I presented this session at 4As Transformation 2014. It focuses on the 5 key truths in social media marketing today and includes best practices that advertising agency professionals can integrate into their work immediately, as well as provides a look to areas to watch in the future.
Relevant links from the presentation:
BA Mums video - http://www.youtube.com/watch?v=WPcfJuk1t8s
Lexus Instagram video - http://www.youtube.com/watch?v=DgmQV7hGQXM
WOMMA Influencer Handbook - http://www.womma.org/resources/online-resources