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Social Media Insights
based on report by Harvard Business Review.
What Most
Companies/Brands Don't Know
Brought to you by:
Social Media – Insights
Fifty-eight percent of companies are currently engaged in social networks like
Facebook, microblog...
How effectively do you feel your
organizations currently using social media?
Although 79% of the 2,100 companies surveyed ...
Please indicate the extent to which
you agree with each of the following statements:
A large percentage of organizations a...
Which of the following are the three most pressing challenges that your
organization currently faces (or anticipates) with...
Which area of your organization are responsible for the
development of your social media strategy?
Just 12% of the compani...
What have been the three primary benefits that using social
media has brought to your organization?
Given this difficulty ...
Does your organization currently…
The best users understand that social
media is a conversation, not a monologue.
More eff...
Key Learning from the Study
• Many organizations seem to operate under old paradigms, viewing social media as one-
way flo...
We’re not the King’s Guard, Ninjas or Jedi (although some of us have started training
courses). We like to think of oursel...
Visit: www.geek4green.com
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Social media insights - What most companies & brands don't know

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Social Media Insights based on report by Harvard Business Review.

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Social media insights - What most companies & brands don't know

  1. 1. Social Media Insights based on report by Harvard Business Review. What Most Companies/Brands Don't Know Brought to you by:
  2. 2. Social Media – Insights Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube – but research from the Harvard Business Review Analytics Services report "The New Conversation: Taking Social Media from Talk to Action" [sponsored by SAS] finds that much of the investment in social is future-oriented In the slides that follow, we'll dive into this research, showing how most companies really use social media – and what the most effective users do differently.
  3. 3. How effectively do you feel your organizations currently using social media? Although 79% of the 2,100 companies surveyed are either using or planning to use social media channels, a measly 12% of those firms feel that they are using them effectively. `These social media all-stars engage beyond the tired method of "shout marketing," by using social more often to promote their brand, monitor trends among customers, and even research new product ideas.
  4. 4. Please indicate the extent to which you agree with each of the following statements: A large percentage of organizations are still hesitant to get serious about social. Two-thirds of users had no formalized social media strategy, and just 7% had integrated social media into their overall marketing strategy. While 69% predict that their use of social media will grow, 61% admit the need to overcome a learning curve before adopting any kind of social media strategy. Just 32% view it as an executive priority – and nearly one in ten of the executives we surveyed dismissed the business use of social media as a passing fad.
  5. 5. Which of the following are the three most pressing challenges that your organization currently faces (or anticipates) with regards to social media? The toughest challenges for executives involve tying social investments back to the bottom line – measuring its effectiveness, linking social media efforts to ROI, and understanding the concrete difference social efforts make to the business. While they understand social media can be a powerful tool, most executives still aren't sure how powerful.
  6. 6. Which area of your organization are responsible for the development of your social media strategy? Just 12% of the companies surveyed have hired staff dedicated to social media activities. Instead, it's mostly delegated to external relations staff or techies. Maybe that's why social media has trouble getting a piece of the budget pie: Just 20% of social-media-using organizations have dedicated a portion of the budget to it, though that rises to 44% among effective users. "At the C-Suite level, they don't want to talk about social media because they don't understand it," one executive admitted.
  7. 7. What have been the three primary benefits that using social media has brought to your organization? Given this difficulty in understanding the opportunities social media offers and the lack of clarity in its perceived benefits, most firms now prefer a strategy of controlled experimentation. As one executive put it, "Social media is a big ocean and we are pulling in a little bay where we are most protected." The majority of these efforts (50%) are geared towards increasing awareness of the organization or brand.
  8. 8. Does your organization currently… The best users understand that social media is a conversation, not a monologue. More effective companies use social media to interact with customers by creating online customer groups and monitoring trends. They were twice as likely to use social media to research new products. And they met their customers where they already were, using four or more social media channels – including multi-media sharing, review sites, discussion forums, and blogs. How do you use social media to listen to – and engage with – your customers?
  9. 9. Key Learning from the Study • Many organizations seem to operate under old paradigms, viewing social media as one- way flow marketing messages, instead of capitalizing on the opportunity to monitor, analyze, and participate in the millions of conversations between consumers. • Among companies currently using social media, • 50% said its benefited by increasing awareness of the organization & its products/services among target customers. • 26% said social media usage lead to more favorable perceptions of the organization, products, or services. • Another 30% saw an increase in traffic to their website as a prime benefit • Among organizations that already have a budget for social media, spending is expected to increase by 30% or more over the next 12 months. • In the near future effective use of social media will be led by these organizations that are able to enter into this new relationship with customers, employees, and partners. • Looking to the future, 41% companies said their primary goal will be to integrate social media monitoring solutions with other marketing solutions, so that they can understand not just what is being said, but who is saying and its impact.
  10. 10. We’re not the King’s Guard, Ninjas or Jedi (although some of us have started training courses). We like to think of ourselves as Creators of Awesomeness for a highly networked culture. We are a Creative Agency specializing in Social Media Marketing & Mobile App development. We believes in providing innovative, customer focused, community-minded & sustainable marketing solutions & strategies which we believe can make a positive difference for our clients. We work with clients from both the B2B & B2C segment from industries such as Technology, Financial Services, Liquor, Retail, Fashion & Lifestyle, Media, NGO’s and many more. The Geek4Green Team is a young, enthusiastic & creative & always looking to challenge the status quo.
  11. 11. Visit: www.geek4green.com

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