Future Mobile Technology Mission to Japan Dissemination Seminar Background Dr Keith Baughan Chairman Mobile VCE Nokia Mobi...
Topics Japan - Evolving Role Mission Objectives Mission Structure Growth prior to 2002 Business Drivers
Japan - An Evolving Role <ul><li>Early 1990s - PDC, a national standard </li></ul><ul><li>3G - pro active approach via ARI...
Mission Objectives <ul><li>To review: </li></ul><ul><ul><li>the rationale for Japanese proposals for &quot;Systems beyond ...
Mission Structure <ul><li>Joint UK-Japan Symposium </li></ul><ul><ul><li>&quot;Future Mobile Communications&quot; at YRP (...
Over 100-fold Growth in 10 Years Mobile phone subscribers worldwide Cellular subscribers (millions) 1 Billion: 1st half 2002
Cellular Penetration - January 2000 Source World Bank, EMC Finland  Sweden Italy  Austria  Korea Netherlands United Kingdo...
Time Taken to Reach 50 Million Users WAP GSM WWW/Internet TV 5   15years   35 Radio
The #1 Consumer Electronics Industry Sources: IDC, DataQuest, EIU 0 100 200 300 400 500 600 1991 1992 1993 1994 1995 1996 ...
The Mobile World In the future, a major part of personal communication - be it voice, data, images or video -  will be wir...
Digital and IP Convergence are the Main Building Blocks of the New Mobile World Information Technology Telecom Consumer El...
Amount and Types of Mobile Content Will Explode in the Future <ul><li>Types of content:   </li></ul><ul><ul><li>User creat...
New C ategories  Driving the Market Change Imaging Phone Imaging & Messaging & Browsing Media Phone Full browsing & Access...
Business Drivers for &quot;Beyond 3G&quot;  in Japan <ul><li>Competion from wireline 100 Mb/s </li></ul><ul><li>Fundamenta...
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Background to this Mission

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  • Nokia concentrates on the access element of the IP networks, creating services and added-value for customers. Market drivers taking us towards the Mobile Information Society. The first key driver is the impact of the internet. The net is where most information is stored. The net has increasingly become an important part of our personal lives. Many of us use the net to research everything from which car to buy to vacation destinations. We all have the expectation of being able to access information immediately, from a wide variety of online sources. The second key driver is mobility. We are all becoming increasingly more mobile. Studies show that many of us spend less than half of our day at our desks. The balance of our day is spent in meetings in and out of the office, commuting, travelling to meet customers and colleagues across the city, the country, or even the globe. An increasing part of the growth in mobile wireless devices will come from web-connected handsets. In our estimates the number of mobile phones connected to the web will exceed the number of PCs connected to the Internet by the year 2003.
  • As the world´s number one mobile phone company, Nokia aims to continue to lead the development towards the Mobile Information Society. So, in addition to the world´s first WAP phone, the Nokia 7110, we are today announcing three new mobile phones for Mobile internet access. These are the Nokia 6210 , a new business model for our Classic category; the Nokia 6250 , the first model in a new category of tough products; and the Nokia 9110i Communicator which in addition to HTML browsing now offers also WAP. With four WAP compliant models Nokia has the most comprehensive product portfolio for mobile Internet.
  • 6 This figure is very suitable to illustrate the explosion of cellular markets Last year, approximately 165 million mobile phones were sold worldwide A comparison with two more traditional high-volume products is illustrative: This was more than the sales of PC&apos;s and passenger cars combined
  • Background to this Mission

    1. 1. Future Mobile Technology Mission to Japan Dissemination Seminar Background Dr Keith Baughan Chairman Mobile VCE Nokia Mobile Phones 21st June 2002
    2. 2. Topics Japan - Evolving Role Mission Objectives Mission Structure Growth prior to 2002 Business Drivers
    3. 3. Japan - An Evolving Role <ul><li>Early 1990s - PDC, a national standard </li></ul><ul><li>3G - pro active approach via ARIB, ITU, ETSI, 3GPP </li></ul><ul><li>First rollout of 3G - October 2001 </li></ul><ul><li>Very active in ITU &quot;Systems beyond 3G&quot; </li></ul><ul><li>Proposed 4G air interface at 100Mb/s </li></ul>
    4. 4. Mission Objectives <ul><li>To review: </li></ul><ul><ul><li>the rationale for Japanese proposals for &quot;Systems beyond 3G&quot; including a &quot;4G&quot; air interface </li></ul></ul><ul><ul><li>The diversity of views across Japanese industry </li></ul></ul><ul><ul><li>Technological progress &quot;beyond 3G&quot; </li></ul></ul><ul><ul><li>3G rollout in Japan </li></ul></ul>
    5. 5. Mission Structure <ul><li>Joint UK-Japan Symposium </li></ul><ul><ul><li>&quot;Future Mobile Communications&quot; at YRP (Yokosuka Research Park) </li></ul></ul><ul><li>Half day visits to individual companies and other relevant organisations </li></ul>
    6. 6. Over 100-fold Growth in 10 Years Mobile phone subscribers worldwide Cellular subscribers (millions) 1 Billion: 1st half 2002
    7. 7. Cellular Penetration - January 2000 Source World Bank, EMC Finland Sweden Italy Austria Korea Netherlands United Kingdom Australia Spain Japan Taiwan France USA Germany Canada Turkey South Africa Brazil Mexico P.R. of China
    8. 8. Time Taken to Reach 50 Million Users WAP GSM WWW/Internet TV 5 15years 35 Radio
    9. 9. The #1 Consumer Electronics Industry Sources: IDC, DataQuest, EIU 0 100 200 300 400 500 600 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 Million units Passenger Cars PC's Cellular Terminals Annual sales volumes for Passenger Cars, PC’s and Mobile Phones Watches -98: 1240 million
    10. 10. The Mobile World In the future, a major part of personal communication - be it voice, data, images or video - will be wireless. The personal mobile device will be the main application platform and medium!
    11. 11. Digital and IP Convergence are the Main Building Blocks of the New Mobile World Information Technology Telecom Consumer Electronics NEW MOBILE WORLD Consumption Connection Content
    12. 12. Amount and Types of Mobile Content Will Explode in the Future <ul><li>Types of content: </li></ul><ul><ul><li>User created (images, videoclips, music etc.) </li></ul></ul><ul><ul><li>Personal (music, movies, movieclips, games, applications, etc.) </li></ul></ul><ul><ul><li>Group (family, friends, daughter's soccer team etc.) </li></ul></ul><ul><ul><li>Community (greyhound owners' image album etc.) </li></ul></ul><ul><ul><li>Subscribed (Manchester United Multimedia news service etc.) </li></ul></ul><ul><ul><li>Network provided (location-based weather info etc.) </li></ul></ul>Images MMSs Audio/music Applications Videoclips
    13. 13. New C ategories Driving the Market Change Imaging Phone Imaging & Messaging & Browsing Media Phone Full browsing & Access to Media Communicator Full browsing & Corporate Data Entertainment Games & Music & Messaging
    14. 14. Business Drivers for &quot;Beyond 3G&quot; in Japan <ul><li>Competion from wireline 100 Mb/s </li></ul><ul><li>Fundamental belief that digital convergence of hardware (cameras, audio, video, TV) with broadcasting, communications, computing is a major business opportunity </li></ul><ul><li>Capacity limitations </li></ul><ul><li>Note: Social differences </li></ul>

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