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Cac 2010 Creative Marketing- Gary Beal currently lives in Malta - Malta

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- Gary Beal currently lives in Malta - Malta

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Cac 2010 Creative Marketing- Gary Beal currently lives in Malta - Malta

  1. 1. Creative Marketing Soltions
  2. 2. Creative Marketing Soltions
  3. 3. Creative Marketing Soltions
  4. 4. Links Could I or Should I Buy Links? PDF and PPT downloads available at www.VanguardSEO.com
  5. 5. Links Could I or Should I Buy PDF and PPT downloads available at www.VanguardSEO.com
  6. 6. Links Where do I buy websites? PDF and PPT downloads available at www.VanguardSEO.com
  7. 7. Links What to look for when buying a There are a few other factors to look at before buying a site; 1. Domain Age – 2 years min.unless other factors outweigh this 2. Page Rank – yes it does matter when buying a site because it represents G-Trust 3. Number of existing back links 4. Quality of those back links and are they to any deep pages? 5. How many pages are indexed with Google? 6. Install McAfee Site Inspector on your computer. It will flag any issues to do with bad history, malware or any one of many other problems 7. Will the BL’s stay in place once bought? 8. Other pluses are host location vs. target location, the number of registrants of the domain, DMOZ listing and rankings. If it’s a forum, the number of active members and recent posts are important. 9. Check Wayback.org for historical content & DomainTools 10. Check ValidRank.com for fake Page Rank *TIP - USE TO SEE IT’S WEB PRESENCE
  8. 8. Use RSS Feeds for Links Additionally manually submit through these RSS directories http://www.feedmil.com/addfeed.jsp http://www.feedest.com http://www.feedlisting.com/submit.php http://www.feedgy.com/Submit.aspx http://www.feedlisting.com/submit.php http://www.feedbees.com/add.php http://rssmountain.com/submit_anonym.php http://www.feedsee.com/submit.html http://feedfury.com/submit http://www.rssmicro.com/FeedRank/?Fe...com%2frss.aspx http://www.millionrss.com/add-my-feed.php http://www.rss-network.com http://www.goldenfeed.com/AddFeed.aspx http://www.rssmad.com/index.php http://www.feedbomb.com/ http://www.plazoo.com http://www.rss-feeds-directory.com PDF and PPT downloads available at www.VanguardSEO.com
  9. 9. Geographical Targeting & Subdomains Geographical Targeting & Subdomains – (Advanced Geotargeting) – This isn’t for the faint at heart, the lazy, or the website owner that isn’t ready to do the extra work to get your piece of the pie.
  10. 10. Geographical Targeting & Subdomains Geographical Targeting & Subdomains – (Advanced Geotargeting) – This isn’t for the faint at heart, the lazy, or the website owner that isn’t ready to do the extra work to get your piece of the pie.
  11. 11. Geographical Targeting & Subdomains Target: Region Target: Language Use Geotargeting Don’t Use Geotargeting PDF and PPT downloads available at www.VanguardSEO.com
  12. 12. Geographical Targeting & Subdomains Should I be using Google’s Geotargeting? 1 .Your target market? 2. If you need language based subdomains or subdirectories? 3. Should you move hosting as well? 4. Cost of translation 5. Can I afford to do it all? PDF and PPT downloads available at www.VanguardSEO.com
  13. 13. Geographical Targeting & Subdomains Should I be using Google’s Geotargeting? PDF and PPT downloads available at www.VanguardSEO.com
  14. 14. Geographical Targeting & Subdomains Do I target a REGION or a LANGUAGE? PDF and PPT downloads available at www.VanguardSEO.com
  15. 15. Geographical Targeting & Subdomains Do I target a REGION or a LANGUAGE? REGIONAL TARGETING 1. Create a subdomain or a subdirectory in the native language and use Webmaster Central to geographically target it 2. Host the subdomain on a server in the native region and use geographical targeting 3. Use the region in all meta tags 4. Build back links from similar TLD's 5. If you own a TLD build directories (language) and domains (regions) 6. Use the language or native terms PDF and PPT downloads available at www.VanguardSEO.com
  16. 16. Geographical Targeting & Subdomains Do I target a REGION or a LANGUAGE? LANGUAGE TARGETING 1. Create a subdirectory in the native language (I.e. www.yoursite.com/nl/) 2. Build back links from same language websites 3. Do not use geographical targeting 4. Build back links from same TLD’s or ccTLD’s PDF and PPT downloads available at www.VanguardSEO.com
