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CLIC blogging presentation Gemma Southgate


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CLIC blogging presentation Gemma Southgate

  1. 1. Gemma SouthgateSenior Library Assistant,Arts and Social Studies Library@Gemma_DSBlogging:Creating good content
  2. 2. Choosing a platform
  3. 3. Your job is to come up with a list of content you’re comfortable creating. For example:•Standard posts: New opening times or changes to procedures•Short-advice posts: Give one concrete piece of advise using a minimum of words.•Comprehensive tutorials on how to do one specific task. Like a post on how to use myPrint•Lists of valuable tools, software, articles, links, and so on.•A series of posts focusing on one broad topic. Each episode should explain one aspect ofthe issue.•Videos. e.g. Celebrating Swansea Authors•Podcasts.•Shout-out posts – where you mention the work of other people in the niche.•Discussion posts – where you ask a question and then take close notice of the discussiontaking place in the comments.
  4. 4. Choosing a Topic – take a little extra time defining your topic and the post will flowbetter and you’ll develop something that matters to readers. If you’re not interestedin that topic why not let someone else blog about it.Crafting Your Post’s Title – perhaps the most crucial part of actually gettingreaders to start reading your post when they see it in an RSS reader or search engineresults page.The Opening Line – first impressions matter. Once you’ve got someone past yourpost’s title your opening line draws them deeper into your post.Making your posts matter -a post needs to have a point. If it’s just an intriguingtitle and opening you’ll get people to read – but they wont come back.Call to Action – driving readers to do something cements a post in their mind andhelps them to apply it and helps you to make a deeper connection with them.
  5. 5. Adding Depth – before publishing your post – ask yourself how you could add depth toit and make it even more useful and memorable to readers? Could you add more links toother resources?Quality Control– small mistakes can be barriers to engagement for some readers.Spending time fixing errors and making a post ‘look’ good can take it to the next level.Timing of Publishing Your Post – timing can be everything – strategic timing of postscan ensure the right people see it at the right time.Post Promotion – having hit publish – don’t just leave it to chance that your post will beread by people. Giving it a few strategic ‘nudges’ can increase the exposure it getsexponentially.Conversation – often the real action happens once your post is published and beinginteracted with by readers and other bloggers. Taking time to dialogue can be veryfruitful.
  6. 6. Pulse - Swansea University Science and Engineering Library blog
  7. 7. Cardiff School of Art and Design blog -
  8. 8. Cardiff University Library News
  9. 9. Cardiff University Library News
  10. 10. “Average blog readers stay 96 seconds perblog”
  11. 11. Bringing tweeters, bloggers, webheads &other awesome internet types togetherfrom all across Cardiff. Our events are freeand open to