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High christmas eve party - Brand Marketing Services

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It was time for our brains to go into Christmas mode. Not the regular Christmas mode, but the naughty one. Instead of the normal Christmas elements, it was time to bring in a twist. We used youth-centric, casual language and elements of
quirkiness /naughtiness to promote a shift from the traditional Christmas theme to a more fun and racy theme.

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High christmas eve party - Brand Marketing Services

  1. 1. High Christmas Eve Party 2015 A Case Study Client: High Ultra Lounge Vertical: Hospitality Key Services: Social Media, Print, Branding
  2. 2. THE CHALLENGE Nothing spells out festive cheer like Christmas! And what’s Christmas without a party? High Ultra Lounge, one of the best party destinations in Bangalore wanted to host a Christmas party like no other. What was the theme? ‘It’s Nice To Be Naughty’! For the same, High required us to create social media and print creatives that would promote the party and generate interest. The idea was to have creatives that represented the fun and cheerful spirit of Christmas, with a dash of naughtiness added to it.
  3. 3. THE APPROACH It was time for our brains to go into Christmas mode. Not the regular Christmas mode, but the naughty one. Instead of the normal Christmas elements, it was time to bring in a twist. We used youth-centric, casual language and elements of quirkiness /naughtiness to promote a shift from the traditional Christmas theme to a more fun and racy theme. The key was to get the attention of urban, affluent, & upper middle class people in the age group of 25-45 years , as they are known to frequent premium places like High Ultra lounge often.
  4. 4. THE IMPLEMENTATION High Christmas Eve Party 2015
  5. 5. Branding High Christmas Logo We decided to give High a Christmas makeover. Christmas is all about gifting and sharing, and we added those elements to the High logo. How? By placing it within a simplistic, yet attractive gift box. The logo was used for all the Facebook posts and acted as an identity solely dedicated to the festive season.
  6. 6. Digital Facebook Event Details Posts Following the theme of ‘It’s Nice To Be Naughty’, we created a series of Facebook posters that used mischievous and quirky visuals, supported by copy such as “Santa has other plans this Christmas!” and “You’re not the only one who loves a good High!”. The details of the event were also shared in these posters.
  7. 7. Facebook Event Details Posts
  8. 8. Digital Facebook Timeline Cover We created a timeline cover that represented the theme ‘It’s Nice To Be Naughty’ by showing a girl in two different avatars (nice and naughty), at each end of the cover. The two versions of the girl were placed in such a way that it connected with the placement of the main copy. The timeline cover was also designed to highlight the main details of the events.
  9. 9. Digital Whatsapp/LCD These followed the same treatment as the timeline cover, allowing a strong recall of the social media campaign. Whatsapp
  10. 10. LCD Creative
  11. 11. Print Backdrop-Standee We carried forward the social media campaign to print, with the aim of creating a high recall value. The standee creative focused on the nice and naughty avatar of a girl as the main visual, along with the primary event details. The backdrop focused on the header copy and the main visual. Standee
  12. 12. Backdrop
  13. 13. The Result 26,602 Reach 1757 Likes 14 Shares 666 Post Clicks

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