has now recently hit the main stream.Lastly and eagerly awaited is our very own baby face assassin Ian Fergusson who will be presenting on Social Media and whether or not you are embrassing social media?
  • But firstly who are Generate UK and what do we do?
  • Generate UK are a young and dynamic online marketing and web development company. We have been in existence for 2 and ½ years and in that time we have build an impressive portfolio of clients in many different sectors, we’ve developed well over 100 websites and work with client on a ongoing basis to improve the business performance online.
  • As a company we’re very proud in the fact that we have built an excellent reputation both locally and nationally for delivering quality work and knowing our subject matter. Recently we appeared on the BBC, a programme called Click a technology programme talking about the benefits of business blogging. As a company we try and do things differently and try bring an element of fun to the work place and working ways to raise money for charity
  • Our new website and blog went live four months ago to rave reviews and we are constantly updating the sites which we hope serves as a great online tool for marketers and business owners to use
  • Welcome to the first of four sales training modules.Each module will help you grow your knowledge and skills to enable you to sell Hosted Desktop.At the end of each module there will be a short test.This first module will introduce you to software as a service and Hosted desktop.
  • What is Cloud Computing SaaS is Software as a Service is a way of delivering software over the internet without the need for software to be run locally on a computer.  The key characteristics of SaaS software, according to IDC, include:network-based access to, and management of, commercially available software activities that are managed from central locations rather than at each customer's site, enabling customers to access applications remotely via the Webapplication delivery that typically is closer to a one-to-many model (single instance, multi-tenant architecture) than to a one-to-one model, including architecture, pricing, partnering, and management characteristics centralized feature updating, which obviates the need for downloadable patches and upgrades. There are a number of other terms that relate to SaaS such as Cloud Computing, Utility Computing and On-Demand services.
  • How we have arrived here ASPIn the late 1990’s during the first wave of the internet there was a business’s model called Application Service Provision. This involved hosting and application or software program in a data centre and delivering it to individual users or companies over the internet. At the time their was a very limited amount of large internet connections and the cost was prohibitive for most companies to have enough Bandwidth and resilient connections to the internet. BroadbandDuring the early 2000’s low cost high bandwidth services such as ADSL become available. Companies were able to adopt internet services into their business with out the high costs that have previously been a barrier. During the decade these services became more widely available and more reliable. It is now common form companies to have SDSL connections with an ADSL back up. Companies have become reliant on internet based services such as email and booking systems. Turn of the internet connection in most companies and watch productivity grind to halt.  Web 2.0The way that we interact with the internet has changed dramatically in the past 5 years. Whether it is networking sites such as Bebo, My Space and Facebook or purchasing music through iTunes, we all use the internet every day and it has become just another tool in the way we work, live and play. SaaS is just a part of this bigger, better internet.  Major PlayersThe move to SaaS/Cloud Computing is inevitable. Companies such as IBM, Google, Microsoft are all investing heavily in this area and moving their business models towards this way of working. Where earlier version of SaaS did not reach mass adoption companies such as Salesforce.com, Netsuite and Nasstar have proven that it is the business model that will take technology into the future.
  • Historical precedentsA hundred years ago, companies stopped generating their own power with steam engines and dynamos and plugged into the newly built electric grid. The cheap power pumped out by electric utilities didn’t just change how businesses operate. It set off a chain reaction of economic and social transformations that brought the modern world into existence. Today, a similar revolution is under way. Hooked up to the Internet’s global computing grid, massive information-processing plants have begun pumping data and software code into our homes and businesses. This time, it’s computing that’s turning into a utility. - Nichols Carr - the Big Switch
  • Examples of SaaSMany of us use SaaS services every day with out even thinking about it. you have a Hotmail account you have SaaS. When Windows throws up an error the error reporting programme is SaaS. You may use a web based CRM system such as Salesforce.com that is SaaS. SaaS is used by 80% of Enterprise and its use is growing ever day.From IBM to Microsoft every body is moving towards this new way of computing.
