Marketing & Media Planning Tool Kit Contact: Gary Voudrie Media & Content Sales Manager Mobile: 202.906.9242 email@example.com Skype: gary.ganttheadOur Guidance + Your Offering = REAL SOLUTIONS HOT PROJECTS: Project Portfolio Management/PMO Information Technology Software Development BPM/Process Improvement Requirements Management Quality Management Agile/ALM Systems Integration ERP Governance/Compliance New Product Development IT Strategy Testing/Test Management Training/Certifications Business Intelligence EVM Knowledge Management Enterprise Architecture CRM ITIL/Service Management [ quality leads [ meaningful branding Formerly [gantthead.com]
BY THE NUMBERSTotal Registered Members: 550,000 & more than 3,000 new members joineach month! • 71% are PMs, Senior IT orGlobal, but North America-focused Business Management or C-Level Executives 57% USA 7% India • 63% are within North America 6% Canada 6% United Kingdom • 66% are from companies 4% Australia with annual revenue of 7% Other Asia Pacific $51 million or more 7% Other Europe • Almost 60% recommend or 6% Other make final decision on purchasing • PM Insider– weekly e-newsletter reaches 180,000 opt-in subscribers • IT Strategist – monthly executive newsletter featuring Gartner PPM Summit research reaches 96,000 opt-in subscribers • The Agileist – monthly Agile focused e-newsletter reaching 80,000 opt-in subscribers • Certification Update– monthly e-Newsletter reaches 90,000 opt-in subscribers • Email List Rental (Opt-In) for Vendor Offers: 120,000 (North America 60,000) • Direct Mail List Rental: 210,000 USA/Canada • PMXPO – Annual Virtual Conference and Expo – over 5,000 live day attendees Job Functions 44% Project Manager 22% Senior Business & IT Mgmt (VP, Director etc.) 11% Consultant/Systems Integrator 11% Other 7% Developer/Programmer/Analyst/Team Member 5% C-Level (CEO, CIO, CTO, CFO, President etc.)
MEMBER DEMOGRAPHICSAdditional insight into our membership.“ProjectManagement.com isthe foremost recognizedproject management source Company Sizein my field. I work as a by Number ofgovernment contractor Employeesdeveloping, programming andoperating battle simulationsystems for Army soldierspreparing to deploy to real-world operations inAfghanistan. I need the rightanswers, right now, with easyaccess to reference materialto support it. Organization SizeProjectManagement.comprovides this!” in terms of approximate revenue- Ben Johnson, General More than $500 million 37%Dynamics Information $301 to $500 million 8%Technology $101 to $300 million 9% $51 million to $100 million 12% $11 million to $50 million 13% $5 million to $10 million 8% Less than $5 million 13%Do you have “ProjectManagement.input into which com- Its a one stopproducts and shop for all thingsservices your project and portfolioorganization management related.”purchases? - Ron Paniak, Portfolio Manager, Allstate Insurance Corporation
ONSITE ADVERTISINGDisplay ads, text ads, custom content creation,Events and Directories1. Onsite Display Ads:Leaderboard $100 CPMWindow $75 CPMSkyscraper $50 CPMMinimum: 50K impressions/mo.3. “Sponsored Announcements” Text Ads:Appear on virtually every page. Fixedplacement $4,950/month.4. Site Sponsorship LinkAppears on every page of gantthead.comNAV bar, above fold.Fixed Placement $2,500/month.5. Sponsored White PapersMaximize the lead generation capabilities ofyour assets and thought leadership! WhitePaper Posting, fixed placement,$1,000/month. Ask about Guaranteed Leadcampaigns using your White Papers.6. Events CalendarPromote your webinar or conference tomembers looking for places to learn. FixedPlacement, $1,000/mo.7. Tools & Training DirectoriesComprehensive detailed listings that helpmembers understand your offering. AnnualFeatured Listing, $4,950/year.8. Custom Content and Content Licensing,Industry Reports, White Papers, ArticlesStrategically designed mixes of your contentand ours, creating a clearer solution set formembers and nurtured/guaranteed leadsfor you.
