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Gary Kayye, CTS
HOW TO BRAND YOURSELF
A Workshop on Personal Branding
kayye@email.unc.
edu
@NMTIFAMP
@BrandingOfMe
@gkayye
WHO AM I?
$ = Brand Perfection
WHY
CARE?
1
You are a BRAND…
People like buying from humans, not
companies
People trust people
The better the brand, the more you can
...
HOW?
2
Trust creates loyalty and loyalty
evangelizes fans
Education is the best form of
advertising
Relationship marketing is fri...
BUSINESS V. PERSONAL
BRANDING STEPS
BRANDING STEPS
• Rethink what you are using social media for
• Everything public has to help you build or maintain
your br...
BRANDING TOOLS
BRANDING TOOLS
Facebook:
• Personal
• Consumer-Centric (B2C)
• Everyone’s on it
• Peer Review Future of Ads
• Proactive an...
BRANDING TOOLS
Twitter:
• Supports other SM
• News-Centric (retweet)
• Followers= Permission Marketing
• Thought Leadershi...
BRANDING TOOLS
LinkedIn:
• A Dynamic Resume/CV
• Simple Business People
Connectivity
• Great for Portfolios
• Thought Lead...
BRANDING TOOLS
Google+:
• GIANT SEO Benefit
• True, No One Uses it
• Users = Evangelists
• Duplicate Posts, OK
• Great Vid...
BRANDING TOOLS
PERSONALITY V. OVER-SHARING
SOCIAL MEDIA MANAGEMENT TOOLS
Hootsuite:
• Free
• Can Schedule and Manage
Social Media Feeds
• Time, Date and Format
Buffe...
• The Ultimate SME Weapon
• Consistently
• Stream of Consciousness Writing
• LinkedIn is good enough but your own
blog is ...
Gary Kayye, CTS
GETTING YOUR BLOG NOTICED
What you can do to build a brand via your blog
REMEMBER THE BASICS OF SEO
#1
WRITE KILLER HEADLINES
#2
COMMENT, COMMENT, COMMENT
with
LinkBacks
#3
SHARE (TOP AND BOTTOM)
#4
TELL YOUR FRIENDS
VIA SOCIAL MEDIA
1. Register your blog:
A. Screbnia
B. BlogEngage
C. AllTop
2. Update your Email Signatu...
GUEST BLOG
with LinkBacks (Industry Pubs, Local Pubs, Huff Post, Thought Catalog, etc.)
#6
NO ONE EVER WENT BROKE
UNDERESTIMATING THE
INTELLIGENCE OF THE
AMERICAN PUBLIC
Keep it Simple
ONE FINAL NOTE:
DO YOU HAVE KIDS?
Gary Kayye, CTSkayye@email.unc.
edu
@NMTIFAMP
@BrandingOfMe
@gkayye
The Branding of Me for Business Professionals (1-hour version)
The Branding of Me for Business Professionals (1-hour version)
The Branding of Me for Business Professionals (1-hour version)
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The Branding of Me for Business Professionals (1-hour version)

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If you attended Gary’s 1-hour workshop/seminar on personal branding, the following presentation is a PDF version of the presentation slides delivered live. This is a PDF with the full-resolition slides. If you have any questions regarding any of this information, Gary can be contacted at Gary@ravepubs.com.

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The Branding of Me for Business Professionals (1-hour version)

  1. 1. Gary Kayye, CTS HOW TO BRAND YOURSELF A Workshop on Personal Branding kayye@email.unc. edu @NMTIFAMP @BrandingOfMe @gkayye
  2. 2. WHO AM I?
  3. 3. $ = Brand Perfection
  4. 4. WHY CARE? 1
  5. 5. You are a BRAND… People like buying from humans, not companies People trust people The better the brand, the more you can charge Personal Branding makes you stand out Oh, that’s why you’re here, right? 1WHY CARE?
  6. 6. HOW? 2
  7. 7. Trust creates loyalty and loyalty evangelizes fans Education is the best form of advertising Relationship marketing is friend-based Respond to everyone, timely Under-promise & over-deliver Be consistent 2 HOW?
  8. 8. BUSINESS V. PERSONAL
  9. 9. BRANDING STEPS
  10. 10. BRANDING STEPS • Rethink what you are using social media for • Everything public has to help you build or maintain your brand • Be personal and sometimes even intimate • Evaluate posts: Helpful vs. Not Helpful to my brand • The Line: Confidence vs. Arrogance • No politics - ever (unless your a politician)
  11. 11. BRANDING TOOLS
  12. 12. BRANDING TOOLS Facebook: • Personal • Consumer-Centric (B2C) • Everyone’s on it • Peer Review Future of Ads • Proactive and Engaging
  13. 13. BRANDING TOOLS Twitter: • Supports other SM • News-Centric (retweet) • Followers= Permission Marketing • Thought Leadership • Personal vs. Company?
  14. 14. BRANDING TOOLS LinkedIn: • A Dynamic Resume/CV • Simple Business People Connectivity • Great for Portfolios • Thought Leadership Blog
  15. 15. BRANDING TOOLS Google+: • GIANT SEO Benefit • True, No One Uses it • Users = Evangelists • Duplicate Posts, OK • Great Video Training Platform
  16. 16. BRANDING TOOLS
  17. 17. PERSONALITY V. OVER-SHARING
  18. 18. SOCIAL MEDIA MANAGEMENT TOOLS Hootsuite: • Free • Can Schedule and Manage Social Media Feeds • Time, Date and Format Buffer: • Free • Can ALL Schedule Social Media Feeds • Time, Date and Format
  19. 19. • The Ultimate SME Weapon • Consistently • Stream of Consciousness Writing • LinkedIn is good enough but your own blog is best • Share it like crazy! Then, share it again
  20. 20. Gary Kayye, CTS GETTING YOUR BLOG NOTICED What you can do to build a brand via your blog
  21. 21. REMEMBER THE BASICS OF SEO #1
  22. 22. WRITE KILLER HEADLINES #2
  23. 23. COMMENT, COMMENT, COMMENT with LinkBacks #3
  24. 24. SHARE (TOP AND BOTTOM) #4
  25. 25. TELL YOUR FRIENDS VIA SOCIAL MEDIA 1. Register your blog: A. Screbnia B. BlogEngage C. AllTop 2. Update your Email Signature to include your blog and social media accounts 3. Always post all blog posts on your Social Media - consider a URL to your blog on all Social Media profiles 4. Add it to your LinkedIn Profile and Business Cards 5. In the beginning, ask your friends to help! #5
  26. 26. GUEST BLOG with LinkBacks (Industry Pubs, Local Pubs, Huff Post, Thought Catalog, etc.) #6
  27. 27. NO ONE EVER WENT BROKE UNDERESTIMATING THE INTELLIGENCE OF THE AMERICAN PUBLIC Keep it Simple
  28. 28. ONE FINAL NOTE: DO YOU HAVE KIDS?
  29. 29. Gary Kayye, CTSkayye@email.unc. edu @NMTIFAMP @BrandingOfMe @gkayye

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