  • Main benefits from cloud computingMoneyEase of adoptionFreedomFlexibility
  • What are the benefits for my businessHold onto cashRemove strangle hold of IT departmentKeep up to dateBig business solution small price
  • FadAll businesses moving this way 79% of sme moving to cloud with in 5 years, 50% with in 2 yearsAll services being delivered this way#
  • What to look at today
  • What can I have special off you today. £100 copy of ncc guidelines14 day free trial of hosted desktop10% off hosted desktop 
  • Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So understanding the task ahead.Often we ask clients are you happy with you website.....and the response is yeah it looks great!Are you happy with your online presence....and the response is yeah I rank really well.When you look at the site its average at best, no interaction or user engagement and baring the fact it tells the user what they do it doesn’t do much else....call to actions, building a database etc..
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • Don’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?
  • Optimise Events Presentation

    1. 1. Optimising business performance<br />
    2. 2. Agenda<br />An Introduction to Optimise Events<br />Introduction to Cloud Computing<br />Social Media Centric <br />Liz Jackson MBE of Great Guns Marketing<br />Working with Social Media<br />An Online Marketing Road Map<br />Q&A<br />
    3. 3. Just a little information....<br />
    4. 4.
    5. 5.
    6. 6.
    7. 7. WEBSITE PLATFORMS & DEVELOPMENT<br />Consultancy <br />Transfer Skills <br />WEBSITE DESIGN<br />WEB ANALYTICS<br />Consultancy <br />Transfer Skills <br />ONLINE STRATEGY<br />
    8. 8. Introduction to Cloud Computing<br />Ian Summerfield<br />
    9. 9. 9<br />What is Cloud Computing?<br />Delivering Software application(s) to a user over the internet from a centrally hosted source.<br />The computer processors are no longer under your desk but in the internet cloud.<br />First suggested 44 years ago.<br />
    10. 10. 10<br />How we arrived here <br /> <br />ASP – Application Service Provider <br />Late 1990’s first examples of internet based computing<br />Broadband<br />During the early 2000’s the cost of business internet connections fell dramatically with the introduction of broadband. <br />Web 2.0<br />The way that we interact with the internet has changed dramatically in the past 5 years. Whether it is networking sites such as LinkedIn, Twitter and Facebook or purchasing music through iTunes. Cloud Computing is just a part of this bigger, better internet. <br /> <br />
    11. 11. 11<br />Local Power Generation<br />Centralised Power Generation<br />Local Processing <br />Centralised Processing<br />
    12. 12. 12<br />
    13. 13. 13<br />What are the main benefits of cloud computing?<br />No CAPEX -Pay as you go<br />Easy adoption – can be purchased by non technical staff <br />Freedom – web based, access from anywhere <br />Value – typically 25-50% cheaper than traditional IT<br />Simplicity – no complex servers or IT infrastructure<br />Scalability – add or remove users as your business changes<br />
    14. 14. 14<br />What can cloud computing bring to my business?<br />Hold onto cash<br />Adopt new services with little risk<br />Fixed budget<br />Lower costs<br />No complex set up <br />Remove reliance on IT staff/contractors<br />Keep up to date with latest services<br />
    15. 15. 15<br />Is it a fad?<br />There is a lot of hype around Cloud Computing<br />Cloud computing is happening, it’s “when” not “if”………..<br />New trends will come but cloud computing is staying<br />It will be harder to avoid cloud computing than to adopt it<br />Half of UK SMEs to be in the cloud by 2011 <br />Plans to implement Cloud Computing up by 2/3 in last 15 months <br />Microsoft are focusing whole business<br /> on Cloud Computing<br />
    16. 16. 16<br />What should I look at now?<br />Hosted CRM – Salesforce.com, Microsoft Dynamics<br />Hosted Accounts Systems – Sage Online 50<br />Social Media – LinkedIn <br />Hosted Desktop – Optim IP Limited <br />
    17. 17. 17<br />Optim IP offer<br /><ul><li> Free copy of National Computer Centre – Cloud Computing Guidelines (£100)
    18. 18. Free Hosted Desktop trial – 14 days
    19. 19. 10% off Hosted Desktop service. </li></li></ul><li>
    20. 20. The aims<br />What is social media<br />Why you should care about it<br />What you can do about it<br />
    21. 21. The Unofficial Version <br />Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is a surprise it is not better.<br />Quote attributed to AvinashKaushik, Analytics Evangelist Google<br />
