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HR Going Social


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Presentation delivered to Institute of People Management Annual Convention, Sun City. Explores changing business context, opportunities for Business and HR.

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HR Going Social

  1. 1. HR Going social Gaylin Jee IPM Annual Convention Sun CityWednesday 11 November 2012!/GaylinJee
  2. 2. The day has come.Retail giant Amazon now sells more Kindle ebooks than ‘real’ printed books in the United Kingdom. This session: - Inflection point- Going forward, going social: HR‟s role in Leading the Way
  3. 3. Changes in the global economy• shift of economic activity from developed to developing countries• increasing awareness of potential in growing and untapped markets• increasingly global labour markets McKinsey Survey 1418 Exec’s around the world, Mar 2010
  4. 4. New normalMcKinsey calls the „new normal‟: a global world with fewer geographical boundaries less predictable economic context fierce competition for market, resources, skills and talent rapid technological advancement and innovation with free flow of information 4
  5. 5. Welcome to the age of the customerSource: 5
  6. 6. The only sustainable source of competitive advantage, the onlydefensible position, is to concentrateon knowledge of and engagement with customers. Source: We Are Social
  7. 7. Social mediao Allows connection in the age of the customer: engagemento Profiles: „offer‟ + brand  purchasing decisions are often made based on the opinion/word of mouth that a potential customer has of the owner/employeesShow yourself as credible, tapped in, trustworthy and helpful on social networks, it will reflect very positively on your business.
  8. 8. Social media for customer engagement for continuous personal and professional learning/development for professional networking for knowledge sharing for collaborative working for productivity and performance improvement• Select what is relevant for you• Start innovating around working and learning more smartly: social media can help us to find the latest trends, to connect and share latest thinking and tap into that sharing of thinking, to learn.• Feed with great content, and think about the guiding principles 8
  9. 9. TwitterAlong any axis you measure us, we’re growingfaster than we’ve ever grown before.Twitter users are sending one billion tweetsevery five days and the service now has morethan 200 million registered users. Twitter chief executive Dick Costolo Fortune Brainstorm Tech conference, July 2011
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  11. 11. SA Stat’s
  12. 12. Conversations between people are nothing new. In fact, they help define what itmeans to be human. It’s no surprise then that we’re spending less of our timeconsuming broadcast media and more of it having conversations incommunities within social media.People are talking about brands at all hours of every day, in countless forms ofsocial media. We increasingly seek out opinions online about products andservices before making purchase decisions.‘Gone are the work practices that remain the same for long periods, and goingare the formal learning activities to support them, involving hours, if not days,away from the workplace. Change is now happening over months not yearsand according to management guru Professor Gary Hamel of London BusinessSchool, businesses must seek to be nimble, quickly learning and innovating toensure they are competitive. This means staff connectivity to current andrelevant information is becoming all the more important.’ Dr Naomi Norman,EPIC
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  14. 14. High performers over time?Mastering the ability to navigate the „new normal‟. make sense of complexity and act on insights getting better - at connecting, at sensing, at creating, at learning commit to developing employee skills, achieve business objectives in innovative ways through technology 15
  15. 15. Where people add value working in routines discovering and within „process‟ connecting collaboratingHR‟s role: • facilitate creation of value • credibility raiser, expert business partner „HR leading the way‟ moves beyond rhetoric
  16. 16. McKinsey – new report• 4,200 companies analysed• Social technologies are not a distraction – but boon to productivity work
  17. 17. McKinsey – new report• companies embracing social tools for functions that go way beyond marketing and community building• “improved communications & collaboration within & across enterprises”• unlocking ‘dark matter’ in inboxes• free up expertise trapped in departmental silos• HR can play a significant role – occupy a unique space – essential to start moving up this learning curve
  18. 18. What is your personal social media footprint? 19
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  20. 20. Social media tools 21
  21. 21. Pinterest – new kid on the block
  22. 22. A FEW IDEAS Boards pooling resources on specialist topics Boards for showcasing products and services, with pins to website or slide decks on SlideShare, Vid on YouTubeBoards as portals for showcasing trackrecord, as individual or company, inc. CSR/IBoards to support delegate learning post event 23
  23. 23. The cure for the common resume• Tool that creates a visual resume.• Trumps the standard bullet point list of job titles / roles.• Allows you to quantify professional achievements.• Provides analytics to monitor traffic.• You can instantly create a resume if you have a LinkedIn Account.
  24. 24. „In a few short years, social technologies have given socialinteractions the speed and scale of the Internet... peoplearound the world constantly use social-media platforms to seekand share information. Companies use them to reachconsumers in new ways too; by tapping into theseconversations, organizations can generate richer insights andcreate precisely targeted messages and offers.While 72 percent of companies use social technologies insome way, very few are anywhere near to achieving the fullpotential benefit. In fact, the most powerful applications ofsocial technologies in the global economy are largelyuntapped.‟
  25. 25. I am not going to predict the future of social networking. But onething for sure is that the progression of society and innovation willbe magnified.What is crucial however is that companies and organisationsutilise these tools here and now, because with this steadyprogression ... corporates need to keep up.Preshan SegersMemeburn, Tech Savvy Insight and Analysis
  26. 26. Inflection point for HRGoing forward, we‟re going social.What role will HR chose to play in linkingsocial tech, people and performance?
  27. 27. Thank you!/GaylinJee 30