The Weasel That Roared<br />Creating and using effective promotional and educational videos for libraries and information ...
FILM 1: One weasel’s view...<br />
…Fade In<br />Creating movies for training, education or promotion<br />The underlying theory<br />Considering the power o...
Genesis of the Weasel<br />Started filming in 2007 for fun<br />Bought a camera and editing software<br />Moved on to deve...
The Role of Film<br />Relax<br />Refocus<br />Repetition<br />Remote<br />Reinforce<br />Re-usable<br />Respite<br />
The Cons<br />Won’t click for everyone<br />But neither do other forms of instruction or promotion<br />Satisfying differe...
A Comedy Tonight<br />So, where do humour and librarians meet?<br />A powerful a communication tool as rhetoric or repetit...
Selling the Idea<br />Consider making a simple business case<br />What demands could a video satisfy?<br />What value adde...
FILM 2: Bookworms<br />
25 Words…or less?<br />Effective way to conceptualise your idea<br /><ul><li>What if all reality was a computer game, and ...
Biographical story of the rise and fall of a small time mobster, and the lives he touches for good or ill
Respected man and only possible suspect tries to prove he didn't kill his wife, fleeing the dogged pursuit of an unstoppab...
Classic fantasy tale of noble heroes and heroines against evil overlords and their fortress of terror; only in space </li>...
Video: Planning<br />A video short should contain 1 core concept<br />Concept encapsulated in 25 words or less<br />Start ...
Video: Scripting<br />Remember the hook<br />The opening line has to grab the audience’s attention<br />Get someone else t...
Video: Finessing<br />A need to make use of a visual grammars<br />The lexicon of movement and reaction<br />Show don’t te...
FILM 3: Mandates<br />
Group Exercise<br />Outline a movie concept<br /><ul><li>Create your key message (in 25 words or less!)
Think about your audience & stakeholders</li></ul>Plan  your scenes in detail<br /><ul><li>Summarise your situation and pl...
Plan out your component scenes and actions
Think of locations, situations and actors
Think about practicalities of the shoot</li></ul>First and last lines<br /><ul><li>Script the opening line(s) of dialogue
Script the punch (last) line of dialogue</li></li></ul><li>Your Masterpieces<br />
Script to Screen<br />Screen writing formats<br />Useful as a guide but don’t follow strictly<br />See references and hand...
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The Weasel That Roared:Creating and using effective promotional and educational videos for libraries and information services

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These slides illustrate the theory and practical elements needed to create an effective short video to communicate a key library related message. The session was accompanied by videos from Weasel Televisual enterprises and a workshop element.

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  • Film intro from Randy before this slide.
  • Use Data protection as a worked example
  • What you’ll be taking homeKey points to consider when shootingIdeas and concepts to develop furtherBut time is limited so on with the show…
  • Silence in the Library as an example of what you can do with a little imagination…http://www.youtube.com/user/devonshirelibrary
  • Illustration of conveying a complex message simply
  • It’s the best way to spot when things just don’t work (or where you might have used a phrase that sounds wrong)everything (2 or 3).  Seems laborious but I’ve lost count of the number of shots I have to redo because the audio quality or image wasn’t right.  And with live actors it can be quite hard to get them back for a re-shoot.– it always looks darker on film/video; and whilst shots to camera with the subject backed by library books might look a nice idea it can make for distracting composition on the eye.  Simple colours/walls can make for better visual clarity– I’ve a personal favourite (Corel’s Ulead suite) but you can get just as good quality videos with even Windows Movie Maker.(don’t worry about sound effects, redubbing or credits/titles etc) and then watch it with someone else.  Does it hold together still?  Can you trim anything for time or does it need just one more brief scene?  If you’re playing it locally or want to burn it for DVD, the quality will really make a major difference.-
  • The Weasel That Roared:Creating and using effective promotional and educational videos for libraries and information services

