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Centurion Labz - Digital Marketing Roadmap.pdf

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Centurion Labz - Digital Marketing Roadmap.pdf

  1. 1. Centurion Labz: Digital Marketing Roadmap
  2. 2. Executive Summary: Current Challenges: Centurion Labz has grown their business since the acquisition of the brand through wholesale partnerships. While the success of these are vital to the continued brand vitality, a bit of stagnation is beginning to occur. In order to continue the growth trajectory Centurion is considering Digital Marketing as an avenue to stimulate growth. Client Opportunities: After further review we at Thrive recommend taking a holistic approach to digital marketing. Beginning with a thorough conversion rate optimization of the site, implementing organic SEO best practices, developing a consistent brand image through social media, building aggressive paid advertising campaigns, and implement email marketing campaigns for customer retention are all part of a thriving digital marketing strategy.
  3. 3. CRO Opportunities: Your homepage is people not product. Your homepage doesn’t highlight any social proof or trust signals.
  4. 4. (SEO Opportunities): Current site traffic is less than half of your closest competitor. Site authority is significantly lower than all competitors in the eyes of Google.
  5. 5. (SEO): Technical site structure is negatively impacting SEO Results. Failing to pass the CWV assessment is impacting your search position.
  6. 6. (SEO:) Link Building Toxic and Low Authority Backlinks, Improperly formatted anchors
  7. 7. You Can Trust Thrive Data as of 1/17/2022
  8. 8. Thrive’s Most Valuable Keywords (SEO) Data as of 1/17/2022
  9. 9. You Can Trust Thrive (SEO) Data as of 1/18/2022
  10. 10. (Google PPC Opportunities:) Your primary competitors are not spending on Google PPC in an aggressive manner.
  11. 11. (PPC:) Great opportunity to increase site traffic immediately through PPC.
  12. 12. (PPC:) Sample keywords show great click opportunities for prime keywords.
  13. 13. (PPC:) Careful campaign building is required to manage manual bid strategies and content restrictions.
  14. 14. (Paid Social:) Primary competition would be from retailers not brands, this will make our brand awareness campaigns far more effective.
  15. 15. (Organic Social:) Your competitors have a regular posting cadence, but seem to focus more on total lifestyle than just supplements. We want to make you THE supplement brand.
  16. 16. (Email Marketing:)

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