Gemma GuscottFREELANCE CONSULTANTPR.SOCIAL MEDIA.EVENTS If you want to know what you get when you work with me, read on...
Take advantage of 12 Years’ experiencePRWith 12 years experience within the public relations industry Ihave held several executive positions creating, managing andimplementing full service PR campaigns and bespoke projects.•I’ve worked with two of the largest agencies in the Midlands, two boutiqueagencies in Worcestershire, and created the first UK in house press officefor a premium white goods provider•Working with more than 40 companies, covering: – Consumer, B2B, Main high street retail market, Leisure Industry, Hospitality, Charities, Automotive Sectors, Event Management
A Brain Bursting with IdeasPRI’ve worked with a variety of clients with all sorts goingon:•Charity link ups, celebrity endorsements, announcements, milestones,product launches, awareness raising, brand building, getting peoplethrough the door. To name a few things. As well as...•Creating, managing and implementing stand out campaigns and stunts•Writing copy for press releases, features, blogs, newsletters, website,brochures and leaflets•Organising photo calls, competitions, photo shoots, media tours andevents•Working with new and established brands and people•Targeting national trade and consumer journalists, as well as regionalpapers, magazines and radio stations – covering digital and traditionalmedia•As well as the day to day stuff you’d expect – Managing budgets, collating reports, monitoring coverage etc.
Make an Impact, Be RememberedEventsAn event can be talked about for months after it’s finished. Imake sure it’s for all the right reasons and do all the hard workfor you!•Product launches – I’ve organised various events to launch products to media and customers•Award ceremonies / dinners – From large corporate functions to intimate dinners•Weddings – As well as my own wedding, I have organised several nuptials in the Midlands – From venue hunting and general guidance, through to full coordination and on the day management•Parties – hen parties, birthday bashes, baby showers to name a few!•Coffee Mornings – Whilst on maternity leave I organised coffee mornings, charity events, cocktail evenings and workshops for local Mums
I LOVE TWITTER!Social MediaDigital PR has reignited my enthusiasm for communication.Before it was all about getting the message out to mass markets,now it’s about targeted, quality communication directly betweenyou and your customers – how great is that?•I have in depth knowledge of multiple social media platforms and thebenefit of a professional and controlled presence for businesses•I’ve introduced various social media tools to clients and colleagues overthe years•Trained, created and managed accounts for clients•Utilised Twitter, Facebook, Instagram, Pinterest, Google +, Blogspot,Wordpress - to name a few! - to launch products, announce news, buildawareness for businesses, products and services, as well as creatingrelationships within the specified sectors @GemmaGuscott
Am I right for you? Passionate, Professional, Individual ApproachPassionate about getting it right. I will come up with anindividual plan to suit you and your business.•Be open with me so I can do the best for you!•No hidden costs – select from a shopping list of tools to suit your budget!•I won’t bamboozle you with industry guff – I want to work with you andhelp your business, not blind you with undeliverable promises•I’ll spend your time and money where it matters – not on endless reportsand paper trails you never get around to reading. (unless you want me to!)•I’ll work with your team to learn about your business and how you work•I’ll do the work for you or I’ll teach you how to do it yourself My mission is to improve your business
Here’s an example of the work I’ve done withsome of my clients...
Shop till you DropAccount managed PropInvest shopping centres, MartineauPlace in Birmingham City Centre and Mander Centre inWolverhampton•Fashion & Product-led PR – Close relationship with fashion & beauty journalists across Birmingham Mail, Post, Sunday Mercury, Express and Star and lifestyle magazines – Photo ops / fashion shoots in line with current trend topics•Midlands focussed•Footfall Driving Initiatives – Stunt campaigns, events and offers•Charity / community stories•Retailer relationships
Harrison clarkAn on going PR campaign to promote the services of the leading lawfirm across the Three Counties•Building awareness of the firm’s corporate and private expertise andcharitable trust•Targeting regional press and trade media with interviews, case studies andfeature articles, as well as news stories and comment pieces•Birmingham, Herefordshire & Worcestershire, and Gloucestershire•Developing advertising schedules•Training on media and press release writing•Events, charity link ups, reaction pieces and leading comments
Lights, Camera, Action!Part of the team to launch the opening of Westfield Derby•One-off project on the back of previous work with Bullring•Tess Daly opened, Strictly Come Dancing stars performed•Managed camera crews and radio interviews throughout the day
Style in the CityCampaign to promote Birmingham’s annual fashion eventacross the country to increase ticket sales, footfall andinterest in the city•Big focus on getting Midlands media behind event•Awareness spread across UK media – Fashion titles, women’s lifestyle and home magazines etc•Media tours to get press interested•Photo opportunities / stunts•Links with local fashion schools•Goody bags•Competitions
With a Little Help from my friendsActivity to support Beiersdorf UK (NIVEA) sponsorship ofCancer Research UK’s Race for Life•National campaign with heavy focus on Birmingham media•Launched the first male cheerleaders as photo op / stunt – NIVEA branded, choreographed routine and even a song!•Worked with celebrity endorsers – Nell McAndrew, Terry Dwyer, SallyGunnell and Paula Radcliffe•Organised everything from local radio interviews, competitions, goodybags, to advertorials and photo calls and national surveys•Created campaign theme ‘With a Little Help from my Friends’ to promoteNIVEA’s caring brand•Formulated ‘alternative training stunts’ across country to generatetalkability and create photo ops – Belly dancing, rugby training, rock climbing etc
Birmingham BitesThree month campaign to promote Birmingham ’s culinaryoffer in conjunction with Marketing Birmingham•Raise awareness of array of restaurants / food heroes•Start to change people’s view of Birmingham•Targeting high end national media•Kick start relationships for MB to build•Media tour across foodie titles•Researched local food heroes and provided case studies•Organised photo shoot to support activity