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Setting up a Facebook
Advertising Funnel
Gavin Bell, Facebook Ads Consultant
Understanding the
mindset
People unaware of problem
People aware of the problem
People who know the problem and need
a solution now
80%
Educational Content
Send people to
that content
How do we
convert those
visitors to a lead?
CTA: Download
Lead magnet
Offer a low obligation
solution to their
problem
For those that don’t
sign up?
Retargeting through
FB ads
1. Set up Facebook pixel
2. Create custom audience
3. Target those who visited website
4. Create ad & offer lead magnet
Now it’s time to
nurture and
convert
Continue to
provide value &
open a dialogue
We can continue to
retarget
bluecliffmedia.com/blueprint
Thank you.
@MrGavinBell
Setting up Facebook Advertising - Turing Festival Deck - Gavin Bell
Setting up Facebook Advertising - Turing Festival Deck - Gavin Bell
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Setting up Facebook Advertising - Turing Festival Deck - Gavin Bell

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On 19th August I hosted a short 10 minute workshop at The Turing Festival in Edinburgh. I showed the inside of a Facebook Advertising Funnel, talking specifically about how we need to market to people at every step of the funnel.

To get my free blueprint on this, click here: http://bluecliffmedia.com/facebook-ads-blueprint

Published in: Marketing
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Setting up Facebook Advertising - Turing Festival Deck - Gavin Bell

  1. 1. Setting up a Facebook Advertising Funnel Gavin Bell, Facebook Ads Consultant
  2. 2. Understanding the mindset
  3. 3. People unaware of problem People aware of the problem People who know the problem and need a solution now
  4. 4. 80%
  5. 5. Educational Content
  6. 6. Send people to that content
  7. 7. How do we convert those visitors to a lead?
  8. 8. CTA: Download Lead magnet
  9. 9. Offer a low obligation solution to their problem
  10. 10. For those that don’t sign up?
  11. 11. Retargeting through FB ads
  12. 12. 1. Set up Facebook pixel
  13. 13. 2. Create custom audience
  14. 14. 3. Target those who visited website
  15. 15. 4. Create ad & offer lead magnet
  16. 16. Now it’s time to nurture and convert
  17. 17. Continue to provide value & open a dialogue
  18. 18. We can continue to retarget
  19. 19. bluecliffmedia.com/blueprint
  20. 20. Thank you. @MrGavinBell

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