Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Rocklin chamber brown bag 4.7.11


Published on

  • Be the first to comment

  • Be the first to like this

Rocklin chamber brown bag 4.7.11

  1. 1. Social Media Marketing<br />Connecting All The Pieces<br />
  2. 2. Connecting Pieces<br />Affordable Advertising<br />Public Relations<br />Networking Offline<br />What’s Next?<br />Combining Efforts with Social Media<br />Bridging Affordable Advertisements<br />Being Public with Public Relations<br />Offline and Online Networking<br />
  3. 3. Combining Efforts<br />What is Social Media?<br />Social media is a term used to describe the type of media that is based on conversation and interaction between people online<br />There are more than 850 Social Media sites also called Social Networks, the ones we will discuss are Twitter, Facebook, LinkedIn, YouTube, Blogging, Yelp & Foursquare.<br />Our Philosophy is based on a concept called Social Media Marketing. We believe that Social Media is one element within your marketing strategy, working synergistically with all of your marketing efforts to increase your overall results.<br />
  4. 4. Bridging Affordable Advertisements<br />Bridging the Gap between Social Media and Affordable Advertisements<br />Taking all your advertisement artwork, language and discounts online<br />Upload your advertisements onto your Facebook Page, link it to your Twitter Profile and LinkedIn account<br />Passing on the savings from offline to online increases your impact<br />Example: Groupon<br />
  5. 5. Being Public with Public Relations<br />Apply the same principals here as you would with the advertisements<br />Take all Public Relations from offline to online, whether you do it yourself or hire professionals<br />The potential for impact increase with every network you post on<br />
  6. 6. Offline to Online Networking<br />Build a Strategy<br />Offline Strategy<br />Who will you talk to?<br />How many people will you talk to?<br />How much information will you gather?<br />What information will you gather?<br />Online Strategy<br />Which Social Networks will you sign up for?<br />Why do you want to sign up for them?<br />What will you do o them?<br />
  7. 7. Up Coming Events<br />April 14th Rocklin Chamber Breakfast7:30am to 9:00am at Whitney Oaks Golf Club<br />April 20th Rocklin Chamber Mixer 5:00pm to 7:30pm at Wave<br />April 27th Rocklin Chamber Late Lunch 1:00pm to 2:30pm at Chuggers (50 people)<br />
  8. 8. Do It Yourself vs. Expert<br />DIY<br />SM Expert<br />Learning on your own<br />Time for research<br />Mistakes<br />You will make a few mistakes which can be costly<br />Guiding yourself<br />No strategic Strategy<br />Knows SM & Stays on top of changes<br />Ability to give guidance & structure<br />Strategic Strategy for your business<br />When going into a dark room would you rather go in with or without a flashlight?<br />