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Octopus Newspaper Jwalant Dholakia Carrie Wall


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Octopus Newspaper Jwalant Dholakia Carrie Wall

  1. 1. Octopus Newspaper Jwalant Dholakia Carrie Wall OCE 6934 Mid Term 26 October 2007
  2. 2. Objective Develop an electronic wireless newspaper using principles of optical/color control found in cephalopods (squid, octopus, cuttlefish)
  3. 3. Microvilli arranged at right angles Problem to distinguish between different planes the light travels on Identification Single lens focuses light onto photoreceptor cells Excellent Vision Sees polarized and unpolarized light on si Vi CEPHALOPOD COLOR CONTROL Ca m Polarized Light Pattern ou fla ge Adapts skin patterns Defense Mechanism to background Chromatophores change brightness and pattern according to background. Colors might come from cells (iridophores & leucaphores) that reflect light from the environment gy/websites/2003/Muller/thecephalopodeye2.htm
  4. 4. Concept
  5. 5. Power Saving Mode Conceptualization - I U sa g e e Siz Battery ry tte Ba Charger Adapt er y Docking er Batt Station AUTONOMOUS Me SYSTEM mo ry Storage Capacity Unit Module Mini Harddrive Size LOCATION GPS Ultra-compact IDENTIFICATION GPS Module Cost Smallest, most light weight vs. Cost efficiency
  6. 6. Conceptualization - II Docking Station Synchronized updated (2 hours) sm Newspaper ni ha ec M g in at pd U REAL-TIME 2 Internet Mediums Lin - Newspaper UPDATES kt oi - Docking Station nte rn et WIFI Location of use - home Complete coverage GSM - beach WiMAX Size GPRS Small, low Cost cost module
  7. 7. Conceptualization - III Light weight 8.5" x 11" Paper Scroll Bar Size Readability e bl rta Newspaper Po Sheet of Paper Half Sheet HAND HELD Fl e Light Projection xi b le Bichromal Text Micro beads Retroreflective material LEDs Organic LEDS Material Display Aluminum Backing Color CCFLs Cost CCFLs emit light in Greyscale Liquid Crystal background Resolution Highly Reflective Material Fine Coarse LCs & polarized filters create text
  8. 8. Current technologies - Shortcomings  E-Ink Electronic paper  no wireless, static  Xerox Gyricon  No backlight, shorter lifespan  Polymer vision  No GPS, rigid  Hanlin, Epson, and iRex eReader  Rigid, thick, power consumption
  9. 9. Docking Station System block diagram To WLAN USB PowerMicrocontroller User GPS Supply Interface receiver Unit Power Supply & Microcontroller Charging Battery Display & Control Subsystem Module GPS/GSM Antenna GSM Dock Volatile Flash/ Microcontroller modem Interface Memory EEPROM & Subsystem Module Microcontroller To Display Controller RS232 USB
  10. 10. O-paper roadmap Generation 3 Color display WIMAX, Interactive Features Generation 2 CDMA,OLED, location specific services Generation 1 WIFI, GSM, LED time
  11. 11. Business Strategy  Do Strategy out to Google or Yahoo?  you sell  Yahoo Develop the O-paper Gen. 1 as the core IP and protect Internet company – search, email, finance, travel etc.   Commercialize by licensing to  Media companies - Newspapers  Online advertisements  Local companies – Valpak, The Flyer etc  Google  Selling the Ad-space to Google  Dominant online advertising company  Use licensing revenue for R&D to develop Gen. 2 and 3  Ahead of rivals in search, context-advertising etc.  Media Companies - Time Warner Inc., News Corp. etc  Strong media companies – TV, newspapers, web  Global footprint  So, what is the strategy?
  12. 12. System Components  GPS Module  SIRF* Powered  20 Channel GPS Receiver  Quad band GPRS  Embedded and SMTP Client  Embedded TCP/IP Stack  WIFI Module  Single-Chip 802.11g Transceiver  Reduces transmit power by 30%