CUSTOM CONTENT: WHITE PAPER DEVELOPMENT and CONTENT LICENSING Why scramble for great project management content for your marketing channels. Let us help.With our content experience, network of Subject Matter Experts, and membership reach of more than 550,000 -ProjectManagement.com is THE place to build your next thought leadership report or white paper. Custom Content Development Content Licensing With the worlds largest library of PM articles, white papers, reports, tools and templates , ProjectManagement.com is now offering content licensing to redistribute or integrate our content into your online marketing platforms (websites, newsletters, bulletins, Custom White Paper Package webinars). Great content can create deep engagement with your ProjectManagement.com Subject Matter Experts and editor current customers and prospects. will collaborate with you and your team to produce a 5-7 page white paper for you that addresses a topic of interest to our Our approach is customized, enabling members and aligns with your solution. you to access an entire product or specific industry, issue, article, online Includes promotional schedule and 200 guaranteed leads. content or special report based on your individual business needs. Custom White Paper: $12,000 Rates: Article: $995 per article for one year license. Quantity discounts also available. Custom Article: $3,995 per article with unlimited license (written specifically for you) Deliverables, Project Plans, Presentations and Checklists: $3,995 for annual license agreement Processes: $25,000 for annual license
CUSTOM CONTENT: INDUSTRY RESEARCH and REPORTWith our content experience, network of Subject Matter Experts, and membership reach of more than 550,000 -ProjectManagement.com is THE place to build your next thought leadership report or white paper.Custom Content Development Industry Research and Report Custom Research helps you better understand the Agile, PPM, and PMO challenges and issues that are of utmost interest to your target customers. Your project can also include guaranteed leads, webinars with the Analysts, and more! First, together we determine the Research topic. Then: · Subject Matter Experts draft a set of survey questions. Vendor also provides input for questions. · Publisher pushes survey out to targeted members · Vendors clients to be interviewed as specific company examples to be highlighted in the Report · Vendors thought leaders supply quotes for inclusion in the final Research Report · Vendor is recognized as the exclusive sponsor of the Report · Vendors Logo on the cover for the life of the report · Vendor has right to freely redistribute the Report for one year – this will be an exceptional addition to your intellectual property library. Exclusive Sponsorship with Webcast and 350 (minimum) Guaranteed Leads. Rate: $40,000 Includes all of the above, + 350 Guaranteed Leads • Publisher to produce and host a webcast with the analyst who wrote the research report and vendor and distribute the report to webinar attendees • Promotional guarantee of at least two email blasts to 25,000 members each in North America, one facebook posting, 3 tweets, and one blog posting • Additional Leads can be purchased at $35/CPL (up-charge for additional selects) Exclusive Sponsorship with 150 Guaranteed Leads. Rate: $25,000 Includes all of the above, + 150 Guaranteed Leads We also guarantee at least one email blast to 15,000 members in North America, one facebook posting, 3 tweets, and one blog posting Additional Leads can be purchased at $35/CPL (up-charge for additional selects) Exclusive Sponsorship (Content-Only). Rate: $20,000 Includes all of the above, with no promotion, or lead guarantee "Brought to you by" recognition on the registration page for report downloads The content will be posted on our site for up to one year.
OPT-IN EMAIL and DIRECT MAIL LISTRENTALS ProjectManagement.com’s lists reach the largest dedicated membership of project managers available. They grant direct access to IT and Project decision makers actively involved in a variety of projects and portfolio management. Ask us about our Specialized Email Lists targeting subscribers interested in: Agile/ALM, PPM, PMO, Quality Management, Requirements Management, Application Development, Business Intelligence/Data Warehousing, CRM, Knowledge Management, Process Improvement, and more.ProjectManagement.com Opt-In EmailTotal: 120,000USA: 51,011 Canada: 6,347Email Rate: Base/Transmission: $500/MSelects additional charge.ProjectManagement.com Opt-In PostalTotal: 210,00USA: 191,791 Canada: 18,776Direct Mail Rate : $275/M “I‘ve used gantthead (ProjectManagement.com) for many,Selects additional charge. many years - first in my job in IT and now as a reference site for my research. It’s one of my favorites by far! I‘mSelections: actually about to mention it in an upcoming report onIndustry $15/M project templates. I’ll make sure to send you a copy.”Job Function $20/M - Mary Gerush, PMP, AnalystZip/SCF $15/M Forrester Research | IT Application Development &Country/State $10/M Program ManagementContent Interest $30/M
GUARANTEED LEAD PROGRAM –SYNDICATED CONTENT/WHITE PAPERSOur Lead Generation Program guarantees a specifiednumber of leads that meet your pre-determinedrequirements. With your white paper assets andmessaging, we identify the best vehicles to deliver yourleads in a timely manner. Members who accesssyndicated content provide the required contactinformation and permission for us to share their contactinformation with you.All guaranteed lead campaigns include at no additionalcharge, a co-branded landing page and customized leadcollection form.For ProjectManagement.com members, the lead form willbe pre-filled with their profile information - doubling thelikelihood of form completion! LEAD NURTURING: Second touch from gantthead on your behalf. Additionally, we’ll nurture your lead by reaching out to them with an additional message after they’ve downloaded your asset, so theyll get two "touches" from us about you, before you start directly marketing to the registrant. Its a “thank you” email that can also include links to your tour, demo, webinars etc. You supply the copy to us to use. RATES: $40 per lead base plus; $10-30 per lead qualification fees (i.e. company size, geography, etc.) • Minimum of 150 leads per campaign • Volume discounts apply *gantthead.com reserves the right to refuse guaranteed lead offers. Validity of leads is based on what is submitted on form, minus any clearly false information (such as false names or companies).
