CV of experience across public relations, social media and event management spanning 12 years.

1. Gemma Guscott
FREELANCE CONSULTANT
PR.SOCIAL MEDIA.EVENTS
If you want to know what you get when you work with
me, read on...

2. Take advantage of 12 Years’
experience
PR
With 12 years experience within the public relations industry I
have held several executive positions creating, managing and
implementing full service PR campaigns and bespoke projects.
•I’ve worked with two of the largest agencies in the Midlands, two boutique
agencies in Worcestershire, and created the first UK in house press office
for a premium white goods provider
•Working with more than 40 companies, covering:
– Consumer, B2B, Main high street retail market, Leisure Industry, Hospitality,
Charities, Automotive Sectors, Event Management

3. A Brain Bursting with Ideas
PR
I’ve worked with a variety of clients with all sorts going
on:
•Charity link ups, celebrity endorsements, announcements, milestones,
product launches, awareness raising, brand building, getting people
through the door. To name a few things. As well as...
•Creating, managing and implementing stand out campaigns and stunts
•Writing copy for press releases, features, blogs, newsletters, website,
brochures and leaflets
•Organising photo calls, competitions, photo shoots, media tours and
events
•Working with new and established brands and people
•Targeting national trade and consumer journalists, as well as regional
papers, magazines and radio stations – covering digital and traditional
media
•As well as the day to day stuff you’d expect
– Managing budgets, collating reports, monitoring coverage etc.

4. Make an Impact, Be Remembered
Events
An event can be talked about for months after it’s finished. I
make sure it’s for all the right reasons and do all the hard work
for you!
•Product launches
– I’ve organised various events to launch products to media and customers
•Award ceremonies / dinners
– From large corporate functions to intimate dinners
•Weddings
– As well as my own wedding, I have organised several nuptials in the Midlands
– From venue hunting and general guidance, through to full coordination and on the day
management
•Parties
– hen parties, birthday bashes, baby showers to name a few!
•Coffee Mornings
– Whilst on maternity leave I organised coffee mornings, charity events, cocktail
evenings and workshops for local Mums

5. I LOVE TWITTER!
Social Media
Digital PR has reignited my enthusiasm for communication.
Before it was all about getting the message out to mass markets,
now it’s about targeted, quality communication directly between
you and your customers – how great is that?
•I have in depth knowledge of multiple social media platforms and the
benefit of a professional and controlled presence for businesses
•I’ve introduced various social media tools to clients and colleagues over
the years
•Trained, created and managed accounts for clients
•Utilised Twitter, Facebook, Instagram, Pinterest, Google +, Blogspot,
Wordpress - to name a few! - to launch products, announce news, build
awareness for businesses, products and services, as well as creating
relationships within the specified sectors
@GemmaGuscott

6. Am I right for you?
Passionate, Professional, Individual
Approach
Passionate about getting it right. I will come up with an
individual plan to suit you and your business.
•Be open with me so I can do the best for you!
•No hidden costs – select from a shopping list of tools to suit your budget!
•I won’t bamboozle you with industry guff – I want to work with you and
help your business, not blind you with undeliverable promises
•I’ll spend your time and money where it matters – not on endless reports
and paper trails you never get around to reading. (unless you want me to!)
•I’ll work with your team to learn about your business and how you work
•I’ll do the work for you or I’ll teach you how to do it yourself
My mission is to improve your business

7. Here’s an example of the work I’ve done with
some of my clients...

9. Shop till you Drop
Account managed PropInvest shopping centres, Martineau
Place in Birmingham City Centre and Mander Centre in
Wolverhampton
•Fashion & Product-led PR
– Close relationship with fashion & beauty journalists across Birmingham
Mail, Post, Sunday Mercury, Express and Star and lifestyle magazines
– Photo ops / fashion shoots in line with current trend topics
•Midlands focussed
•Footfall Driving Initiatives
– Stunt campaigns, events and offers
•Charity / community stories
•Retailer relationships

10. Coverage

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14. Coverage

16. Harrison clark
An on going PR campaign to promote the services of the leading law
firm across the Three Counties
•Building awareness of the firm’s corporate and private expertise and
charitable trust
•Targeting regional press and trade media with interviews, case studies and
feature articles, as well as news stories and comment pieces
•Birmingham, Herefordshire & Worcestershire, and Gloucestershire
•Developing advertising schedules
•Training on media and press release writing
•Events, charity link ups, reaction pieces and leading comments

17. Coverage

19. Lights, Camera, Action!
Part of the team to launch the opening of Westfield Derby
•One-off project on the back of previous work with Bullring
•Tess Daly opened, Strictly Come Dancing stars performed
•Managed camera crews and radio interviews throughout the day

21. Style in the City
Campaign to promote Birmingham’s annual fashion event
across the country to increase ticket sales, footfall and
interest in the city
•Big focus on getting Midlands media behind event
•Awareness spread across UK media
– Fashion titles, women’s lifestyle and home magazines etc
•Media tours to get press interested
•Photo opportunities / stunts
•Links with local fashion schools
•Goody bags
•Competitions

22. Coverage

24. With a Little Help from
my friends
Activity to support Beiersdorf UK (NIVEA) sponsorship of
Cancer Research UK’s Race for Life
•National campaign with heavy focus on Birmingham media
•Launched the first male cheerleaders as photo op / stunt
– NIVEA branded, choreographed routine and even a song!
•Worked with celebrity endorsers – Nell McAndrew, Terry Dwyer, Sally
Gunnell and Paula Radcliffe
•Organised everything from local radio interviews, competitions, goody
bags, to advertorials and photo calls and national surveys
•Created campaign theme ‘With a Little Help from my Friends’ to promote
NIVEA’s caring brand
•Formulated ‘alternative training stunts’ across country to generate
talkability and create photo ops
– Belly dancing, rugby training, rock climbing etc

25. Coverage

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29. Birmingham Bites
Three month campaign to promote Birmingham ’s culinary
offer in conjunction with Marketing Birmingham
•Raise awareness of array of restaurants / food heroes
•Start to change people’s view of Birmingham
•Targeting high end national media
•Kick start relationships for MB to build
•Media tour across foodie titles
•Researched local food heroes and provided case studies
•Organised photo shoot to support activity

30. Coverage

32. THANK YOU!
For taking the time to read this.