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Japanese Game Business Overview (Shuji Utsumi, Startonomics Tokyo, June 2009)


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Japanese Game Business Overview by Shuji Utsumi, Q Entertainment (Startonomics Tokyo, June 2009).

Japanese Game Business Overview (Shuji Utsumi, Startonomics Tokyo, June 2009)

  1. Game Business   Overview in Japan Q Entertainment Shuji Utsumi
  2. Quick Self Introduction <ul><li>Video game career started </li></ul><ul><ul><li>Preparation for SCE/Playstation launch </li></ul></ul><ul><ul><ul><li>Corporate staff </li></ul></ul></ul><ul><ul><li>PS USA launch </li></ul></ul><ul><ul><ul><li>Corporate, 3 rd Party, Product acquisition </li></ul></ul></ul><ul><li>Sega of America </li></ul><ul><ul><li>Product development: restructuring </li></ul></ul><ul><li>Sega Japan </li></ul><ul><ul><li>Dreamcast launch </li></ul></ul><ul><li>Disney </li></ul><ul><ul><li>Kingdom Hearts etc. </li></ul></ul><ul><li>Q Entertainment </li></ul><ul><ul><li>Lumines, 99 Nights, Guardian Hearts, Genki Rockets </li></ul></ul>
  3. Japan Has Long Game History
  4. Early 80’s <ul><li>Arcade Games </li></ul><ul><ul><li>Space Invader: Taito </li></ul></ul><ul><ul><li>Namco, Nintendo, Sega </li></ul></ul><ul><li>Nintendo </li></ul><ul><ul><li>NES </li></ul></ul><ul><ul><li>Super Mario Brothers </li></ul></ul><ul><ul><li>Donkey Kong </li></ul></ul><ul><ul><li>Lots of 3 rd party Companies are born. </li></ul></ul><ul><ul><ul><li>Namco, Konami, Capcom, Hudson </li></ul></ul></ul>
  5. BTW <ul><li>Japanese game market is somehow originated from Jewish initiatives. </li></ul><ul><ul><li>Taito </li></ul></ul><ul><ul><ul><li>Cogan </li></ul></ul></ul><ul><ul><li>Sega </li></ul></ul><ul><ul><ul><li>Rosen </li></ul></ul></ul>
  6. Late 80s-Early90s <ul><li>Nintendo: SNES </li></ul><ul><ul><li>Zelda, Star Fox, Mario Cart, </li></ul></ul><ul><li>Sega: GENESIS </li></ul><ul><ul><li>SONIC </li></ul></ul><ul><li>The more 3 rd Party Companies </li></ul><ul><ul><li>Enix, Square, Koei, Tecmo </li></ul></ul><ul><li>The rise of 3 rd Party Companies in US </li></ul><ul><ul><li>EA, THQ, Activision, Midway </li></ul></ul><ul><ul><li>Street Fighter, Final Fantasy, Sports Game, Dragon Quest, NBA JAM, Mortal Kombat </li></ul></ul>
  7. Mid-Late 90s <ul><li>PlayStation (Another platform from Japan) </li></ul><ul><ul><li>Game become 3D </li></ul></ul><ul><ul><li>Sports, Racing, Fighting (Reality Simulation) </li></ul></ul><ul><ul><li>Crash Bandicoot, </li></ul></ul><ul><li>Nintendo Cube, Sega Saturn, XBOX </li></ul>
  8. Early-Mid 2000 <ul><li>The peak of PlayStation </li></ul><ul><ul><li>The rapid growth of US and European market and companies </li></ul></ul><ul><ul><li>Japanese companies grew, but lost market share </li></ul></ul><ul><ul><li>Sega / Nintendo had hard time. </li></ul></ul><ul><li>Microsoft joined the platform war </li></ul><ul><ul><li>FPS, Sports </li></ul></ul><ul><li>Mobile Business </li></ul><ul><ul><li>(i-mode, Another platform but domestic) </li></ul></ul>
  9. Early 2000 The rest of the world <ul><li>The rise of new business model in game business </li></ul><ul><ul><li>PC : casual and serious (US) </li></ul></ul><ul><ul><li>PC server based subscription and item sales (Asia, Korea & China) model was born. </li></ul></ul><ul><ul><ul><li>Push from Korean Government </li></ul></ul></ul><ul><ul><ul><li>IT Babble </li></ul></ul></ul><ul><ul><ul><li>Internet </li></ul></ul></ul>
  10. Late 00-Now <ul><li>Nintendo ruled the game again </li></ul><ul><ul><li>3 rd party companies bet wrong </li></ul></ul><ul><ul><li>Battles among toy, electric device, computer </li></ul></ul><ul><ul><ul><li>The winner is not technology so far. </li></ul></ul></ul><ul><ul><li>Japanese 3 rd parties are losing especially in technology area against West. </li></ul></ul><ul><ul><ul><li>Technology lead is disappearing in Japan. </li></ul></ul></ul><ul><ul><ul><ul><li>Graphic (CG) technology, Network </li></ul></ul></ul></ul>
  11. Japan country Competitive advantage is diminishing <ul><li>Market is getting relatively small in Japan. US and Europe have grown more, so have local companies. </li></ul><ul><ul><li>Japan share 30% => 15% </li></ul></ul><ul><li>Microsoft is beating Sony </li></ul><ul><ul><li>Network service </li></ul></ul><ul><ul><li>Development environment (3 rd party support) </li></ul></ul><ul><ul><li>Hardware cost </li></ul></ul><ul><ul><li>CG technology </li></ul></ul>
  12. Observation <ul><li>The Japanese game business has grew with global 1 st party (platform holder) </li></ul><ul><ul><li>Lots of global players </li></ul></ul><ul><ul><ul><li>Capcom, Square Enix, Bandai Namco, Konami </li></ul></ul></ul><ul><ul><li>But with market maturity, the influence of US platform, the rise of new business model in PC and mobile,   the Japanese software / game industry is now in new challenge. </li></ul></ul>
  13. Trend Examples <ul><li>Video game Market is getting matured. </li></ul><ul><ul><li>Hollywood like business model now applies to game business. </li></ul></ul><ul><ul><ul><li>Go big or go home </li></ul></ul></ul><ul><ul><li>Contents provider is required to be Specialized or focused to survive. </li></ul></ul><ul><ul><ul><li>US & Europe </li></ul></ul></ul><ul><ul><ul><ul><li>FPS, Music games </li></ul></ul></ul></ul><ul><ul><ul><li>Japan </li></ul></ul></ul><ul><ul><ul><ul><li>RPG, Nintendo family games </li></ul></ul></ul></ul>
  14. Current Global Scene Big Change is happening <ul><li>Technology matters </li></ul><ul><ul><li>Internet, Social </li></ul></ul><ul><ul><li>Graphics, AI, Cloud computing, Mobile </li></ul></ul><ul><li>Game is now not only for Geeks but for mass audience. </li></ul><ul><ul><li>Nintendo DS and Wii </li></ul></ul><ul><ul><li>PC Casual game audience </li></ul></ul><ul><ul><li>Mobile SNS (esp. in Japan) </li></ul></ul><ul><ul><li>PC Asian market </li></ul></ul><ul><li>The new industry players are rushing in the industry. </li></ul><ul><ul><li>China, Korea, East Europe or all over the world </li></ul></ul><ul><ul><li>Developers from all over the world </li></ul></ul><ul><ul><li>New players from different industry (IT, Web) </li></ul></ul>
  15. Another big Change is happening !
  16. Join our Q uest for the future Entertainment