  17. 17. Geographical Targeting & Subdomains ON A SIDE NOTE!!! - If you own a TLD such as .com, .net or .org you can target both subdomains and subdirectories with Google Geotargeting!! Primary TLD (.com, .net, .org, etc.) .COM FR.COM FR.COM.Subdirectory No Geotargeting Geotargeting Geotargeting All Languages France All Languages UNIQUE CONTENT UNIQUE CONTENT PDF and PPT downloads available at www.VanguardSEO.com
  18. 18. Geographical Targeting & Subdomains How do I get started with Geographic Targeting? 1. Get the content rewritten using SEO (About £149 per 1000 words) PDF and PPT downloads available at www.VanguardSEO.com
  19. 19. Geographical Targeting & Subdomains How do I get started with Geographic Targeting? 1. Get the content rewritten using SEO (About £149 per 1000 words) Don’t just get them rewritten, get them optimised as well! PDF and PPT downloads available at www.VanguardSEO.com
  20. 20. Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region PDF and PPT downloads available at www.VanguardSEO.com
  21. 21. Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region PDF and PPT downloads available at www.VanguardSEO.com
  22. 22. Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains FR.website.com ES.website.com DE.website.com IT.website.com PDF and PPT downloads available at www.VanguardSEO.com
  23. 23. Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains 4. Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host FR.website.com Get a new A (Address) DNS record ES.website.com Get a new A (Address) DNS record DE.website.com Get a new A (Address) DNS record IT.website.com Get a new A (Address) DNS record PDF and PPT downloads available at www.VanguardSEO.com
  24. 24. Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains 4. Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host 5. Go to Google’s Webmaster Central and get a new verification code PDF and PPT downloads available at www.VanguardSEO.com
  25. 25. Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains 4. Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host 5. Go to Google’s Webmaster Central and get a new verification code PDF and PPT downloads available at www.VanguardSEO.com
  26. 26. T Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains 4. Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host 5. Go to Google’s Webmaster Central and get a new verification code 6. Add the code between your <head> tags (or add an html file) PDF and PPT downloads available at www.VanguardSEO.com
  27. 27. T Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains 4. Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host 5. Go to Google’s Webmaster Central and get a new verification code 6. Add the code between your <head> tags (or add an html file) PDF and PPT downloads available at www.VanguardSEO.com
  28. 28. Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains 4. Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host 5. Go to Google’s Webmaster Central and get a new verification code 6. Add the code between your <head> tags (or add an html file) 7. Submit to Google for crawl PDF and PPT downloads available at www.VanguardSEO.com
  29. 29. IMPORTANT Things to Remember! • To target a language using only subdirectories do not use geographic targeting • You can target a language with both subdomains and subdirectories but if you have a top-level TLD (.com) use subdirectories versus subdomains. • You can use Google geographical targeting on subdomains and subdirectories • Your title should be in the native language and/or use regional slang terms where they apply. • Use language-based meta tags whenever targeting language-based searches • Host subdomains that are for geographical targeting in the target region • When you implement the subdomain strategy, link to it from the original website • Create new sitemaps for each subdomain • When creating meta tags and content be sure to use native slang. • Get back links from same TLD's (get a .nl link to your .nl site in the native language) • If you have a TLD (like .nl or .de) do not use geographical targeting. These domains are already associated with its designated region PDF and PPT downloads available at www.VanguardSEO.com
  30. 30. Social Bookmarking After extensive testing over the past 3 years as well as watching and anticipating what Google will resort to versus links, I firmly believe, and have proof, that Social Bookmarking will become a big part of Google’s refined algorithm.