WEBINARSThought Leadership/Guaranteed Registrations Reach the Right Audience HOW IT WORKS: Our audience reaches more than 540,000 gantthead An expert, either yours or ours, members around the globe. These are active project and program provides a 50-minute executives charged with managing project offices, program offices presentation on a topic that and project portfolios of organizations big and small. From this addresses a pressing need in the larger audience, we can tailor your advertising campaigns to target industry. This topic is typically the “sweet spot” for your organization. closely related to the solution you provide. We will wrap that presentation with a gantthead In the Right Way introduction and closing, including a Q&A session, togantthead webinars take advantage of the online environment to emphasize its value to thebring together your audience, in a convenient, cost-effective and members that we know so well.highly interactive event. Attendees get your message from thecomfort of their desktop, wherever they are. We also offer the An advertising campaign leadingreliability and credibility of gantthead’s seasoned experts to up to the webinar will attractintroduce and moderate your webinar. This introduction will bridge attendees, and a post-sessioncurrently hot community conversations with your session - engaging email blast will bring morethe audience in a way not possible elsewhere. attention to your webinar, which will be available on demand for a period of 3 months following the event date. With the Right MessageA decade in this market has given us a very deep understanding of the membership we serve. Effectivemarketing isn’t about pushing product; it’s about matching your offering with the people who need it. Tothat end, we will only run webinars that we feel sure our audience will benefit from and have an interest in.We can help you plan your online session and offer valuable feedback and best practices to further improveyour response. In other words, we will work with you to make sure it works. RATES: At the Right Cost $12,500 -vendor-provided speaker, GANTTHEAD WEBINARS ARE AN 250 guaranteed registrations INCREDIBLE VALUE with measurable ROI: starting at $12.5K, with lead guarantees and enhanced support Add $2,500 for gantthead-provided options. speaker fee
PMXPO 2013 VIRTUAL TRADE SHOWMark your event calendar for April 25, 2013.Reach out to over 5,000 attendees on the LIVE day.PMXPO 2013 is a rich media experience witha grand entranceway, Conference Hall, SPONSORSHIP LEVELSExhibit Booths, Resource Center, NetworkingLounge, Giveaways & Product SOLD - Keynote Sponsorship, $30,000, includes:Demonstrations. • 15-minute presentation immediately following the keynote presentationAUDIENCE: PMXPO addresses the specific • PLUS you receive the entire list of attendees as leadsneeds of project executives and aspiring • And all the features and benefits of the Track Sponsorship.executives, charged with managing projectoffices, program offices and project Platinum Sponsorship, $20,000, includes:portfolios of organizations big and small. • Option to give a 15-minute presentation immediately following the Track presentation you sponsor. You receive as 86% are PMs, senior IT management or leads, all the attendees from the track presentationc-level executives you sponsor. 70% are within North America • Dedicated email blast to the entire registration list, post- Half are from companies with more than event. ($6,000+ value)1000 employees • And all the features and benefits of the Track Sponsorship. Almost 70% recommend or make finaldecision on purchasing Gold Sponsorship, $15,000, includes: • Option to give a 15-minute presentation immediatelyWHY SPONSOR PMXPO? following the Track presentation you sponsor.- Sponsors and Exhibitors Enjoy Unmatched • You receive as leads, all the attendees from the trackROI presentation you sponsor.- Goes Directly to Project Leaders’ Desktops! • And all the features and benefits of the Premium- Is Real-time interaction with Thousands of Booth Sponsorship.Attendees. • Optional Prize Giveaway.- Guarantees you walk away with actionable • Two pop-up announcements to conference attendees duringcontacts and leads the event.-Is the Perfect way to meet Top-Level • Three assets available in Resource Center.executives who don’t have much time, but • Ability to link to external web site, surveys or webinar sign-crave expert content and interaction with up.Peers and Vendors! • Inclusion in pre-event reminder email to promote giveaway, speaker, product; whatever you like!PMXPO Exhibition Hall encouragesthousands of attendees to investigate new Premium Booth Sponsorship, $7,000, includes:products and services, view demos, pick up • Choose from four booth templates, then customize colorwhite papers and case studies in their scheme, background image, A/V greeting and scrolling marquis.“briefcase”, and chat live with your • Live chat.company representatives. • Up to 10 product listings. • Up to 10 uploaded files or resources.
