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Microsoft PowerPoint - MW-TH-Dec

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Microsoft PowerPoint - MW-TH-Dec

  1. 1. Technology and Services for the Future of Global Wireless Roaming Martin Gutberlet Phil Redman December 22, 2004 ATC
  2. 2. Roaming for Global mobile user will become more important More international travel due to globalisation International travellers generate a high average return per user (ARPU) for mobile operators International travellers are more likely to be senior management. International subscribers need more support for upcoming data services like wireless email Subscriber demands are becoming more sophisticated – Same quality of service for voice and data as in home country – Same charging models and tariffs as in home country More variety of networks and handsets generates the need for international seamless access © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 1
  3. 3. Evolving wireless technology and non existing global standards generate enhanced demand for multimode roaming Multimode handsets are necessary for seamless access between several standards like Multiple GSM (2G) + CDMA + W-CDMA standard (3G) + WiFi (802.11x) roaming ity Short term: Different handsets le x Roaming between two mp standards like Co GSM and CDMA Two-standard roaming =>dual system handsets or semi-automatic roaming In-standard roaming describes exchange between different networks using one mobile In-standard roaming technology like GSM => multi-mode handsets with automatic roaming © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 2
  4. 4. Evolution of mobile technology for WANs and Metropolitan-Area Networks CDMA CDMA CDMA CDMA Rev. B 1XRTT EVDO 4G One <153 Kbps 384 k-2.4 Mbps GSM GPRS EDGE WCDMA HSDPA <115 Kbps <384 Kbps <2 Mbps? >2 Mbps? 4G 2G 2.5G 3G 3.5G 10s Mbps? 802.16e IP-optimized broadband 100s Kbps? technologies 802.20 and proprietary precursors © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 3 1 to 2 Mbps?
  5. 5. Mobile Wide Area Network Technology and Penetration October 2004 Technology Connections (000) Main regions Trend GSM (2G) 1.139,993 Worldwide Stable W-CDMA (3G) 11,379 Europe, APAC Growing CDMA One 100,105 US, CEE, APAC Declining CDMA2000 127,000 US, CEE, APAC Growing TDMA 84,898 Japan, US Declining PDC 58,551 APAC, Japan Declining Others 88,761 ROW Declining incl. ESMR, APMS, TACS © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 4
  6. 6. Geographic Convergence: Moving Slowly Toward Worldwide Standards Red — CDMA-based Key Blue — GSM-based Even with compatible technology, Green — Both differences in frequency remain. © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 5
  7. 7. Evolving wireless data technologies resulting in a variety of networks without full seamless access support Seamless access between different network technologies is not going to be fully supported due to heterogenous and increasing variety of mobile systems. Dual system devices and subscriber authorisation ( based on Dual Mode Removable User Identity Module, R-UIM) will widely become available 3G voice and data roaming will become available. Global WiFi roaming will be restricted due fragmented market of public hotspot operator and conflict of interest of operators. Preferred roaming within defined operator networks will became easier due to launch of feature to pre-define roaming settings on handset (Over The Air, OTA, message). Pre-Paid roaming for different WAN technologies is upcoming. Full transparency for services will not be fully supported – No full language support and character settings for SMS/MMS – No full support of supplementary voice feature like call forwarding Upcoming wireless data networks like CDMA EV-DV without roaming. © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 6
  8. 8. Balance between Cost control and Quality of Service especially for upcoming data roaming illustrative The balance of cost control is Price depending on the application an international Cost traveller uses. If control the application High requires higher bandwidth bandwidth e.g. to Medium guaranteed synchronise with Low bandwidth Low latency an email system a bandwidth guaranteed VPN higher data guaranteed Medium latency Security throughput is High latency VPN required resulting no VPN in increased cost. Quality of Service © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 7
  9. 9. US International Wireless Roaming AWE Cingular Nextel SprintPCS T-Mobile Verizon Single Phone 1Q05 SIM Card Replacement Phone Rental Phone Rental/One Number Number of Countries 103 65 95 90 146 130 Number of Phones 1 5 4 Rental 19 1 Avg. CPM $1.29-$5.29 $.79-$2.49$1.29-$3.99 $2.99 $.99-$4.99 $.99-$1.49 Activation Charges $0 $0 $0 $65 $0 $0 Predominantly voice roaming —data roaming expensive but available mostly over GPRS GSM roaming predominant--developing CDMA capabilities Single phone solution for CDMA available in limited quantities © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 8
  10. 10. European headquartered mobile operators consolidating in a Global market © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 9
