Marketing-Content Services & Solutions


Published on

Datamatics Marketing Content Solutions & Services helps online retailers in enhancing the customer online shopping experience plus increase online sales.
From benchmarking analysis with competitors you may ask us to assess, to refinements proven to enhance SEO performance, to subtle changes by our authoring experts that impact user experience … we have years of insight and expertise … and we will prove our value-add.

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Marketing-Content Services & Solutions

  1. 1. Marketing Content Services The Ideal marketing partnership Product Content SEO Design Meta Data Web Analytics Marketing Content Services from Datamatics help Online Retailers implement their marketing plans with assured success. Our wide range of services, backed by in-depth domain expertise, makes us the ideal partner for any Online Retailer’s marketing team. Our Services cover all the crucial aspects like Product Content, SEO, Design, Meta Data, Web Analytics, Content Performance Measurement, Catalogue Services, Imaging Services and Data Feed Management to offer you an effective, end-to-end option for your online marketing needs. Listed below are the components of the entire Marketing Content Services portfolio offered by Datamatics: Product Content It pays to have the perfect product content on your site – relevant and unique descriptions, features, images, catalogues and decision-supporting content like buying guides, how-to guides, reviews etc. After all, the content on your site is what sets you apart from your competition and builds credibility in the eyes of the customer. In the online retailing space, content is indeed King for customers as well as search engines. SEO Mastery over the art of writing creative content coupled with the expertise in the science of search engine optimization is the winning combination that Datamatics offers for successful online retailing. For acquiring a higher search engine rank, we understand and apply the skills of Search Engine Optimization in the product pages to prove to the search engines that your site is worthy of a high ranking in the natural search results. Design Having the right design that is as functional as it’s pleasing to the eye can make all the difference to a Product Page. To a large extent, the product page design influences the ‘gut feel’ of the online customer in place of the ‘real feel’ of the product. A strong visual impact created by an intuitive design sets the stage for convincing the online customer to make the buying decision with you.
  2. 2. Catalogue & Imaging Services Aggregation of attribute level data (custom catalog development), populating attribute Solution data in client tools, taxonomy, attribute sheet development, data entry tool development and attribute definitions; Searching rare images from public sources, editing images, and creating new images by merging a set of existing images. Data Feed Management Data Feed solutions like Extracting data from Database, Converting data to CSE file formats, normalizing data and mapping the taxonomies to ensure 100% match, Tracking Partner Effectiveness and Business Intelligence. Web Analytics Understanding the customers is to know them; knowing them is to win them over. At Datamatics, we analyze the web analysis and use our experience and expertise in the online world to make the shopping experience even better for your customers. Data in the analytic reports is converted from statistics to strategic improvements in the content. Content Performance Measurement Customized solutions for Analysis of Content Likeability, Correlation of Time Spent on the Page to Conversion, and Improvisation of the Content based on Analysis reports and understanding. The Datamatics Edge Quality focus: SEI-CMMi level 5, P-CMM level 5, BS-7799 and ISO 9001:2000 certifications across the facilities; first BPO Company to provide 99.995% data accuracy Global recognition: International Asia Pacific Quality Award 2007, 1st ranking in “The Black Book of Outsourcing 2006” survey, Indian Prime Minister’s Award for “Most Innovative Software Product” etc. , Rich experience: Over 32 years of experience on more than 1600 projects across 58 countries; proven track record with Fortune 500 companies. Support Versatility: Flexibility of engagement models to suit varied needs across Onsite, Onshore & Offshore assignments; assured scalability across all models. Fastest TAT: Global team of 3500 professionals with unmatched domain expertise based in India, Europe and the US; working 24x7 with leading edge technology and state-of-the-art infrastructure. UK USA USA Datamatics Technologies UK Limited Datamatics Technologies Inc. Datamatics Technologies Inc. 8 The Square, Stockley Park, 31572 Industrial Road, Suite 200 80, Blanchard Rd Uxbridge, UB 11 1FW Livonia, MI 48150 Burlington, MA 01803 Phone : +44 (0) 2086106105 Tel : +1 (734) 525-4400 Phone : +1 (781) 425-5240 Fax : +44(0) 2086106870 Fax : +1 (734) 525-4455 Fax : +1 (781) 425-5232 Germany India Datamatics Technologies GmbH Datamatics Technologies Limited Boschstr. 5 Knowledge Centre, Street No. 17 D-64347 Griesheim MIDC, Andheri (East) Datamatics Phone : +49 (6155) 848614 Mumbai (Bombay) - 400 093 Fax : +49 (6155) 848615 Phone : +91 (22) 6753 5555 We Manage Knowledge Fax : +91 (22) 2834 3669