The Marketer Who Went Off Consumption

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My talk at Mandala NYC on October 16, 2008.

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The Marketer Who Went Off Consumption

  1. 1. the marketer who went off consumption (gaurav mishra) mandala nyc october 16, 2008
  2. 2. let’s start with a story about dolls http://www.flickr.com/photos/wererabbit/2277063568/
  3. 3. i was split into two halves http://www.flickr.com/photos/grimages/2816577131/
  4. 4. first, i stopped buying new dolls http://www.flickr.com/photos/christiansvaneskolding/205854954/
  5. 5. then, i gave away my old dolls http://www.flickr.com/photos/pliabletrade/421407033/
  6. 6. the last thing i gave away http://flickr.com/photos/hyku/368912557/
  7. 7. why go off consumption? hat tip to ronald inglehart and abraham maslow things/ experiences/ relationships survival meaning pre-materialistic post-materialistic
  8. 8. why go off consumption in india? hat tip to ronald inglehart and abraham maslow things/ experiences/ relationships survival meaning pre-materialistic post-materialistic
  9. 9. seven consumption trends <ul><ul><li>multi-tasking </li></ul></ul><ul><ul><li>fitting in/standing out </li></ul></ul><ul><ul><li>owning </li></ul></ul><ul><ul><li>buying </li></ul></ul><ul><ul><li>hoarding </li></ul></ul><ul><ul><li>conspicuous </li></ul></ul><ul><ul><li>individuals </li></ul></ul><ul><ul><li>down-shifting </li></ul></ul><ul><ul><li>being </li></ul></ul><ul><ul><li>experiencing </li></ul></ul><ul><ul><li>sharing/exchanging </li></ul></ul><ul><ul><li>giving </li></ul></ul><ul><ul><li>conscious </li></ul></ul><ul><ul><li>groups </li></ul></ul>
  10. 10. i'm looking for stories if you know someone who gave up their dolls,  do let me know   [email_address] www.gauravonomics.com www.offconsumption.com +1-202-279-1925

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