    22. 22. The official line...<br />An umbrella term that describes technology based social interaction. <br />More importantly, online conversations.... Potentially about your brand or business.<br />
    23. 23. Why Should You Care?<br />China<br />India<br />United States<br />Facebook<br />80% of companies are using LinkedIn as a primary tool to find employees<br />1 out of 6 marriages last year were between people who met through Social Media<br />YouTube is the Second Largest Search Engine<br />
    24. 24. Why Else?<br />Two thirds of global Internet users visit social networks<br />Visiting those sites is now the 4th most popular online activity<br />Social media use is growing 3x as fast as Internet rate<br />The voice of the person on the street is now being heard<br />500 billion is the number of minutes spent on Facebook per month<br />... It’s here to stay!<br />Question: How many hours of video are uploaded to YouTube! in a day??<br />Source: Nielsen, Global Faces & Networked Places<br />
    25. 25. Answer..<br />18,720<br />
    26. 26. Demographic Shock<br />Linkedin has the most 55-64 year olds as well as having the most B2B brands present<br />Facebook and Twitter’s Demographic is surprising similar<br />There has recently been a big shift in the amount of 45-54 users on both Facebook and Twitter<br />Bebo is the most youthful social media platform<br />
    27. 27. Understanding Value<br /><ul><li> Measure the value of your time spent on Social Media
    28. 28. Set out clear achievable objectives
    29. 29. Analyse growth and traffic
    30. 30. Use questionnaires and surveys to find the effectiveness of your campaign</li></ul>Time Management<br />Facebook<br /><ul><li>Social Media can fit around your business life
    31. 31. Use Social Media Tools to help you save time
    32. 32. Post one bit of content onto a multitude of platforms</li></ul>MySpace<br />LinkedIn<br />Blog<br />Twitter<br />
    33. 33. How To Use Social Media?<br />Online PR<br /><ul><li>Social media can be faster and more affective than traditional PR
    34. 34. Crisis PR can be dealt with before the situation snowballs. Note of caution, it does not always work, ask BP.
    35. 35. Events can be marketed right up to the day as well as the event being broadcasted via Social media
    36. 36. Promotions can run for certain periods during the day with vouchers being handed out specifically to Social Media Users
    37. 37. Update News
    38. 38. Events
    39. 39. Promotions</li></li></ul><li>Customer Service<br />Live interaction with your customers<br />Instant help with issues<br />Dissolving problems<br />Finding unsatisfied customers<br />An open forum for discussion<br />
    40. 40. Brand Reputation<br /><ul><li>The look and feel of your account
    41. 41. Your band personality
    42. 42. Integration with traditional branding</li></li></ul><li>Networking<br /><ul><li>Local businesses
    43. 43. Industry Leaders
    44. 44. Suppliers
    45. 45. Customers
    46. 46. B2B
    47. 47. Managers/Directors</li></li></ul><li>Social Media & SEO<br /><ul><li>The relationship continues to grow between Social Media and Google
    48. 48. Social Media has fantastic PR (page rank) for Link Building
    49. 49. Encourages people to spread links to your website
    50. 50. Google is embracing Social Media as a form of search
    51. 51. There are already sites specialising in Twitter searches </li></li></ul><li><ul><li>Twitter Search Engines are rapidly growing
    52. 52. News is hitting Social Media Platforms before sites such as the BBC
    53. 53. Use hash tags and @’s to get recognised on Twitter Search Engines</li></li></ul><li>The Snowball Effect<br /><ul><li>Don’t be afraid to start small
    54. 54. Test the waters before you invest
    55. 55. Be patient
    56. 56. Growth takes time</li></li></ul><li>Next steps<br /><ul><li>Define your company’s strategy
    57. 57. Less campaign focused, more conversation focused
    58. 58. Define a target audience
    59. 59. How can you turn a print concept interactive?
    60. 60. Be creative and innovative </li></li></ul><li>Don’t Forget<br />Listen to what is happening<br /><ul><li>Is everyone using Google Alerts?
    61. 61. If you have multiple social accounts, use Tweekdeck of Hootsuite
    62. 62. Subscribe to RSS feeds
    63. 63. Monitor you brand</li></li></ul><li>Take part<br />Don’t be selfish, be part of it.<br /><ul><li>Choose the right platform for your business
    64. 64. Be part of the community
    65. 65. Have a social media regime</li></li></ul><li>Measure<br /><ul><li>Go back to your social media marketing plan if necessary
    66. 66. Do you have the right audience?
