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TIMEX Heart of a Giant

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"One of the greatest sponsorship activation programs we have ever been a part of" - NY Giants Executive

Published in: Marketing
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TIMEX Heart of a Giant

  1. 1. NFL Team & Sponsor Case Study
  2. 2. Timex Heart of a Giant Overview Key Program Components: !"#$%&%'()*"+,-).&' /01'23#4&"')$.&5"#.)+$' 6+*)#3'7&%)#'8#(2#)5$' !"#$%&%'2"+(+.)+$#3').&(-' 1&9&"#5)$5'+:'/;'<)#$.-'"&3#.)+$-=)2>#--&.-' ?)(&@'."+2=4'#$%'*=&*A'2"&-&$.#.)+$'' BCDEEE'&FG)2(&$.'%+$#.)+$' 7&%)#>HI' ?)(&@>J6K0'62+".-'H&":+"(#$*&'#$%'?"#)$)$5'L9&$.'
  3. 3. Branded Micro-site/NFLPlayer Integration Branded Micro-site:' www.USAFootball.com/TIMEX -Sponsor/NFL team branded -87,000+ page views; 65,000+ player votes (Oct.-Dec.) NFL player integration:' PLAY VIDEO NY Giants linebacker Mark Herzlich -Spokesperson for the program (Cancer Survivor/excellent example of how hard work and perseverance can help you achieve goals) -USA Football and NY Giants created 2 video vignettes featuring Mark Herzlich and used them to promote the Timex Heart of a Giant program
  4. 4. Social Media - Facebook All participants were given unique tools to help lobby for votes. Athletes received sponsor branded digital flyers with their headshots which were uploaded to facebook and tagged, Timex Heart of a Giant cover photos and more.
  5. 5. Social Media - Twitter Using the #HeartofaGiant hash tag, family and fellow students to vote for them on USAFootball.com/TIMEX to become a finalist for the Timex Heart of a Giant award.
  6. 6. BrandedPromotionalItems/NYGiantsAssets Branded Promotional Items:' Athletes, coaches and athletic directors from enrolled schools all received Timex Heart of a Giant/NFL team branded items, including a t-shirt, bag and visor' NY Giants Assets:' -Hospitality/Suite access for Heart of a Giant winners -On-field access for Timex Heart of a Giant winners -Weekly winners displayed on jumbotron during Giants home games -Access to Timex Performance Center (Giants Training Facility)
  7. 7. Video Submissions 2012 Timex Heart of a Giant Winner Connor Grogan PLAY VIDEO PLAY VIDEO 2012 Timex Heart of a Giant Honorable Mention Dominick Trautz All finalists were required to submit a video as their final push to be crowned the regional Timex Heart of a Giant award winner. Athletes worked with coaches and utilized their resources to put
  8. 8. On-Field Presentation 2012 Timex Heart of a Giant winner Connor Grogan of Manasquan (N.J.) High School, along with his head coach, Jay Price, were presented with the Timex Heart of a Giant trophy and a check for $5,000 Giants home game.
  9. 9. Sports Performance & Training Event All 60 Timex Heart of a Giant nominees and their coaches were invited to attend a cutting edge sports performance and training event at the Timex Performance Center. Attendees heard from some of the most respected individuals in the sports performance field and learned how to improve their personal/team training programs. Other topics covered included Concussion Awareness and Heads Up Football Tackling instruction.
  10. 10. Media New York Giants Mobile App' Local newspapers'
  11. 11. Online Media

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