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Rocklin chamber brown bag 4.7.11

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Rocklin chamber brown bag 4.7.11

  1. 1. Social Media Marketing<br />Connecting All The Pieces<br />
  2. 2. Connecting Pieces<br />Affordable Advertising<br />Public Relations<br />Networking Offline<br />What’s Next?<br />Combining Efforts with Social Media<br />Bridging Affordable Advertisements<br />Being Public with Public Relations<br />Offline and Online Networking<br />
  3. 3. Combining Efforts<br />What is Social Media?<br />Social media is a term used to describe the type of media that is based on conversation and interaction between people online Wiki-pedia.com<br />There are more than 850 Social Media sites also called Social Networks, the ones we will discuss are Twitter, Facebook, LinkedIn, YouTube, Blogging, Yelp & Foursquare.<br />Our Philosophy is based on a concept called Social Media Marketing. We believe that Social Media is one element within your marketing strategy, working synergistically with all of your marketing efforts to increase your overall results.<br />
  4. 4. Bridging Affordable Advertisements<br />Bridging the Gap between Social Media and Affordable Advertisements<br />Taking all your advertisement artwork, language and discounts online<br />Upload your advertisements onto your Facebook Page, link it to your Twitter Profile and LinkedIn account<br />Passing on the savings from offline to online increases your impact<br />Example: Groupon<br />
  5. 5. Being Public with Public Relations<br />Apply the same principals here as you would with the advertisements<br />Take all Public Relations from offline to online, whether you do it yourself or hire professionals<br />The potential for impact increase with every network you post on<br />
  6. 6. Offline to Online Networking<br />Build a Strategy<br />Offline Strategy<br />Who will you talk to?<br />How many people will you talk to?<br />How much information will you gather?<br />What information will you gather?<br />Online Strategy<br />Which Social Networks will you sign up for?<br />Why do you want to sign up for them?<br />What will you do o them?<br />
  7. 7. Up Coming Events<br />April 14th Rocklin Chamber Breakfast7:30am to 9:00am at Whitney Oaks Golf Club<br />April 20th Rocklin Chamber Mixer 5:00pm to 7:30pm at Wave<br />April 27th Rocklin Chamber Late Lunch 1:00pm to 2:30pm at Chuggers (50 people)<br />
  8. 8. Do It Yourself vs. Expert<br />DIY<br />SM Expert<br />Learning on your own<br />Time for research<br />Mistakes<br />You will make a few mistakes which can be costly<br />Guiding yourself<br />No strategic Strategy<br />Knows SM & Stays on top of changes<br />Ability to give guidance & structure<br />Strategic Strategy for your business<br />When going into a dark room would you rather go in with or without a flashlight?<br />

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