Social Media and Coaching ICF 2013


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  • Need to keep up, but if you speak to employers, a lot of them say ...
  • Social Media and Coaching ICF 2013

    1. 1. Social Media and Coaching: Exploring the Connections International Coach Federation Johannesburg, April 2013 Gaylin Jee 33 Emeralds Twitter: @GaylinJee #ICFGauteng
    2. 2. Why social media? o Allows connection, sharing, learning, creating/collaborating o Provide powerful tools for the „Age of Customer‟ o Must be aligned to your overall business strategy and goals o Help you to work smarter not harder o Explore essential word of mouth referral needed o Moving from a push towards new technology to a pull – helps us to what we need to, cleverly, easily
    3. 3.
    4. 4. What does social media mean to you? Why is it important? 33 Emeralds
    5. 5. The world of work global - fewer geographical boundaries – shift of activity from developed to developing markets – fierce competition - fast paced – changeable - economically less predictable - rapid tech advancement - free flow of information - connected 33 Emeralds
    6. 6. The world of work Skills, talent and productivity requirements to remain competitive in global market  Only ½ Exec’s very confident they have the right talent meet strategic goals (McKinsey 2010) Need to manage diversity and transformation in the workplace (BBBEE, EE) Engagement and labour relations challenges  Engagement levels have dropped globally over the course of the economic crisis. Citizenship behaviour dropped by over 50%, 1 in 4 high potentials planned to leave their employer in 2010 (Corporate Leadership Council, Engagement monitoring survey) Our young people „disaffected youth‟ 33 Emeralds
    7. 7. High performing organisations over time Effective leadership and high levels of employee engagement Employees become skilled at making sense of complexity and are able to act on insights Employer commitment to developing employee skills and to achieving business objectives in innovative ways through technology Employees have tools at their disposal for connecting, collaborating and learning 33 Emeralds
    8. 8. I am not going to predict the future of social networking. But one thing for sure is that the progression of society and innovation will be magnified. What is crucial however is that companies and organisations utilise these tools here and now, because with this steady progression ... corporates need to keep up. Preshan Segers Memeburn, Tech Savvy Insight and Analysis
    9. 9. ‘Gone are the work practices that remain the same for long periods, and going are the formal learning activities to support them, involving hours, if not days, away from the workplace. Change is now happening over months not years and according to management guru Professor Gary Hamel of London Business School, businesses must seek to be nimble, quickly learning and innovating to ensure they are competitive. This means staff connectivity to current and relevant information is becoming all the more important. Dr Naomi Norman, EPIC 33 Emeralds
    10. 10. The world of work To navigate these challenges, we need to build organisations that are good at connecting, cocreating, learning, adapting, acting on insights and deep engagement with customers. And yet…
    11. 11. Even still in today‟s typical workplace, 66% of all workplaces are unoccupied, 85% of all stored paper documents will never be used again, 50% of employees complain about working within an uninspiring work environment. And many still fear that opening access to social media will be detrimental to productivity. 33 Emeralds
    12. 12. McKinsey Research 4,200 companies analysed Social technologies are not a distraction – but a boon to productivity Not just about marketing and profiling Focus on improved communications & collaboration within & across enterprises, unlocking „dark matter‟ in inboxes, free up expertise trapped in departmental silos 33 Emeralds
    13. 13. ‘In a few short years, social technologies have given social interactions the speed and scale of the Internet... people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped.’ ovation/the_social_economy 33 Emeralds
    14. 14. The glass is not half empty, it is overflowing The world of work is changing. How will social media affect the role of coaches and the way they carry out their work? How will it affect the Profession? 33 Emeralds
    15. 15. Where people add value Can be automated – machine can do it working in routines and within „process‟ Human – a machine unlikely to do this curious sensing discovering connecting collaborating purple cow (Seth Godin) What role will the coach / mentor play in future?
    16. 16. Social intelligence Sense making Cross Cultural Comp Virtual collaboration Novel adaptive thinking Computational thinking Design Mindset Cognitive Load management Transdisciplinarity New media literacy
    17. 17. MIT Leadership Framework Four capabilities of leadership sensemaking, visioning, relating & inventing making sense of the business environment in which your company operates; visioning; relating to others; and inventing new ways to get things done. Senge – leaders excel in one or two
    18. 18. Skills of the future Being “proactive” or “taking charge” of your own learning is more than learning as we know it. It is about recognising that it takes place continuously and often unintentionally:  Daily interactions with colleagues, customers, clients or friends  By being active in the fast moving flow of ideas and new resources being exchanged in your professional networks  By keeping up to date with what‟s happening in your industry or profession through a tailored stream of industry news  How do you assist others with this?  Do you know what tools are out there to help?  How do you show up online? 33 Emeralds
    19. 19. Tools We can use social platforms to connect, learn and share. Social media offer more than marketing and profiling. 33 Emeralds
    20. 20. Build thought leadership brand through running informed commentary in your niche area, keep your finger on the pulse Profile offerings Connect Authentic, real, can be informal Connect in a way that micro-blogging (Twitter) doesn‟t facilitate  Profile  Connect  Generate insight, co-create  Portal for surveys, polls, discussions 20
    21. 21. Few more platforms to explore ReVu Pinterest TagCrowd 33 Emeralds
    22. 22. Re Vu
    23. 23. 33 Emeralds
    24. 24. 33 Emeralds
    25. 25. The Power of Social Learning Social learning is a game changer for business. Trends in learning tech to watch in 2013 include video, mobile, gamification, cloud based systems including learner management systems and MOOCs (massive open online education). It is essential to start moving up this learning change curve by re-evaluating how we enable delivery of learning and what we put into our programmes. This has become an inseparable part of delivering on a high performance agenda. 33 Emeralds
    26. 26. What‟s the call to action for coaches? 33 Emeralds
    27. 27. We have powerful new tools at our disposal ‘We can never know the totality of our influence in the world, or what conversations happen in response to our work.’ Bud Hunt.
    28. 28. Thanks Gaylin Jee 33 Emeralds Connect with me on LinkedIn: Or email me: I share my (sometimes unusual) views and thoughts on my blog: You can also find a varied stream of business, leadership and tech content here: Twitter: @GaylinJee Pinterest:  What‟s good for the goose, is not necessarily good for the gander. 29