NEWSLETTER: PM INSIDER180,000+ Opt-in Subscribers. Delivered WeeklyFeaturing the latest articles from gantthead gurus,highlights from solution-specific departments,recent downloads from gantthead’s extensivelibrary, hot topics to discuss with fellow ganttheads,special offers from gantthead sponsors, andentertaining quotes to lighten things up. “I have to admit that the light-hearted humor present in your newsletter keeps me coming back. Its a pleasure to read, and helpful as well.” --Tim M.Rates and Placements:1. Premium Sponsorship– above Masthead text ad. Rate: $79502. Skyscraper Ad Sponsorship (160x600).Rate: $29503. Secondary Text Ads. Text ad displayed under“Special Offers and Sponsored Announcements” upto 300 characters with embedded URL. (Limit of 4).Rate: $29504. Window Ad Sponsorship.Rate $19505. Exclusive/Roadblock Sponsorship - all adpositions belong to YOU.Rate: $14,500All sponsors included under “This Week’sNewsletter Sponsors.”
NEWSLETTER:IT STRATEGIST96,000 Opt-in subscribers. Delivered monthly.IT Strategist features the latestresearch and articles related toProject Portfolio Management,Business-Driven PMOs, IT strategyand business issues facing seniorlevel practitioners and executives.Positions available:1. Premium Sponsorship -“Sponsored By Company Name”designation- 250-character text ad atopnewsletter- Skyscraper banner (120x600-pixels)- Company name, link andpromotion (up to 70 characters)under “In this Issue”.Rate: $68752. Secondary Text Ads- Text ad displayed under “SpecialOffers and SponsoredAnnouncements” up to 300characters with embedded URL- Company name, link andpromotion (up to 70 characters)under “In this Issue”.(Limit of 4 text ads in this section)Rate: $2950
NEWSLETTER: THE AGILEIST80,000 Opt-in subscribers. Delivered Monthly.The Agileist addresses Agile projectmanagement techniques, strategies andindustry trends. In each issue, you’ll findexclusive articles covering Agile Process, AgilePeople, Agile Technology and AgileOrganizations. You’ll also get blogger updates,downloads, event notices, tool news andindustry headlines to support all of your agileproject management efforts, wrapped up inProjectManagement.com’s unique andentertaining style. We welcome you to join usin this next step toward the success of agileproject managers within our vibrant, growingcommunity.Rates/Positions available:1. Premium Sponsorship– above Masthead text ad.Rate: $68752. Skyscraper Ad Sponsorship. 160x600. Rate:$29503. Secondary Text Ads.Rate: $1950All sponsors included in “This Issue’sNewsletter Sponsors.”
NEWSLETTER:CERTIFICATION UPDATE90,000 Opt-in subscribers. Delivered Monthly.Certification Update covers exclusivecertification tips and techniques; thelatest in career development practices;upcoming training and educationevents; and special offers fromsponsors.Positions available:1. Premium Sponsorship - includesabove the fold link in “This Week’sSponsors” , above Masthead text ad2. Secondary Text Ad includes above thefold link in “This Week’s Sponsors” andtext ad in middle of newsletter.Heads Up RatesPremium Sponsorship: $6,875-Premium text Ad (Company name line,and up to 2 lines, 170 characters of text,URL embedded)-Skyscraper Ad (120x600)Secondary Sponsorships: $1,950- Text ad: Up to 250 characters, 4 linesof text, URL embedded. (Limit of 4 textads in this section)
TOOL AND TRAINING DIRECTORIESWhen members are searching, you need to be there to be found! ProjectManagement.com’s Tool Directory is the most powerful directory of its kind on the web. It is designed to help project managers easily sift through thousands of options to find the perfect PM tool to meet their needs. They can search by categories, features and platforms, then they can contact those providers directly to learn more about specific offerings—all from one, simple, intuitive user interface. Current Category Tabs to assert your Category dominance on include: Agile, Collaboration, PM, PPM, RM, and Time Keeping. FEATURED TOOL/FEATURED TRAINING Sponsorships. Detailed listing on front page of Tool or Training Directory and One Category Tab of your choice, logo, higher search ranking, links, lead capture and social ProjectManagement.com’s Training media add-ons. Rate: $4,950/year Directory is the most powerful directory of its kind on the web. It is designed to help project managers easily sift through thousands of options to find the perfect training program to meet their needs. They can search by program type, learning subject and method of delivery, then they can contact those providers directly to learn more about specific offerings—all from one, simple, intuitive user interface. Featured Program Categories currently include: PMP Prep, Master’s in PM, Certificate in PM, MS Project Training, Soft Skills, and 6Sigma.