  11. 11. International roaming offerings of top 5 players for enterprises based in Europe Offerings Gartner’s view 4 international roaming zones 3G roaming in 7 countries Largest international footprint Mobile VPN in more than 26 countries Best in class for 3G roaming + Offer global contracts to enterprises 3 international roaming zones & Wifi roaming Large footprint in Eastern Europe Member of freemove Best in class for Wifi bundles + own mobile VPN offerings for TMO countries 7 international roaming zones Attractive offerings in own network Member of freemove Only 2 supported Blackberry sets o own mobile VPN offerings for France&UK Member of starmap alliance Small own VPN coverage limits own mobile VPN offerings for 3 countries offerings for international - 3G roaming agreement with T-Mobile enterprises High variety of roaming zones More national than international Member of starmap alliance Only national contracts oriented approach - © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 10
  12. 12. Upcoming business offerings from International Mobile Operators alliances headquartered in Europe Reduced number of roaming zones (3-4 world-wide) Offerings from MNOs for mobile virtual network offers with reduction of tariffs in the range of double-digits % based on on-net services Offerings from mobile alliances for 4 roaming zones independent from the selected network operator in country Reduced tariffs for services in visited country if it will stay in the same network Example: Two knowledge workers travelling together to France and calling each other Further reduction of tariffs for defined countries Flat fee offerings for push based wireless email service (e.g.Blackberry) Same rates for SMS and MMS services in and outside country Upcoming seamless access services bundling GSM, 3G and Wifi © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 11
  13. 13. Business considerations for roaming Where did you go? – International travellers and knowledge workers have different travel patterns depending where they home based Why did you go there? – Trips for pleasure are less demanding than going for a business journey for a week Where did you call? – Outbound call patterns are depending from visited and home country What is your traffic profile? – Duration and # of calls What services do you use? – Voice – Messaging like SMS/MMS – Data Action item: Analyse your Global travel patterns and communication needs before you start renewing mobile contracts © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 12
  14. 14. European Roaming Consolidator: Freemove History: Formed in 2003 as Unity Alliance 03/2004 launch as Freemove 11/2004 large marketing campaign started Alliance Member: Orange (France), Telefonica Moviles (Spain), Telecom Italia (Italy), T-Mobile (Germany) Objectives: Revenue: 10% traffic growth, ARPU increase Cost reduction: Reduction of procurement costs Reduction of R&D costs Global footprint: 170 Mil. Managed customers in Europe 20 European territories, 230 Mil. Potential customers Customer segments: Large accounts: “Multi National Customers (MNC)” Offerings: -One face to the customer (Key client management) -Enhanced billing reporting -simplified roaming (4 roaming zones) indep. from network -easier tariffs like flat fee for wireless email /Blackberry © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 13
  15. 15. European Roaming Consolidator: Starmap Mobile Alliance History: Formed in 10/2003 as Starmap Re-launch in 02/2004 as Starmap mobile alliance 11/2004 marketing campaign started Alliance Member: Amena (Spain), Eurotel (Czech Republic), o2 (Germany, UK & Ireland), One (Austria), Pannon GSM (Hungary), sonofon (denmark), sunrise (Switzerland), Telenor Mobil (Norway), Wind (Italy) Objectives: Revenue: traffic growth, ARPU increase Common sourcing and technology development Global footprint: 53 Mil. managed customers in Europe Customer segments: Large accounts: “Multi National Customers (MNC)” Offerings: - GPRS & MMS roaming - Xda II Pocket PC © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 14
  16. 16. WiFi Roaming: Improving Poor coverage and expensive WiFi Hotspot roaming has impeded enterprise adoption Wireless Broadband Alliance •International companies BT Openzone (UK) China Netcom (China) Korea Telecom (Korea) Maxis (Malaysia) NTT Communications (Japan) StarHub (Singapore) Telstra (Australia) T-Mobile (US) •18,000 hotspots, 11 countries (11,000 by T-Mobile, 5,000 in US alone) •Roaming and preferred pricing Hotspot Aggregators: Boingo, Joltage, Trustive Hotspot and Dial-up: Wayport, iPass, GoRemote, Fiberlink, RemotePipes, Airpath, and FatPort © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 15
  17. 17. Aggregating Remote Technologies Into One Service Challengers Leaders Leading wireless MSPs include iPASS, GoRemote and Fiberlink. MCI Fiberlink Bundle remote access Communications iPass technologies (VPN, dial-up, AT&T broadband) and wireless Ability to Sprint GoRomote Execute Netifice Wi-Fi Hot Spot services. Qwest Communications SBC Virtela To come — policy-based Comm. MegaPath Infonet Networks management software and Services control. Routing based on: – Security – Speed As of March 2004 – Cost Niche Players Visionaries Completeness of Vision (From ”U.S. Managed Remote-Access 1H04: Leaders, Visionaries" 3 May 2004) © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 16
  18. 18. Recommendations Roaming tariffs should be simple Three Enterprise and predictable. Strategies: Limit users with international •Multiband Phone service. •In-Country Purchase •Rental Phone Base your choice more on service and costs versus device preference. Make sure both voice and data are available; check all costs first. Strategize by region or country--do not try to centralise yet. Evaluate WiFi as an alternative to international cellular data roaming. Use VPN-based security. © 2004 Gartner, Inc. and/or its Affiliates. All Rights Reserved. 17

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