SourcesThe main source for this presentation is the IPPRNorth report Supporting Community and Social Enterprise in Deprived CommunitiesHowever I have adapted and updated this report toinclude other information and tools based on my ownresearch Presentation by Gavin Barker Freelance research and project manager www.gavin-barker.com
Types of Community Enterprise• Multipurpose organisations such as a community centre that provide a range of services to a particular Coffee geographical area shop with WiFi• Smaller organisations operating Creche and Halls for such as childcare providers, in women’s hire deprived communities – also credit workshops Community unions and small co-operatives centre Business Credit centre union
Making the enterpriseleapOne of the key success factorsidentified by a number of our casestudies in the research undertaken byIPPR, was the need to make an‘enterprise leap’ – to change frombeing an organisation depending on These don’tvoluntary support and grant aid to an need to beenterprise that seeks to operate on a done in exact sequentialbusiness basis: selling its goods and orderservices as its principal means ofgenerating revenue.This ‘leap’ may not be for everycommunity organisation. The chartopposite highlights some of the keyfactors for consideration for thoseseeking to make such a leap
Carrying out an organisational review• Many organisations highlight an organisational review as a key turning point on their journey to becoming a successful enterprise and enabling them to fulfil their ambition. Such a review can be prompted by a moment of crisis or when a new opportunity arises which pushes the organisation out of its normal pattern of work.• It can also be initiated by a new organisation head or a foresighted group of directors or trustees.• Having a clear vision and mission that is widely and confidently communicated is also critical to success.
Useful tools for an organisational review• Online self –assessment: try out the online self-assessment tool provided by Knowhownonprofit, a website which offers a range of advice and information resources for the non profit sector. – The self-assessment tool covers eight key areas in your organization, among them Compliance, Governance, Direction, Finance, People, Operations and Networks. – The answers you give will generate a report summarising the state of your organisation. You don’t need to have completed all of the areas of the assessment to get a report – for example, you might want to focus on one area at a time. – The report then makes suggestions for each area of your organisation; extra things you might like to consider once you have achieved something, or advice for areas where you need to make improvements.
Being business minded• Be hard-headed about what your enterprise does and can afford to do• Be clear about market niche. – This is not just about understanding the community you serve – It is about identifying and filling a market niche – It is about good quality market research that gathers evidence to demonstrate community need and gaps in service• Be professional in marketing the Try using the Community Star toolkit Click here resulting good or service This consists of three tools and guidance for their use, plus a report template for drawing evidence of outcomes. There are also other Outcome Star toolkits for Mental Health, Homelessness, Older Persons.
Contracts, income streams and assets securing a significant contract is a key catalyst to making a transition from being a charitable organisation to an enterprising oneMost local authorities are moving away frominviting applications for revenue grant aid in favourof targeted funding which delivers their strategic Crowd - • Buzzbankpriorities funding • Crowdfunder • Connect with other community enterprises to form consortia that can bid for public sector contracts • Be able to back up the need you say exists with evidence - case studies and quotes but also figures and statistics – and try and align Community in with the council’s strategic priorities shares • Communityshares.org.uk • Explore crowd-funding and community shares as a way of raising money, as well as business sponsorship • There is also increasing interest from local businesses looking for ways to include social Community • Courses and resources and community enterprises as part of their sector trading offered by Locality supply chain
Networks, marketing & profile The network map for CoplandHaving strong networks with otherorganisations and a positive profile with key Community Centre.stakeholders is important for most successfulenterprises. Mixed networks with public and What does this tell you aboutprivate bodies can also be vital in hearing about Copland Community centrecontracting opportunities and building consortia compared to other communityto bid for contracts. centres in the area?For many this means taking a proactiveapproach to marketing both services and theorganisation itself.A quick start can be made by drawing up anetwork map – see example opposite – andexploring connections between different socialand community organisations in your area. Addto this as times go on.Digital tools and platforms are now anindispensable part of a marketing strategy. UseOpenlyLocal to find out what local websites oronline social networks are in your area whichyou can link to. Another possibility is to createan online profile by joining regional networkssuch as the SE2 partnership.
Working with local authoritiesLocal authorities can play an important role insupporting an organisation’s enterprise leap.They can do this through a number of ways: • supporting and encouraging commissioning with community and voluntary groups • simplifying contracting and commissioning processes • the transfer of local authority-owned assets. • provision of ‘seedcorn’ grant funding in order to support organisations become ‘enterprise- ready’: short-term, low-level grant funding given specifically to support the transition to enterprise can help to catalyse change. Click the image to download the report Link up with other community enterprises and use this document as the basis of a meeting with your local authority. Discuss with them how they can nurture social and community enterprise.
Toolkits and applications• Do you want to take this presentation and amend or ‘mash’ it with other slides you have• Do you want to do this with online collaborators?• Do you want to see how this presentation can be combined with other toolkits ? Contact me Email: firstname.lastname@example.org www.gavin-barker.com