EDITORIAL THEMES & CALENDAROur Editorial focus is featured on ProjectManagement.com’s front page andalso in our weekly PM Insider newsletter to 180,000+ subscribers. June: Personal Project Management (Managing projects for other folks is something we all do, but what about managing our own work? What practices, tools, techniques are we each using to manage the onslaught of information and work we are trying to keep track of at a personal level.) July: Olympic Sized Projects (dealing with large projects and the special challenges they present) August: Green PM (newest trends,January: PM in Challenging Times/Budget PM (how has the technologies, etc.)economy affected the day-to-day duties of the PM? Whatcorners have we had to cut? What special September: The Edge of PM (Newtechniques/tricks/tips have helped us get through this? How practices, tools, techniques in PM : Whathave we managed with smaller budgets and workforces, and new things are people doing tobigger workloads?) successfully manage projects? Technology: Whats now, whats to come?)February: Agile/Scrum October: Portfolio Management (PPM)March: Social Media and Project Management (how has therise of social media/networking affected PM? How do we November: IT Service Managementbest take advantage of it? What issues do we need to be (managing systems, CRM, IT frameworks,aware of? Success stories, etc.) process improvement, business strategy)April: Stakeholder Management (the regulars, along with a December: The Gift of Failure (have PMsfocus on other stakeholders like working with business explain some of their worst failures andanalysts, risk specialists, HR professionals and how these how this has led them to be moreinteract with the project team) successful, or what they were able to learn from these that made them better in the May: Politics and the PM future; learning from failure; post- (Identifying and dealing with mortems) politics on projects; curbing scandals, uncovering political mine Ask us how to maximize your exposure traps, preventing riots, winning opportunities during a theme month that’s support, the power of persuasion) most relevant to your solution!
AD SPECS Onsite Skyscraper Ad: Pixel Width – 160 Pixel Height - 600 Maximum File Size - 100k for onsite File Format - gif, jpeg or flash (flash creative must include gif back-up version and url) (Placement: rotating - right sidebar on http://www.gantthead.com) Onsite Window Ad: Pixel Width – 300 Pixel Height – 250 Maximum File Size - 100k for onsite File Format - gif, jpeg or flash (flash creative must include gif back-up version and url) (Placement: rotating - middle of the page on http://www.gantthead.com) Onsite Button Banner Ad: Pixel Width – 160 Pixel Height - 60 Maximum File Size - 25k File Format - gif, jpeg (Placement: fixed - middle of the page on http://www.gantthead.com) Onsite Sponsor Link: Company name (20 characters max including spaces), URL embedded. (Placement: fixed - right sidebar on http://www.gantthead.com) Onsite Text Ad: 250 characters max including spaces. No more than 3 lines, if using hard returns. URL embedded. (Placement: fixed - bottom of the page on http://www.gantthead.com) Onsite Sponsored White Paper: 250 characters max including spaces. URL embedded. 150x80 logo. (Placement: fixed - top of the page on http://www.gantthead.com/white-papers/) Onsite Vendor Event Listing: Must Pertain to an upcoming event, i.e.. webcast, seminar, course, etc. Specs - event title, date, location, url and 50 word description (Placement: fixed - http://www.gantthead.com/events/eventMain.cfm) Guaranteed Leads Campaigns: Client must provide the following for the lead collection page to be created. -Fields to collect, and which are required vs. optional -180x50 logo in gif or jpeg format -250 character and 600 character text descriptions of asset being promoted -PDF or URL of asset being promoted -Special requirements for weekly leads file (format, field names, etc.) -Contact your sales rep for additional restrictions. Ads with Sound - audio must be user initiated. Graphic icon or words “click to listen” may be used to indicate sound and how user can interact with ad.