Geographic perspective of Switzerland
Global ranking SwitzerlandFrom the total global workforce, more than 659 millionpeople indicated they prefer Switzerland f...
Divers competition for SwitzerlandOn average, the global workforce prefers 7 countries to work in. Potentials prefer 9 cou...
Potential for SwitzerlandIn volume, the largest potential workforce for Switzerland has Asia as home region. More than ath...
Although a population of only 7.7 million people, Switzerland is one the world’s mostcompetitive economiesEducation, resea...
The Global Talent Barometer• Global online research• Partner: The Network• 2011, 3th version• Research already conducted i...
Characteristics potentials for Switzerland                                         Source: Global Talent Mobility Survey 2...
Mobility drivers for Swiss potentialsCountry Value Drivers (CVD)Career drivenFor people that prefer Switzerlandwhen workin...
Relocation information for potentialsTaxes are importantWe asked potentials what information is important to know from the...
Top-10 cities of interest1.    London2.    New York3.    Paris4.    Singapore5.    Sydney6.    Dublin7.    Zürich*8.    Be...
Top sectors in Switzerland:Banking, pharmaceuticals and manufacturingServices sector   Switzerland’s strongest sector is s...
Top-10 employers of interestSwitzerland is positioning itself as destinationcountry for an international career in pharmac...
Working abroadPreference for contractMore than three-quarters of the potentialsfor Switzerland prefer a permanentcontract....
The global workforce and Switzerland✚ Switzerland is very popular for the global workforce, ranked 6th in 2010 and 2011.  ...
Make and have your own detailled globalrecruitment analysesWanting to know more about Global Talent Barometer and GlobalRe...
Countries we all know about:•   Algeria          •   Hungary       •   Romania•   Australia        •   India         •   R...
Cities we all know about:•   Abu Dhabi      •   Cologne        •   Kuala Lumpur   •   Nice                     •   Sofia• ...
Companies we all know about:•   GE                       •   Deloitte         •   Lufthansa      •   Telefónica•   ABB    ...
Global attractiveness of Switzerland
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Global attractiveness of Switzerland

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Switzerland is 3th most popular European country to work in
Holding on to its 6th position as destination country for the global workforce, Switzerland proved to be very popular in 2009 and again in 2011. While Scandinavia is also considered by potentials, Switzerland stays ahead based on its strong reputation. Famous for its financial industry, there appears to be a shift towards ICT and knowledge based, high technology production. These are some results from recruitment intelligence research firm Intelligence Group, based on the Global Talent Mobility Survey and published in the report ‘Switzerland, Europe’s little giant’.

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Global attractiveness of Switzerland

  1. 1. Geographic perspective of Switzerland
  2. 2. Global ranking SwitzerlandFrom the total global workforce, more than 659 millionpeople indicated they prefer Switzerland for workingabroad. Global Ranking: 6th Third most popular European country (UK ranked2nd, Germany ranked 5th)Switzerland is most popular in:• France 1st position• Germany 1st position• Austria 2nd position• Croatia 2nd position• Luxemburg 2nd position Source: Global Talent Mobility Survey 2011
  3. 3. Divers competition for SwitzerlandOn average, the global workforce prefers 7 countries to work in. Potentials prefer 9 countries next toSwitzerland. This explains the high and divers competition.Geographical areaLuxemburg, Poland and Austriapresent the main regional competitionfor Switzerland.LaborBased on the volume of the potentiallabor for Switzerland, the UK, theUSA, and Canada (top 3 mostpreferred countries) score high.EconomyScandinavian countries are likely tobe considered next to Switzerlanddue to high standards of living andwell developed economies basedon high-tech manufacturing andservices industries. Source: Global Talent Mobility Survey 2011
  4. 4. Potential for SwitzerlandIn volume, the largest potential workforce for Switzerland has Asia as home region. More than athird lives in China (36%), followed by India (25%). While the Asian economy keeps on growing, theWest remains appealing to them.More than average, peoplefrom Germany and Franceindicate they want to work inSwitzerland. An explanationfor this can be found in thegeographical area and languagesspoken (German, French, Italian,Romansh).The workforce from emergingcountries such as Brazil andSouth Africa is less than averageinterested in Switzerland. Source: Global Talent Mobility Survey 2011
  5. 5. Although a population of only 7.7 million people, Switzerland is one the world’s mostcompetitive economiesEducation, research, and technology are the main drivers of the knowledge economyHigh import and export, welfare depends on foreign tradeSkilled labor force and low unemploymentHighly developed services sector, led by financial organizations, and a manufacturingindustry specialized in high-tech, knowledge based productionCharacterized by political stability, very high quality of life, transparent legal system,efficient capital markets, and low corporate taxes Source: World fact book CIA, 2012