    1. 1. The Weasel That Roared<br />Creating and using effective promotional and educational videos for libraries and information services<br />Gareth J Johnson<br />Weasel Televisual Enterprises (and University of Leicester )<br />
    2. 2. FILM 1: One weasel’s view...<br />
    3. 3. …Fade In<br />Creating movies for training, education or promotion<br />The underlying theory<br />Considering the power of humour<br />Going from script to screen<br />The practicalities of creation and use<br />
    4. 4. Genesis of the Weasel<br />Started filming in 2007 for fun<br />Bought a camera and editing software<br />Moved on to developing short films<br />Started using videos in (some) teaching and training<br />Made open accessible<br />Reused by librarians globally<br />Learned about the practicalities and craft of film production<br />
    5. 5. The Role of Film<br />Relax<br />Refocus<br />Repetition<br />Remote<br />Reinforce<br />Re-usable<br />Respite<br />
    6. 6. The Cons<br />Won’t click for everyone<br />But neither do other forms of instruction or promotion<br />Satisfying different customer needs and styles <br />A hybrid or blended promotional approach<br />Another weapon in the arsenal<br />Video production itself can be a PR event<br />Barriers exist<br />Organisational ethos or personal resistances<br />Concerns over skills set or resources<br />
    7. 7. A Comedy Tonight<br />So, where do humour and librarians meet?<br />A powerful a communication tool as rhetoric or repetition<br />Makes it engaging<br />A key goal for any education or marketing<br />Makes it memorable<br />Audiences will remember serious points made <br />Makes it digestible<br />Sugar coating for difficult topics<br />
    8. 8. Selling the Idea<br />Consider making a simple business case<br />What demands could a video satisfy?<br />What value added dimension does it add to your service?<br />How could it save time or resources in the future?<br />Making your pitch<br />Be positive! Be proactive!<br />Be prepared for a knock back…and then try again!<br />Be prepared to just do it anyway!!!<br />
    9. 9. FILM 2: Bookworms<br />
    10. 10. 25 Words…or less?<br />Effective way to conceptualise your idea<br /><ul><li>What if all reality was a computer game, and only you knew how to use the cheat codes?
    11. 11. Biographical story of the rise and fall of a small time mobster, and the lives he touches for good or ill
    12. 12. Respected man and only possible suspect tries to prove he didn't kill his wife, fleeing the dogged pursuit of an unstoppable man
    13. 13. Classic fantasy tale of noble heroes and heroines against evil overlords and their fortress of terror; only in space </li></li></ul><li>The Process<br />Message<br />Release<br />Pre-production<br />Production<br />Editing<br />Plot<br />Dialogue<br />Filming<br />Action<br />
    14. 14. Video: Planning<br />A video short should contain 1 core concept<br />Concept encapsulated in 25 words or less<br />Start simple with message then plot then dialogue<br />Choose your artistes with care<br />Dull inflection/intonation bring death on swift wings<br />Availability can be a key factor<br />Block out plenty of time<br />First time always takes longer than you expect<br />Get someone else to film it if you can…<br />
    15. 15. Video: Scripting<br />Remember the hook<br />The opening line has to grab the audience’s attention<br />Get someone else to read/review the script<br />Spot the best bits and polish your diamonds<br />Helps avoid major clangers<br />Write for your audience<br />Brevity, clarity and punch<br />Basic screenwriting techniques will help<br />Not a simple migration of words to screen<br />Use or adapt a template style or format<br />Keep thinking message, message, message<br />
    16. 16. Video: Finessing<br />A need to make use of a visual grammars<br />The lexicon of movement and reaction<br />Show don’t tell at the heart of best practice<br />Fewer words and more movement<br />Don’t over rely on cliché<br />Bookshelves back drop can be a major turn off<br />Talking heads looking straight into the camera<br />…but can be a handy visual shorthand<br />Breaking the rules<br />What works for me, might not work for you<br />Experiment – it might just work<br />
    17. 17. FILM 3: Mandates<br />
    18. 18. Group Exercise<br />Outline a movie concept<br /><ul><li>Create your key message (in 25 words or less!)
    19. 19. Think about your audience & stakeholders</li></ul>Plan your scenes in detail<br /><ul><li>Summarise your situation and plot events
    20. 20. Plan out your component scenes and actions
    21. 21. Think of locations, situations and actors
    22. 22. Think about practicalities of the shoot</li></ul>First and last lines<br /><ul><li>Script the opening line(s) of dialogue
    23. 23. Script the punch (last) line of dialogue</li></li></ul><li>Your Masterpieces<br />
    24. 24. Script to Screen<br />Screen writing formats<br />Useful as a guide but don’t follow strictly<br />See references and handouts for suggestions<br />Writing effective and engaging dialogue<br />Two heads can be better than one<br />An interrogative between two speakers is best<br />Question and response format works well<br />Rules of thumb on the page<br />1 page/1 minute<br />The Speaking script and the shooting script are strictly two different entities<br />
    25. 25. Your Name In Lights<br />Be wary of information overload<br />Tempting to cram too much in - <br />One or two core messages only<br />Remember clarity, pacing and engagement<br />Shooting tips<br />Always consider simple backgrounds<br />Avoid busy backgrounds<br />Make sure it’s well lit<br />Shoot once, shoot twice, shoot thrice<br />Be prepared for reshoots after rough cut<br />
    26. 26. Editing: Saving It In The Mix<br />Keeping it on track<br />Complex/long scripts equals more time consuming shoots and editing<br />A little each day can be more manageable<br />Good editing can save weak movie making<br />Can sharpen by trimming dead air<br />Daily rushes & rough cuts<br />Screen to a small audience<br />Listen to their feedback or comments<br />Be prepared to make (minor) changes or reshoots<br />Output in multiple formats<br />Lower res for web, higher res for DVD & archive<br />
    27. 27. Timing is Everything<br />Videos are a non-trivial creation exercise<br />A 3-5 minute movie might well take<br />Plotting, scripting, planning 1-2 hours<br />Set up, shoot and re-shoot 1-2 hours<br />Editing & polishing 2-3 hours<br />May not be consecutive periods<br />Helps if are relatively close together<br />Need for script approval can increase times<br />
    28. 28. Prefab (Sprouting)<br />If you don’t have time to make your own…<br />Reuse someone else&apos;s<br />Might not be ideal but can save time<br />Freely available and high quality videos<br />YouTube<br />Jorum Open<br />Institutional Repositories<br />Or failing that commission someone to make you one….<br />
    29. 29. The Golden Rules<br />Scripting<br />Keep your message uppermost in your mind<br />Get someone else to read the script out loud<br />Shooting<br />Do multiple takes of every scene<br />Be aware of backgrounds and lighting<br />Editing<br />Use what ever software you are happy with<br />Make & watch a rough edit as quickly as possible<br />Produce low & high quality final versions<br />
    30. 30. After the Film<br />Contact<br />gazjjohnson@googlemail.com<br />0116-252-2055 (2039 after 1st Oct)<br />Twitter<br />www.twitter.com/llordllama<br />Videos<br />www.youtube.com/llordllama<br />Facebook<br />tinyurl.com/randyweasel<br />Questions?<br />

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