  31. 31. Social Bookmarking PokerListings.nl #7 nl.PokerNews.nl #8 PDF and PPT downloads available at www.VanguardSEO.com
  32. 32. Social Bookmarking PDF and PPT downloads available at www.VanguardSEO.com
  33. 33. Social Bookmarking nl.PokerNews.com #7 nl.PokerNews.com #8 PokerListings.com #9 PDF and PPT downloads available at www.VanguardSEO.com
  34. 34. Additional Killer Tools This monitors Google’s data bases and will notify you when content appears that contain the kw/kw phrase that you are looking for. This is a tool that shows graphs identifying the traffic trends over time, from the last few years to the last few weeks and allows you to see a snapshot of most any industry. This is a supercharged version of Trends. It monitors the actual search queries globally with multiple filters for region, timeline, sectors, etc. XENU – crawls your website and identifies errors, link structure, page size, external links and many other things that are important to the health of your site SEO Spyglass – Gives you a detailed report of your own or a competitors back links and ranks them using important factors like follow-no follow, Page Rank, and other factors. You can even import your Google WMC exported BL report and see if any of the back links to your site are potentially hazardous. PDF and PPT downloads available at www.VanguardSEO.com
  35. 35. Niche & Longtail Targeting 25% of the searches on Google every day have never been searched before PDF and PPT downloads available at www.VanguardSEO.com
  36. 36. Niche & Longtail Targeting 60% of all conversions come from niche and longtail terms PDF and PPT downloads available at www.VanguardSEO.com
  37. 37. Niche & Longtail Targeting Where/How can I Identify the Niche and Longtail terms? Log Files PDF and PPT downloads available at www.VanguardSEO.com
  38. 38. Niche & Longtail Targeting Where/How can I Identify the Niche and Longtail terms? Hittail PDF and PPT downloads available at www.VanguardSEO.com
  39. 39. Niche & Longtail Targeting Where/How can I Identify the Niche and Longtail terms? PDF and PPT downloads available at www.VanguardSEO.com
  40. 40. Niche & Longtail Targeting Where/How can I Identify the Niche and Longtail terms? Google monitors their Datacenter’s and can notify you immediately when they find your query *TIP – use quotations if using a phrase PDF and PPT downloads available at www.VanguardSEO.com
  41. 41. PDF and PPT downloads available at www.VanguardSEO.com 34
  42. 42. PDF and PPT downloads available at www.VanguardSEO.com 34
  43. 43. DON’T FORGET!
  44. 44. DON’T FORGET! We are giving FREE 30-minute one-on-one sessions today and tomorrow – Get your time slot here – NOW
  45. 45. DON’T FORGET! We are giving FREE 30-minute one-on-one sessions today and tomorrow – Get your time slot here – NOW
  46. 46. DON’T FORGET! We are giving FREE 30-minute one-on-one sessions today and tomorrow – Get your time slot here – NOW Gary@VanguardSEO.com Office: 0113 242 6222
  47. 47. DON’T FORGET! We are giving FREE 30-minute one-on-one sessions today and tomorrow – Get your time slot here – NOW Gary@VanguardSEO.com Office: 0113 242 6222 Also, Pick up your coupon for a FREE £4000 One-Off In-Depth Analysis from the Desk AND Register Your Card to get This Presentation Emailed Sponsored By:
  48. 48. DON’T FORGET! We are giving FREE 30-minute one-on-one sessions today and tomorrow – Get your time slot here – NOW Gary@VanguardSEO.com Office: 0113 242 6222 Also, Pick up your coupon for a FREE £4000 One-Off In-Depth Analysis from the Desk AND Register Your Card to get This Presentation Emailed Sponsored By:
  49. 49. DON’T FORGET! We are giving FREE 30-minute one-on-one sessions today and tomorrow – Get your time slot here – NOW Gary@VanguardSEO.com Office: 0113 242 6222 Also, Pick up your coupon for a FREE £4000 One-Off In-Depth Analysis from the Desk AND Register Your Card to get This Presentation Emailed Sponsored By: THANK YOU FOR COMING!!

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