  6. 6. The Global Talent Barometer• Global online research• Partner: The Network• 2011, 3th version• Research already conducted in 2006 - 2009, parts comparable• Global labor mobility• In 66 countries• With data on more than 100 cities• With data on more than 125 companies• With 162.495 interviewees• In 26 languages• Clients: Philips, Logica, ADP, Alexander Mann, Tom Tom, Maersk, Friesland Campina, ASML, USG, Manpower and more Source: Global Talent Mobility Survey 2011
  7. 7. Characteristics potentials for Switzerland Source: Global Talent Mobility Survey 2011
  8. 8. Mobility drivers for Swiss potentialsCountry Value Drivers (CVD)Career drivenFor people that prefer Switzerlandwhen working in a foreign countrythe most important drivers are:• Opportunity to broaden experience (58%)• Better career opportunities (54%)It appears that the potential workforcehas a focus on developing their career.Family and/or loved ones abroadboth have little influence as mobilitydrivers. A better climate is also noreason to work in Switzerland. Source: Global Talent Mobility Survey 2011
  9. 9. Relocation information for potentialsTaxes are importantWe asked potentials what information is important to know from the company they want to work forabroad. Their need for relocation information is 22% higher than the global average.Most important Accommodation (62%)Followed by Standard of living (61%) Comfortable social environment (51%)More than average Taxes (32%)More than the global average, those that preferSwitzerland want to have information abouttaxes. This was expected upfront, sinceSwitzerland is known for the low taxes. Source: Global Talent Mobility Survey 2011
  10. 10. Top-10 cities of interest1. London2. New York3. Paris4. Singapore5. Sydney6. Dublin7. Zürich*8. Berlin9. Toronto10. Geneva** Zürich and Geneva are almost 3 times more popular for Swiss potentials.4 Swiss cities are present in the top 100, ranked by the global workforce:Zürich (21th), Geneva (35th), Bern (56th), and Basel (84th). Germany, which is more popularand much larger also has 4 cities in the top 100: Berlin (8 th), Munich (20 th), Frankfurt (31 th),and Stuttgart (76 th).Considering the popularity for such a small country, Switzerland is Europe’s little giant. Source: Global Talent Mobility Survey 2011
  11. 11. Top sectors in Switzerland:Banking, pharmaceuticals and manufacturingServices sector Switzerland’s strongest sector is services, in particular finance and banking Zürich is being positioned as one of the world’s major financial centers With London, New York, Hong Kong, and Singapore as other financial world capitals, the competition is fierceIndustry sector Switzerland is one of world’s leading producers of pharmaceuticals with companies such as Novartis and Roche The largest nutrition, health and wellness company is Nestlé More than average, those that prefer Switzerland when working abroad are occupied within Health & Medicine The manufacturing industry focuses on machinery, electrical engineering, and metals industry. Switzerland is dedicated to high technology, knowledge-based production The majority of the potential labor force works in the production industry, and IT Source: Global Talent Mobility Survey 2011
  12. 12. Top-10 employers of interestSwitzerland is positioning itself as destinationcountry for an international career in pharmaceuticals,food, and IT. This is reflected by the top 10 preferredemployers of the potential workforce. Notable is Nestlé,very popular and of Swiss origin. Furthermore,pharmaceutical giant Pfizer is rated almost 2 time morepopular by Swiss potentials.Looking at the global workforce, 6 Swiss companies arepresent in the top 100: Nestlé (8th) ABB (21th) Novartis (41th) UBS (62th) Credit Suisse (70th) Roche (74th) Source: Global Talent Mobility Survey 2011
  13. 13. Working abroadPreference for contractMore than three-quarters of the potentialsfor Switzerland prefer a permanentcontract. Also, they are willing to accepta temporary contract of 6 to 12 months(51%), or 1 to 6 months (25%) which ishigher compared to the global average.Other facts:• Very willing to work abroad• Prepared to stay for a longer period (73% at least 3 years)• Lower than average, only 7% wants to stay up to one yearPotentials are willing to build a long-termrelationship, but expect mutual commitment. Source: Global Talent Mobility Survey 2011
  14. 14. The global workforce and Switzerland✚ Switzerland is very popular for the global workforce, ranked 6th in 2010 and 2011. It competes with much larger countries such as Germany, Canada, and the United Kingdom. Furthermore, 4 Swiss cities and 6 Swiss companies are present in the top 100 ranked by the global workforce.✚ Within Europe there is great potential for Switzerland. Talent from emerging markets as South Africa and Philippines is less interested.✚ The number of countries that compete with Switzerland is high. Many of these are located in Europe and characterized by a high standard of living and strong economy, such as the Scandinavian countries. While Switzerland is well known for the banking industry, potentials have a background in Health & Medicine, Production/Engineering, and IT. They also prefer employers is those areas. It appears that financial talent is less interested in Switzerland when working abroad.