    67. 67. Are you being influential?
    68. 68. Are you seeing action?</li></li></ul><li>Proud to present Liz Jackson MBE<br />
    69. 69. Working with Social Media<br />Ian Summerfield<br />
    70. 70. 40<br />Where do you start?<br /><ul><li> We knew we needed a web site............</li></ul>But how do you bring traffic to your site?<br /><ul><li> We knew we needed to get our services out to potential customers..........</li></ul>But how do you make sure you are seen?<br /><ul><li> We were aware of the social media sites..............</li></ul>But how do you make these work for you?<br />
    71. 71. 41<br />Our early adoption<br /> <br /><ul><li>Trial and error in the early days
    72. 72. Reliant on advice from our marketing/website agency
    73. 73. Unaware of the results we needed to see to measure their success
    74. 74. We found a company who could achieve our aims and increase our goals</li></ul> <br />
    75. 75. 42<br />What did we learn along the way?<br /><ul><li> Use Dedicated resources
    76. 76. Be Realistic
    77. 77. Communicate early and often
    78. 78. Get involved
    79. 79. Set a strategy
    80. 80. Measure the results</li></li></ul><li>43<br />Some of the resources we currently use<br />
    81. 81. 44<br />So what is Optim IP currently doing and who helps us to achieve this?<br /><ul><li> Web site Optimisation
    82. 82. Regular Blogs
    83. 83. LinkedIn – contacts and discussions
    84. 84. YouTube – informative videos
    85. 85. Twitter – daily feeds
    86. 86. Case Studies – about real customers
    87. 87. Adverts and Editorials
    88. 88. Analytics
    89. 89. Traditional Networking
    90. 90. Telemarketing
    91. 91. Advisory roles
    92. 92. Seminars</li></li></ul><li>45<br /><ul><li>YouTube videos
    93. 93. Webinars
    94. 94. Pod Casts
    95. 95. Marketing campaigns
    96. 96. Media Channels – Slideshare, Docstore
    97. 97. Monthly news letters
    98. 98. Key word search
    99. 99. Link Building</li></ul>Our future plans<br />
    100. 100. An Online Marketing Road Map <br />
    101. 101. Where do you start?<br />Key questions<br />Is your website effective?<br />Do you have a footprint? <br />Do you know your competitor?<br />How to find your prospects?<br />Are the platforms you use effective?<br />What are your goals & objectives?<br />
    102. 102. Understanding the task ahead<br />Be honest with yourself and others.....<br />
    103. 103. Where do you start?<br />Is your website effective?<br />On page SEO <br />Content<br />Interactive<br />Design <br />Q. Does it deliver what its suppose to deliver?<br />
    104. 104. Where do you start?<br />2. Do you have a footprint? <br />Links<br />Website <br />Blog <br />Social<br />Online PR<br />
    105. 105. Use effective tools<br />
    106. 106. Where do you start?<br />3. Do you know your competitor?<br />
    107. 107. Where do you start?<br />Do you how to find your prospects?<br />MyCompany.com<br />Prospects <br />
    108. 108. Where do you start?<br />5. Are the platforms you use effective?<br />
    109. 109. Where do you start?<br />6. What are your goals & objectives?<br />
    110. 110. Are you reaching your goals?<br />Traffic & goals<br />How much traffic are you receiving<br />Where is your traffic coming from<br />Do you have set goals in place <br />
    111. 111. Building an online road map<br />Explore<br />Network<br />Content <br />Strategy<br />Research<br />On-page SEO<br />
    112. 112. WEBSITE PLATFORMS & DEVELOPMENT<br />Consultancy <br />Transfer Skills <br />WEBSITE DESIGN<br />WEB ANALYTICS<br />Consultancy <br />Transfer Skills <br />ONLINE STRATEGY<br />
    113. 113. If you’re not achieving...<br />Ask yourself a number of straight questions...<br />Are you goals realistic<br />Do I have the correct platforms in place?<br />Do I invest enough time?<br />Do I invest enough money?<br />Do I have enough resource?<br />Is your strategy effective?<br />
    114. 114. Finally...don’t take the easy option..<br />Don’t be fooled<br />Don’t be tempted<br />Online marketing is a long term and continuous commitment<br />Cheap is not always best<br />

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