Introduction to LinkedIn                March 2011GATZ OPTIMIZE
What is LinkedIn?LinkedIn is the world s largest professional social network with over90 million members. LinkedIn connect...
Personal ProfileYour profile has two differentviews accessible throughclickable tabs:¨    View My Profile: See your      ...
Personal ProfileSnapshotOverview of your name, locations, current title, past positions,education, recommendations, and li...
Personal ProfileStatusShare updates with your networkPhotoAllows the people you ve met and previously worked with to quick...
Additional Site FeaturesGroups¨  Join groups to discover the most popular discussions in your professional    groupsAnswe...
Adding ConnectionsGet more out of LinkedIn by inviting your friends and colleagues toconnect with you.¨    Manually enter...
Company PagesCompany Pages feature:¨    Company overview¨    Who works at the      company¨    Unique data from      Li...
Components of aCompany PageRelated CompaniesTrends in the work history of users and connections between companiesKey Stati...
Contact Information            Whitney Hewitt     WHewitt@GatzOptimize.com    www.Twitter.com/GatzSocialMedia www.LinkedIn...
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Introduction to LinkedIn

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Get started on LinkedIn with this introduction to LinkedIn. Learn how to create and optimize your personal LinkedIn profile. Become familiar with LinkedIn Company Pages and how to create your own.

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Introduction to LinkedIn

  1. 1. Introduction to LinkedIn March 2011GATZ OPTIMIZE
  2. 2. What is LinkedIn?LinkedIn is the world s largest professional social network with over90 million members. LinkedIn connects you to trusted contacts andhelps you exchange knowledge, ideas and opportunities with a broadernetwork of professionals.¨  85 million members¨  43% of employees at the largest companies in the US report using LinkedIn for professional reasons¨  100% of Fortune 500 Companies have executives using LinkedInDemographics: Gender Male: 52% Female: 48% Age 13-17: 3% 18-34: 25% 35-49: 38% 50+: 33% Education No college: 25% College: 48% Grad. School: 27%
  3. 3. Personal ProfileYour profile has two differentviews accessible throughclickable tabs:¨  View My Profile: See your profile like your network does¨  Edit My Profile: Edit different elements of your profileClicking Edit next to theseelements allows you to makechanges to the followingelements…
  4. 4. Personal ProfileSnapshotOverview of your name, locations, current title, past positions,education, recommendations, and links to your websitesWhen viewing other profiles, you will see a list of icons to the rightof the snapshot:¨  Send a message¨  Get introduced¨  Add to your Network¨  Forward profile¨  Search for references¨  Print
  5. 5. Personal ProfileStatusShare updates with your networkPhotoAllows the people you ve met and previously worked with to quickly identify youExperienceSorted in chronological order and similar to what is on your resumeEducationProvides insight into where, when and what you studiedAdditional InformationLists your websites, interests, groups andassociations, honors and awards
  6. 6. Additional Site FeaturesGroups¨  Join groups to discover the most popular discussions in your professional groupsAnswers¨  Share business knowledge by asking a question to get answers from your network and other experts¨  Showcase your knowledge and interests by answering questions from othersEvents¨  Discover who in your network is attending certain events and invite others¨  List your event and share it with your LinkedIn networkPolls¨  Set up unique polls to gather input from LinkedIn members¨  Breakdown responses by industry, position, age and more
  7. 7. Adding ConnectionsGet more out of LinkedIn by inviting your friends and colleagues toconnect with you.¨  Manually enter email addresses of people you know¨  Search your email contacts¨  Search for colleagues from current and past employers¨  Search for past or present classmates and professors¨  Invite someone who isn t currently on LinkedIn to join
  8. 8. Company PagesCompany Pages feature:¨  Company overview¨  Who works at the company¨  Unique data from LinkedIn
  9. 9. Components of aCompany PageRelated CompaniesTrends in the work history of users and connections between companiesKey StatisticsNon-personally identifiable data of LinkedIn users currently employed by thecompanyCompany DescriptionOverview of the companyCompany EmployeesList of LinkedIn users in your networkNew HiresUsers who indicate in their profile that they ve recently joined the companyRecent Promotions & ChangesUsers who indicate they ve recently changed positionsPopular ProfilesHighlighted users because they are active in the news, references in blogs,participate in industry groups and/or are frequently the result of searches
  10. 10. Contact Information Whitney Hewitt WHewitt@GatzOptimize.com www.Twitter.com/GatzSocialMedia www.LinkedIn.com/Company/Gatz-Optimize

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