  15. 15. Make and have your own detailled globalrecruitment analysesWanting to know more about Global Talent Barometer and GlobalRecruitment Intelligence, please connect/contact with Geert-JanWaasdorp, Intelligence Grouphttp://www.intelligence-group/nl/enhttp://www.globaltalentbarometer.com Geert-Jan Waasdorp Global Recruitment Intelligence Consultant Founder of Intelligence Group Geert-Jan@intelligence-group.nl http://nl.linkedin.com/in/waasdorp @waasdorpigi More information about the data, look at: http://www.intelligence-group.nl/media/files/Downloads/Global%20Recruitment%20Intelligence%20IG.pdf
  16. 16. Countries we all know about:• Algeria • Hungary • Romania• Australia • India • Russia• Austria • Indonesia • Saudi Arabia• Bahrain • Ireland • Serbia• Belarus • Israel • Singapore• Belgium • Italy • Slovenia• Bosnia • Ivory Coast • South Africa• Brazil • Jordan • Spain• Bulgaria • Kazakhstan • Sweden• Cameroon • Kenya • Switzerland• Canada • Kuwait • Tunisia• China • Latvia • Ukraine• Croatia • Lebanon • United Arab Emirates• Czech Republic • Lithuania • United Kingdom• Denmark • Luxemburg • USA• East Africa • Malaysia• Egypt • Morocco And much more…• El Salvador • Nigeria• Estonia • Norway• Finland • Oman• France • Panama• Germany • Philippines• Ghana • Poland• Greece • Portugal• Guatemala • Qatar
  17. 17. Cities we all know about:• Abu Dhabi • Cologne • Kuala Lumpur • Nice • Sofia• Adelaide • Copenhagen • Las Vegas • Ontario • Stavanger• Amsterdam • Dallas • Lausanne • Oslo • Stokholm• Antwerp • Doha • Lisbon • Ottawa • Stuttgart• Athens • Dresden • Liverpool • Paris • Sydney• Atlanta • Dubai • Ljubljana • Peking • Taipei• Auckland • Dublin • London • Perth • Tel Aviv• Bangkok • Düsseldorf • Los Angeles • Prague • Tokyo• Barcelona • Edinburgh • Luanda • Quebec • Toronto• Basel • Estocolmo • Luxemburg • Riga • Toulouse• Beijing • Florence • Lyon • Rio de Janeiro • Turin• Bergen • Frankfurt • Madrid • Rome • Valencia• Berlin • Geneva • Málaga • Rotterdam • Vancouver• Bern • Glasgow • Manchester • Salzburg • Vantaa• Birmingham • Gothenburg • Manila • San Diego • Venice• Bordeaux • Graz • Marseilles • San Francisco • Vienna• Boston • Hamburg • Melbourne • San José • Vilnius• Brisbane • Helsinki • Miami • San José de Costa Rica • Warsaw• Brussels • HongKong • Milan • San Salvador • Washington DC• Budapest • Houston • Minhen • Santiago • Wellington• Buenos Aires • Istanbul • Monaco • São Paulo • Zagreb• Caïro • Jakarta • Montreal • Seattle • Zürich• Calgary • Jeddah • Moscow • Seoul• Canberra • Johannesburg • Mumbai • Shanghai And much more…• CapeTown • Kiev • Munich • Singapore• Chicago • Kraków • New York • Sint Petersburg
  18. 18. Companies we all know about:• GE • Deloitte • Lufthansa • Telefónica• ABB • Deutsche Bank • Maersk • Texas Instruments• Accenture • DHL • McKinsey • Total• Adidas • EADS Airbus • Mercedes • Toyota• Alstom • Ericsson • Merck • UBS• Amazon • Ernst & Young • Microsoft • UN• Apple • Exxon • Nestle • Unilever• AT&T • Facebook • Nike • Vodafone• Audi • Ford • Nokia • Volkswagen AG• BASF • Gazprom • Novartis • Volvo• Bayer • General Motors • Oracle • Walmart• BBC • Goldman Sachs • Orange • Yahoo• Blizzard Entertainment • Google • P&G• BMW • Halliburton • Pfizer And much more…• Boeing • Heineken • Philips• Bosch • Henkel • Porsche• BP • Hilton • PwC• Chevron • HP • Roche• Cisco • HSBC • Samsung• Citigroup • IBM • SAP• Coca Cola • Ikea • Schlumberger• Credit Suisse Group • Intel • Shell• Daimler • JP Morgan • Siemens• Danone • KPMG • Sony• Dell • Loreal • Starbucks

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